Defining App Store Success: Or How To Cope with NOT Getting Acquired by Facebook
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DEFINING APP STORE SUCCESS or How to Cope with NOT Getting Acquired by Facebook
Ben Johnson @scoober
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Ben Johnson works at Raizlabs building great mobile apps for awesome clients.
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800 Million iOS Users1 Billion Android Users
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300 Million Visits a Week75 Billion Apps Downloaded1.2 Million Apps in the Store
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THERE ARE SO MANY APPS
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LET’S TALK SUCCESS
(on the App Store)
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1. Come up with a cool idea2. Put it on the App Store3. Get acquired (by Facebook, Google, or Apple)
Three Step Process
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SUCCESS IS NOT THAT SIMPLE
(except for Instagram, Tumblr, WhatsApp, Waze, Mailbox, Pulse, etc)
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1. An app that you’re proud of
2. An app that people find useful
3. An app that makes you a living
4. An app that changes someone's perspective
5. An app that changes someone’s life
Redefining Success
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1. An app that you’re proud of
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MY FIRST APP
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Bowdoin Dining
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Find a way to be proud of what you do
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2. An app that people find useful
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Just because people use it, doesn’t mean its useful…
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RECALL
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RECALL
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YAHOO NEWS
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3. An app that makes you a living
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MAGIC WINDOW
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MAGIC WINDOW
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MAGIC WINDOW
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MAGIC WINDOW
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4. An app that changes someone’s perspective
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FREE TIME
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200,000 Downloads
150 Countries
Featured 5 times by Apple in 2011 & 2012
CNN, Lifehacker, TNW, AppAdvice
People spent a cumulative 2 years in the app.
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By most measurementsFree Time was not a success
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Downloads over Time
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Users over Time
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Engagement over Time
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Revenue over Time
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“Free Time will completely change the way you look at your calendar.”
- TNW
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SUPER PAC APP
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SUPER PAC APP
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During 120,000 sessions users identified ads 36,000 times and added 38,000 ratings.
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“Finally a candle to light the way through dark money political ads.”
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5. An app that changes someone’s life
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RUNKEEPER
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1.5 Million Walks & Runs30 Million Users
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Simon is Blind
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“If you had asked me three years ago if training alone was possible while being blind I would have said no.”
- Simon Wheatcroft
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We can change the world through great software
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NOW WHAT
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Four Things to Think About
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1. Limit Your Focus
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Do One Thing Well
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YO
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YO
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YO
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2. Design Everything
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3. Iterate
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3. Iterate
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4. Animate
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TeachYour Users
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Data Animation
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Set The Mood
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Animations that Surprise and Delight
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Surprise and Delight
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In Conclusion
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THANK YOUBen [email protected] @scoober