TimB_General_Portfolio_January_2014

TIM BOVINGDON

Portfolio

January 2014 Enter

Company: Tesco (Properties)

Client: Tesco plc.

Since March 2013 I have been

in an open-ended contract

working for Tesco Properties in

my role as a Senior

Artworker/Retoucher/IT

support specialist in the design

department.

My day to day duties include

producing large format

artwork for Tesco stores,

photoshop retouching, IT

support to over 15 macintosh

computers and I also look

after the studio’s Mac Mini

server and RAID system -

which I costed, set up and

maintain daily.

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Tesco “One Voice” Bakery in-store headersI create large format signage artwork for all ofTesco’s categories. Usually the imagery is shot atTesco’s studio in Milton Keynes. Due to budgetconstraints, the Bakery category imagery had to becomposed from existing Tesco library images andexternal photo libraries. I worked with an artdirector to research suitable images. I would buildthe selected images onto a cutting board imagethat was agreed for use throughout the Bakeryheaders. I would cut-out, rebuild or add to existingimages then apply colour adjustments and applydepth-of-field-blurs to match existing backgrounds.The images were flattened and saved as tiffs forimporting into InDesign.

Photoshop stage 1Original core image. I rebuilt the left hand side

of the croissant then applied a cut-out path.

Photoshop stage 2 Wooden chopping board image with a mask

to allow a background image to show through.

Photoshop stage 3I added in a stock photo plate image, adjusted

the plate colour and applied shadowsunderneath.

Photoshop stage 4I took a stock pain-au-chocolat image for the

background, cut it out then built shadows andreflections onto the plate.

Photoshop stage 5I added a version of the image I used to

rebuild the croissant as the background tocomplete the full composition below.

RightA typical layeringstructure for thePhotoshop files.

AboveThe final composited image.

Our pastries always


Client: Tesco plc.

I also look after Mac users in

other departments in Tesco

Properties. This situation has

arisen because Tesco do not

officially have any Macintosh

IT support service. I liaise with

Tesco IT support in India to

help solve Tesco staff’s day-to-

day issues.

I am also involved in advising

and sometimes costing up

Mac systems for Tesco staff

upgrading their computers.


LOVE

LOVE

Try a little sweet temptation

Try a little sweet temptation

CHOICE

CHOICE

Tesco “One Voice” Bakery in-store headersHere are more examples of Tesco Bakery headers artwork that created. I have used the same structuring methods in Photoshop to create the new images.


Client: Tesco plc.

As part of the Tesco Phone

Shop store refresh, I was asked

to add in fret cut letters to store

images, along with colour

changes and wall fixtures.

The images are then presented

in a design proposal pack to a

Tesco Design Manager.


Images after retouching(Above) In Photoshop I added in the Phone shop patch sign, rebuilt the walls without fixtures toadd new posters and a colour change. I also supplied a version showing different colour routes.

(Right) I added in the fret cut letters then rebuilt the walls by paths and cutting out foregroundobjects. Colour changes could then be applied on different routes.

Images before retouching

Company: Slice Design

Client: GlaxoSmithKline

In August 2012 I started an

open-ended contract for Slice

Design - a packaging and

branding consultancy.

I worked on brand guidelines

and promotional material for

Parodontax toothpaste.

Shown right are pages from

the brand guidelines and a

concertina fold leaflet created

to promote a new product in

their range – Extra Fresh

Toothpaste.

I also worked on Slice’s other

clients’ packaging artwork,

constructing Illustrator and

spot colour Photoshop files.


Parodontax Toothpaste Brand Guidelines This was an A4, 100+ page document contained in aring binder. Four sections of the document are divided byoversize dividers. I was responsible for artworking thecontent and setting a look and feel for the design. This would then be printed digitally.

Parodontax Extra FreshToothpaste 210mm Square

Concertina Leaflet I designed and created the artwork for

this 12 page concertina booklet inInDesign and Photoshop/Illustrator CS6.I retouched all the stock library images

and created pack mock-ups for thecontent pages.

Company: Slice Design

Client: GlaxoSmithKline

I produced mock-ups of

potential dispensers, leaflets

and POS items for Biotene –

a mouth hygiene product to

be launched in Eastern Europe.

I would assemble master

Illustrator files that were fully

editable, then export as tiff

files for import into Photoshop

for manipulation.

I would add shading, shadows

and edges to give the images

a basic 3D effect.


Company: Bonner McHardy

Client: Various.

Bonner McHardy are a small

Creative Services Agency.

90% of their work is for

Source UK Services Limited,

an Exchange Traded Products

provider. They produce,

amongst other publications,

monthly factsheets for their

institutional investors. With

over 100 factsheets in 3

languages, automation is

required. I undertook the

majority of this by setting up

the processes. I managed the

monthly updates.

I also managed the Bonner

McHardy Studio, Mac IT

systems and worked as a

Designer and Project Manager

when required.


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J.P. Morgan Macro Hedge Dual TR (VIX)CBOE Volatility Index (VIX)

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S&D Gallery We were asked to create the brand and Website/content managementsystem for a new Client – S&D Gallery. 3 designers worked on the brandmarquee and one of my designs was chosen. I was also responsible foradding/updating content for the website using WordPress.

Shown below are logo routes and the current website.

Source monthly factsheets The line graphs are automated via an Excel file running amacro then output as PDFs ready for updating in theInDesign files. The Pie charts are automated inChartsmith from templates that I set up. The tables arelinked to a central Excel file that is in-turn linked to aBloomberg feed. Once approved, I use Zevrix’s BatchOutput to create Web secured PDFs. I can also automatethe creation of print-ready files when they are requestedfor any new product launches.

Company: SGS Europe(Thames McGurk Ltd.)

Client: Tesco plc

Tesco’s Frozen category has

various ranges that involve the

use of spot-colour work on

the image to enhance the

product. The example shown

is a flexographic printed bag

from their seafood range.

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Tesco Prawns Tesco’s supplier give me a high resolutionsingle-layer CMYK tiff. I take this andanalyse the channels, this allows me toproduce the retouching to generate thebackground Pantone 637C.


Client: Tesco plc

SGS Europe have offices

within various client’s

head offices.

I worked full-time for SGS

Thames McGurk within the

head office of Tesco plc as

artwork Studio Manager.

I produced artwork and spot

colour image work on 3 of

Tesco’s categories; Produce,

Household and Frozen.

I also worked in IT support

across two other regional sites

of the company.


Tesco 2in1 Washing powder One of the 2in1 packs in Tesco’s Householdcategory. Design files would bedisassembled when building artwork, asthey would invariably be received full ofRGB photoshop files. I would take eachdesign element and build a CMYKPhotoshop layered file. This wouldeventually form the resulting DCS2 file,containing 4 colour process – plus a spotPantone 485, used in formation of the“2in1” front-of-pack lettering. A layeredIllustrator CS3 file would contain a cutterand all other elements.

Tesco 2in1 Washing powder Left: The Illustrator artwork file.

Below: The assembled product and packsfrom other ranges that I have created.


Client: Tesco plc

Tesco’s Produce category has a

varied range of pack designs.

I helped to produce repro

ready artwork – the majority

being for Flexographic

printing.

Shown here is a pack from

the “Kids” range within

the category.


Tesco Kids Produce category This page shows one of the Kids packs in Tesco’s Produce category.Design files would be disassembled when building artwork, as theywould invariably be received full of RGB Photoshop files. I wouldtake each design element and build a CMYK Photoshop layered file.This would eventually form the resulting DCS2 file, containing 4colour process – plus a spot Pantone 375, used in formation of the“tick” front-of-pack lettering and a Process Blue forming thebackground graphic. A layered Illustrator CS2 file would contain acutter and all other elements.

Company: Britvic Soft Drinks

Client: Various brands

I worked as an artworker and

designer for Britvic Soft

Drinks. They own, produce

and market their own brands,

including: Robinsons, Purdey’s,

Amé, AquaLibra, Idris and

7UP. They manufacture and

distribute other brands under

license, including all UK/

European Pepsi products for

the US parent company.

I worked on all brands, and I

also produced Britvic in-house

magazines and online Acrobat

PDFs for employees.

I also gave unofficial IT

support to the department.


b brief – Britvic’s in house monthly magazine I designed and produced this publication for viewing on Britvic’s Intranet. The PDF contains

hotlinks to external sites and other documents. A printed version was also created for staff whodid not have access to a computer.

Robinsons Fruit Shoot rebrand All peripheral printed items would be adapted after a recent rebrand. This is a bag designsubmitted to a local food retail outlet chain - showing dual branding sales opportunity.

Pepsi I would receive brand guidelines and hi resPhotoshop files from an external agency, whichwould be adapted to suit whatever needs – in this case a series of trade magazine adverts.

Company: Landor Associates

Client: Various

After freelancing at Landor

Associates I was employed as

a full-time Senior Artworker/

Cross Platform solutions

provider and PowerPoint/

Acrobat presentation

specialist.

I worked across the board on

Branding, Retail/Industrial

Packaging, Corporate

Guidelines, Exhibitions etc.


RWE Thames WaterI created artwork for variousglobal Exhibitions. I alsoproduced Branding guidelinesin printed and Acrobat form.

AlpharmaI created artwork forpackaging.

BMI (British MidlandInternational)I helped designers produceenvironmental concepts and wasinvolved in creating Acrobat brandingguidelines.

BPI was extensively involved in the creation

and implementation for the new BPbrand identity and guidelines.

I also produced logos for divisionalcompanies within the group.

National Lottery/CamelotAs part of a small team, I created cross-platformsolutions for the re-launch ofthe UK National Lottery logo.

Company: Basten Greenhill

Andrews

Client: BMW UK

I worked as a Senior

Artworker at branding

consultancy Basten Greenhill

Andrews.

BMW client facing/customer

facing brochures made up the

bulk of my work.

I was also involved in pitching

and Acrobat presentations.


*The Porsche crest and all Porsche logos are protected trademarks. The use of the crest and logos is strictlyforbidden unless express permission is given by Porsche A.G.

911 Turbo automatic rear wing (04.JPG)

911 Turbo (05.JPG) 911 Turbo (06.JPG)

4 in 1 - 911 graphic (10.JPG) Boxster S (11.JPG) Boxster S (12.JPG)

Boxster Interior (16.JPG) Boxster S/Boxster 2.7 (17.JPG) Logo* (18.JPG)

911 Interior (22.JPG) 911Carrera 4 (23.JPG) 911Carrera 4 Cabriolet (24.JPG)

Exclusive Programme - Interior(28.JPG)

Logo* (29.JPG)

Company: Basten Greenhill Andrews

Client: Porsche UK

The Porsche account was a

pleasure to work on, due to

the fact that they always had

large print budgets and they

were very keen on pushing

boundaries to the limits on

their printed material. Most of

the work was for their

accessories and vehicle

pre-order customisation.

This press pack was used

to launch a new product.


Press information

Porsche Cars Great Britain Limited

Bath Road, Calcot, Reading

Berkshire RG31 7SE

Telephone: 0118 930 3666

Telefax: 0118 925 2719

September 1999

Porsche Press information M

Y 2000

MY 2000 information Press information

Porsche UK Press PackThis is the folder artwork as it appears in Adobe Illustrator. A non-printing cutter guide is shown in magenta.

Porsche UK Press PackThe final pack interior.

Porsche UK Press Pack leafletThe 4pp leaflet slotted inside

the main folder.

CD Images Model Year 2000

911 Turbo (01.JPG) 911 Turbo (02.JPG) 911 Turbo (03.JPG)

911Turbo (07.JPG) 911Turbo (08.JPG) 911Turbo Interior (09.JPG)

BoxsterS Interior (GB - leather standard)(13.JPG)

Boxster 2.7 (14.JPG) Boxster 2.7 (15.JPG)

Logo* (19.JPG) 911Carrera (20.JPG) 911Carrera (21.JPG)

911Carrera 4 Cabriolet (25.JPG) 911GT3 (26.JPG) 911GT3 (27.JPG)

Pictures on CD

Company: Bamber Forsyth

Client: BAE

I had been freelancing with

Bamber Forsyth on a

6 month contract as

Corporate ID/Branding

Artworker.

This project for BAE was a

proposal document for the

5th Terminal at Heathrow

Airport.

Produced in Quark Xpress

and Illustrator.


Company: MSC Limited

Client: Lucas

MSC asked me to draw up a

number of their Lucas spares

products for use on various

types of packaging.

The resulting Illustrator EPS

files could quickly be adapted

to work at a number of sizes

and on varying colour

backgrounds.


Company: Ian Logan Design

Client: Boots plc

Ian Logan Design were

commissioned by long-term

client Boots to come up with

possible ideas for a range of

Wallace & Grommit themed

kitchen utensils.

I had been freelancing with

Ian Logan Design as a

packaging Artworker and was

asked to produce concept

material in Illustrator,

Dimensions 2

and Photoshop.

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TimB_General_Portfolio_January_2014

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