Three Hurrahs for Hyperlocal Journalism
-
Upload
ted-mann -
Category
Technology
-
view
1.782 -
download
0
description
Transcript of Three Hurrahs for Hyperlocal Journalism
![Page 1: Three Hurrahs for Hyperlocal Journalism](https://reader033.fdocuments.net/reader033/viewer/2022060108/554d9747b4c90567188b5577/html5/thumbnails/1.jpg)
THREE HURRAHS FOR
HYPERLOCAL JOURNALISM
Finding a business model amidst all the hype
![Page 2: Three Hurrahs for Hyperlocal Journalism](https://reader033.fdocuments.net/reader033/viewer/2022060108/554d9747b4c90567188b5577/html5/thumbnails/2.jpg)
WHO AM I?
• Ted Mann — [email protected] / @turkeymonkey
•Digital Development Director for Gannett NJ
•Manage five core newspaper sites and five sister sites in NJ
•Obsessed with open source
![Page 3: Three Hurrahs for Hyperlocal Journalism](https://reader033.fdocuments.net/reader033/viewer/2022060108/554d9747b4c90567188b5577/html5/thumbnails/3.jpg)
POP QUIZ•Which local media organization is currently hiring 55 positions,
including reporters and editors?
•What is the total estimated potential revenue in the hyperlocal space?
•What is the one area where Gannett’s New Jersey newspapers -- e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are expanding local news coverage?
•Where can journalism students edit and publish directly to the New York Times website?
$13 Billion
![Page 4: Three Hurrahs for Hyperlocal Journalism](https://reader033.fdocuments.net/reader033/viewer/2022060108/554d9747b4c90567188b5577/html5/thumbnails/4.jpg)
![Page 5: Three Hurrahs for Hyperlocal Journalism](https://reader033.fdocuments.net/reader033/viewer/2022060108/554d9747b4c90567188b5577/html5/thumbnails/5.jpg)
2004
![Page 6: Three Hurrahs for Hyperlocal Journalism](https://reader033.fdocuments.net/reader033/viewer/2022060108/554d9747b4c90567188b5577/html5/thumbnails/6.jpg)
2010
![Page 7: Three Hurrahs for Hyperlocal Journalism](https://reader033.fdocuments.net/reader033/viewer/2022060108/554d9747b4c90567188b5577/html5/thumbnails/7.jpg)
WHAT IS HYPERLOCAL?
•News or content pertaining to a town or small community.
•Often involves collaboration between veteran journalists and community members or citizen journalists.
Hyperlocal Not Hyperlocal
![Page 8: Three Hurrahs for Hyperlocal Journalism](https://reader033.fdocuments.net/reader033/viewer/2022060108/554d9747b4c90567188b5577/html5/thumbnails/8.jpg)
LOTS OF DIFFERENT MODELS
• Citizen-run
• Full-time journalists
• Pro-Am (hybrid)
• Aggregator
![Page 9: Three Hurrahs for Hyperlocal Journalism](https://reader033.fdocuments.net/reader033/viewer/2022060108/554d9747b4c90567188b5577/html5/thumbnails/9.jpg)
![Page 10: Three Hurrahs for Hyperlocal Journalism](https://reader033.fdocuments.net/reader033/viewer/2022060108/554d9747b4c90567188b5577/html5/thumbnails/10.jpg)
![Page 11: Three Hurrahs for Hyperlocal Journalism](https://reader033.fdocuments.net/reader033/viewer/2022060108/554d9747b4c90567188b5577/html5/thumbnails/11.jpg)
![Page 12: Three Hurrahs for Hyperlocal Journalism](https://reader033.fdocuments.net/reader033/viewer/2022060108/554d9747b4c90567188b5577/html5/thumbnails/12.jpg)
“JARVIS” BUSINESS MODEL•NewsInnovation.com/models
• Assumptions: $3-$15k startup; 20-60k population
![Page 13: Three Hurrahs for Hyperlocal Journalism](https://reader033.fdocuments.net/reader033/viewer/2022060108/554d9747b4c90567188b5577/html5/thumbnails/13.jpg)
MONETIZING HYPERLOCAL
![Page 14: Three Hurrahs for Hyperlocal Journalism](https://reader033.fdocuments.net/reader033/viewer/2022060108/554d9747b4c90567188b5577/html5/thumbnails/14.jpg)
THE BIGGEST CHALLENGE
User-Generated Content (how do you get people to do more than post comments?)
Some of the solutions ....
![Page 15: Three Hurrahs for Hyperlocal Journalism](https://reader033.fdocuments.net/reader033/viewer/2022060108/554d9747b4c90567188b5577/html5/thumbnails/15.jpg)
INJERSEY.COMCITIZEN JOURNALIST MODEL
• Open Registration and a social network for citizen journalists (powered by WordPress MU & BuddyPress)
![Page 17: Three Hurrahs for Hyperlocal Journalism](https://reader033.fdocuments.net/reader033/viewer/2022060108/554d9747b4c90567188b5577/html5/thumbnails/17.jpg)
OPEN REGISTRATION =OPEN ACCESS
• User profiles, ability to author posts, access to all sites
![Page 18: Three Hurrahs for Hyperlocal Journalism](https://reader033.fdocuments.net/reader033/viewer/2022060108/554d9747b4c90567188b5577/html5/thumbnails/18.jpg)
![Page 19: Three Hurrahs for Hyperlocal Journalism](https://reader033.fdocuments.net/reader033/viewer/2022060108/554d9747b4c90567188b5577/html5/thumbnails/19.jpg)
COACHING CITIZEN JOURNOS
• Using PM’s to issue assignment requests and ideas
•Messaging to send feedback and revision requests
•Member profiles to ensure some degree of accountability
![Page 20: Three Hurrahs for Hyperlocal Journalism](https://reader033.fdocuments.net/reader033/viewer/2022060108/554d9747b4c90567188b5577/html5/thumbnails/20.jpg)
OTHER WAYS OF FOSTERINGCITIZEN JOURNALISM
• SeeClickFix
• Google Moderator
![Page 21: Three Hurrahs for Hyperlocal Journalism](https://reader033.fdocuments.net/reader033/viewer/2022060108/554d9747b4c90567188b5577/html5/thumbnails/21.jpg)
“Doing journalism in 2010 is an act of community organizing”
—Robert Niles, The Online Journalims Review
![Page 22: Three Hurrahs for Hyperlocal Journalism](https://reader033.fdocuments.net/reader033/viewer/2022060108/554d9747b4c90567188b5577/html5/thumbnails/22.jpg)
CONTACT INFO
InJersey.com
Ted Mann: [email protected] / @turkeymonkey
Personal Blog: turkeymonkey.com