The World's First High-Priced Lattes: Chic Cafés.
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Transcript of The World's First High-Priced Lattes: Chic Cafés.
![Page 1: The World's First High-Priced Lattes: Chic Cafés.](https://reader036.fdocuments.net/reader036/viewer/2022081514/5519a33d550346d3608b45d0/html5/thumbnails/1.jpg)
The World's First High-Priced Lattes:Chic Cafés
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A nation of coffee lovers
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Starbucks:Paris's Avenue de l'Opera
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Cafés
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Coffee at all hours:right kind of coffee served with the right kind
of nibbles and in the right kind of place
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Beans as souvenirs & an exotic new beverage
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Coffee as a universal panacea
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First lattés:"coffeed milk" or "milked coffee"
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maison du café
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Coffee as an inexpensive alternative to beer
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The Parisian café was to be glamorous and elegant, a place where patrons would linger in order to see and be seen
Francesco Procopio dei Coltelli Café Procope
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Pay for a setting glamorous to linger
Café Procope (interior) garçon de café
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Street service
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The essence of style
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Nibbles: fare both light and elegant
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Range of beverages:coffee, tea, chocolate, & limonade (“soft drinks”)
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Original sidewalk cafés
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Soak up some of that elusive French style
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Most expensive luxury drinks of all time
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Dream of Hemingway