The Simplest Way to Mirror Changes in Your Donor’s Behavior
7
The Simplest Way to Mirror Changes in Your Donor’s Behavior NEPS Digital A Division of New England Professional Systems Inc.
-
Upload
craig-carew -
Category
Marketing
-
view
99 -
download
7
Transcript of The Simplest Way to Mirror Changes in Your Donor’s Behavior
The Simplest Way to Mirror Changes in Your Donor’s Behavior
NEPS DigitalA Division of New England Professional Systems Inc.
Your donor base is “more digital than ever”
Rather than reinvent the wheel, here’s something simple you
can do better to reflect the media shift they’ve already made…
• Whenever you do a mailing give them a digital response option
• They can still respond via remittance envelope. However, you’ll be surprised at the percentages that will opt for the digital option
If you’ve experienced lackluster results with the digital option, chances are your supplier partner didn’t shift the strategy correctly
