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case studies

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tiffany ahern 22 years old, 5’1½’’.

gum snob, pillow objector. recent sf transplant. dissecting and collecting.

…but that’s not all

there it is

bio

WHERE I STARTED Grew up in a small town where old people prune, Stuart, FL. Decided I wanted to be an ice skater, more so for the costumes. Turned to the tomboy stage, embraced my middle name, and enrolled in Animal Camp. Tried my hand at babysitting, I’m no NYC Nanny. Waitressed throughout high school, I can deal with anyone. Increased Key Clubbers from 7-45, my first swing at advertising (I was 12, give me a break) Traveled a lot: fed chickens, learned to surf, witnessed Argentina make the world cup finals in their backyard, horse backed, zip lined through a rainforest, & soaked in a geothermal spa, the blue lagoon.

WAKE UP CALL... Accepted to the University of Colorado, Boulder... having zero clue what I wanted to do with my life. Got into the Journalism School, started Advertising classes, and was hooked. Lived for Ad Club trips to San Fran and Seattle. Learned about social media and blogs (it’s addicting, you can follow me @thahern) Won a student designed campaign for State Farm and pocketed $250. Got a few internships, a degree, and made the Deans List, all while enjoying everything Boulder has to offer. Continued my journey out west to San Francisco where I currently intern at AKQA.

WHY ME? I am passionate about creating strong, meaningful work. I am a go-getter, work harder, be better, ask why more kind of person. I am a student of culture, digitally wired and wildly curious.

but that’s not all* chances are, i want to hear a little about you too

here’s my bathtub

but just incase you were looking to get a bit more personal,

case studies

YouTube Screens Doritos State Farm

case studies  

from internships + academia, flip here to see

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case studies

YOUTUBE AUDIENCE SEGMENT PROFILES explored the behaviors, passions and mindsets that define who their target audience was. further, identified best places to reach them and what partner channels they’re most likely to respond to.

used a june 2011 audience segmentation study by TNS COMPETE, primary and secondary research from MRI, forrester and nielsen’s @plan and video blogs.

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i can show you the book

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YOUTUBE CARD CONCEPTING created tech opportunities + consumer needs that addressed specific business challenges.

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SCREEN BEHAVIOR analysis, synthesis and models from primary and secondary research were used to dive into users behaviors, motivations, and brand relevant applications of the many screens out there.

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DORITOS through a salty snack competitive audit, primary and secondary research, target profiling, business opportunities, and profit enhancement ideas, a brand strategy was created to push doritos most “leverageable” aspects.

found out the doritos muncher, men and women 18-24, are massive cheese fans and eat these crunchy snacks in quite odd ways (think doritos nachos and dipped in cream cheese). from this insight, a doritos breakfast line was created, huevos rancheros.

i can’t take credit for taking that photo

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STATE FARM millenial research at it’s finest.

targeting 18-24 year college students through the voice of an older brother, the “real life made easier” campaign won first place and was brought to corporate for implementation.

all creative executions were designed with this tone in mind and expressed simple, seemingly overlooked gestures. free parking, salt bags on your door step for those icy winter walks, and heat laps at bus stops around college campuses, all brought to you by state farm, “real life made easier.”

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EMPATHY + TECHNOLOGY through a salty snack competitive audit and primary and secondary research, target profiling, business opportunities, profit enhancement ideas, a brand strategy was created to push doritos most “leverageable” aspects.

found out the doritos muncher, specifically men and women 18-24, are massive cheese fans and eat these crunchy snacks in unusual ways (think doritos nachos and dipped in cream cheese). from this insight, a doritos breakfast line was created, huevos rancheros.

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tiffanyhuntera@gmail.com

thank you

give it a ring if you’d like