The Ultimate Guide to User Onboarding
Transcript of The Ultimate Guide to User Onboarding
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ULTIMATE GUIDE TOUSER ONBOARDING
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WHO IS PRESENTING TODAY?
JACKSON NOELCo-Founder, Appcues
PETER TANHAMCo-Founder, SparkPage
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TODAY’S AGENDA
How to think about user onboarding
Building an in-product onboarding experience that gets users to “WOW”
Creating a messaging journey that drives engagement
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TODAY’S AGENDA
How to think about user onboarding
Building an in-product onboarding experience that gets users to “WOW”
Creating a messaging journey that drives engagement
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78%of signups QUIT in the first 3 days.
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MAKE ‘EM SAY WOW
You want your users to say “WOW, this product is going to make something in my life _______”
Easier, faster, better, cheaper, more effective, more fun, etc.
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WHO ARE YOUR BEST USERS?
▸ Find your very best, most engaged users then work backwards!
▸ What do they do within their first 30 days? Their first 14? 7? 3? On their first day? Their first hour? 15 minutes?
▸ Use this insight to create more of them!
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QUANTIFYING YOUR SUCCESS PATH
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TODAY’S AGENDA
How to think about user onboarding
Building an in-product onboarding experience that gets users to “WOW”
Creating a messaging journey that drives engagement
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PILLARS OF GOOD ONBOARDING
Build motivation and orient users
Guide users on how to use your product successfullyPoint out specific UI elements so they don’t miss anything
important
Drive users to take meaningful actionsWhat are the actions that lead to your product’s “WOW Moment”? Get them there!
How is your product going to improve their life? Tell them!
Plan past the first sessionOnboarding doesn’t end until your new users are your best users!
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BUILD USER MOTIVATION
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ENSURE USERS KNOW HOW THE PRODUCT WORKS
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DRIVE USERS TO TAKE MEANINGFUL ACTION
“I just started using this app so I could learn how to use this app.”
- Nobody ever
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DRIVE USERS TO TAKE MEANINGFUL ACTION
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PLAN PAST THE FIRST SESSION
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TODAY’S AGENDA
How to think about user onboarding
Building an in-product onboarding experience that gets users to “WOW”
Creating a messaging journey that drives engagement
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Messaging Journey
Plan messaging to
support the product
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Why Messaging Matters
Source: AndrewChen.co
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Welcome Email - Single CTA
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Motivate
Re-pitch the value proposition again and again and again
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Onboard the User,Not the Product
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Identify Friction Points
Quantitative - Explore Analytics
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Identify Friction Points
Quantitative - Explore Analytics
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Identify Friction Points
Qualitative - email everybody who reaches a certain point and drops off and ask why
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Plan Your Interventions
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Remove Barriers
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Add Urgency
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The Winback
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Result: Supportive Messaging Journey
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