Hyperlocal Farming
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Transcript of Hyperlocal Farming
Hyperlocal FarmingHow to Dominate an Area in a Digital Age
Hyperlocal is basically a specialized focus on a small local area with the message and product and content target marketed on that audience.
Choose a Subdivision
Numbers Make It Work. It’s important to choose a neighborhood that has 150+ similar properties in the same geographical area because it makes
communication much easier
Choose the Right Price Range. The right price range is the one that consistently has sufficient sales and with which you are compatible. it may not be the
neighborhood that necessarily has the higher-priced homes in your area, but instead the one that has sufficient sales at an average price
Turnover.
You’re looking for a turnover rate of no less than 7%.
Number of Homes Sold over last 12 months Divided by Number of Homes in Neighborhood
12 sales/150 homes = 8%
Old Farm Concept – You find clients
New Hyperlocal Concept – Clients Find You!
Your Blog is Your HOME BASE to Provide Relevant Content
Properties for Sale Market Statistics and Home Value Estimates Neighborhood News Home Owners Association Calendar and notes Local businesses Special Events Neighborhood Construction Market Reports Homeowner Tips Calendars and other items Neighborhood Reports School Schedule Calendar
BLOG TO BECOME THE “NEIGHBORHOOD EXPERT”
OFTEN USE KEYWORDS “REAL ESTATE FOR SALE IN
FARM AREA” USEFUL, LOCAL, RELEVANT CONTENT EMBED VIDEO OFTEN RECRUIT TITLE REPS AND LOAN OFFICERS
TO HELP LOCAL “DEAL OF THE WEEK”
IMPORTANT: GIVE AWAY SOMETHING OF VALUE IN RETURN
FOR CONTACT INFO
FACEBOOK Page Specifically Focused on your TARGET AREA.
CHECK-IN OFTEN
SHARE PAGE INFO WITHPERSONAL FB FRIENDS
DON’T KEEP ITA SECRET!
YELP! Business Page Specifically Focused on your TARGET AREA.
Post often about local businesses, neighborhood stuff, open houses, events, #yourfarmarea # castlehills
Create boards Specifically for your Farm Area (Title: Castle Hills, TX)
Post images from your blog that will direct viewers back to you.
Create a channel specifically for your farm. Add new videos weekly showcasing A business, school, event, etc. Post to you blog and all social media #youreawesome
Hyper Local Business Cards – “CASTLE HILLS EXPERT” – include links to blog and all social media
Tri – Fold Brochure - Expand on your business card. Include all links as well as a QR code linked to your video
CASTLE HILLS EXPERT
Rick Tankersley210-788-9690Castlehilltx.comfacebook.com/castlehillstx1Twitter.com/castlehills
CASTLE HILLS EXPERT
CASTLE HILLS EXPERTCASTLE HILLS EXPERT
1. Create all Social Media Platforms2. Print Cards and Brochures3. Visit Local Business Often MAKE FRIENDS4. Work all Expireds in Your Area5. Work All FSBOS in Your Area6. Advertise Your Blog in Newsletter7. Create New Video Weekly8. Post Craigslist Ads with area listings daily9. Physically Visit 5-10 Neighbors per week10. Post new content to Blog Often11. Follow up with lists Relentlessly
1. Free and Effective SEO2. Perception that you ARE the Expert3. First Page on GOOGLE for area searches4. More Listings -DOMINATE5. More Buyers6. More Referrals7. More control of your travel 8. More Control of Price Range9. More Referrals10. Loyal, Raving Fans11. Steady Flow of Business Forever
ARE YOU A PIPEBUILDER OR A LABORER??
DO THIS NOW GET THIS LATER