There Are Two Ways to Look at Promotional Products—From the Donor’s Perspective and from That of...

There Are Two Ways to Look at Promotional Products—From the Donor’s

Perspective and from That of the Recipient.

It’s important to realize that the perceived price of a promotional product has an impact on both the giver and the receiver. Let’s start off with what you, the giver of the promotional product, have to take into account in order to

figure out exactly which product will work best.

An Opportunity Knocks:Sourcing and Product IdeasDave Burnett / [email protected]

Start with what you think you know about your target market. Then get the facts.

Who? What? And where? Basic questions. Are you targeting new customers, or are they existing customers? How are your products generally received in the marketplace? Is your brand presence positive or does it need some help? You need to

know if it needs just a little repair or if it’s really non-existent. If you’re in the position of launching a new product, what venue will you choose? Will you be introducing it at a company meeting, a conference or trade show, or will you be conducting direct mail campaigns? Will you need a leave-behind for your sales reps that has the perfect perceived price?

Dave Burnett www.AnOpportunityKnocks.com

You make the call: What’s the perceived value of the promotional products shown throughout this presentation have? We can help you decide at AOK.

Do you need to consider the gender of your target market? What about their role?

As the decision maker for selecting your promotional products, there are a number of things you need to consider about your target market. At the top of the list is gender. If your giveaways need to be gender specific, that’s great; if you are appealing to women only, there have been some great developments in the production of appropriate promotional products for women, especially in apparel. Next on your

list has to be the role of the recipients. Are they decision makers or decision influencers? If so, do you intend to gift-wrap your items and present them individually, or are you just going to pass them out at a trade show?


From the giver’s perspective (that’s you), what are the ethics associated with

your promotional products?

Is there a high value associated with the gift? Do the people receiving these types of gifts perceive them as some kind of supplemental income or support? You have to be very careful about the associations people attach to your promotional giveaways. You also need

to know if there are any legal issues associated with your recipients accepting a gift. Do they have any internal company policies that require them to reciprocate, for example? Can they only receive a gift that they can reciprocate? If you decide on a rather high-priced gift, would they have to reciprocate with an equivalently valued gift?


Promotional gifts create ethicalconundrums in some industries.

You have to be aware of the perceived value of your promotional products, because in some industries it matters. In the financial industry there are actually specific rules about how much you can and cannot receive. There are also legalities to consider in the healthcare industry. There are some cases where you simply can’t take a chance giving a promotional product. Sometimes, even if you understand a company’s policy, the impact of the perceived price of the product can have negative effects. A low-cost item that the recipient deems to be expensive will cause negative internal reactions. So always be aware of what you can and can’t do.


Get your name out there with amazing promotional products

from AnOpportunityKnocks.com, the number one promotional products

resource on the Internet.

Sixty-four categories and almost 200 subcategories of industry-leading products, including (but not limited to): Apparel, Awards, Business Cases, Calendars, Desk Items, Executive, Eco-Friendly, Golf, Health and Wellness , Key Chains, Luggage and Cases, Mugs and Tumblers, Pens, Pencils, and Highlighters, Post-It Notes, Safety, Tools, Travel, USB Drives, and Watches.

An Opportunity Knocks:Sourcing and Product IdeasDave Burnett / [email protected]

There Are Two Ways to Look at Promotional Products—From the Donor’s Perspective and from That of...

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