The Truth about Big The Truth about Big TobaccoTobacco

What’s in a cigarette?What’s in a cigarette?

NicotineNicotine – addictive substance found in – addictive substance found in tobacco leavestobacco leaves– Raises blood pressure, increases heart rateRaises blood pressure, increases heart rate

TarTar – a thick, sticky dark fluid produced – a thick, sticky dark fluid produced when tobacco burnswhen tobacco burns– Destroys lung tissue which makes lungs more Destroys lung tissue which makes lungs more

susceptible to bronchitis, pneumonia, susceptible to bronchitis, pneumonia, emphysema, and canceremphysema, and cancer

Carbon monoxideCarbon monoxide – a colorless, odorless, – a colorless, odorless, poisonous gaspoisonous gas– Replaces oxygen in the bloodReplaces oxygen in the blood– Increases the risk of high blood pressure, heart Increases the risk of high blood pressure, heart

disease, and hardening of the arteriesdisease, and hardening of the arteries

Pipes and CigarsPipes and Cigars

Cigars: contain more nicotine and Cigars: contain more nicotine and produce more tar and carbon produce more tar and carbon monoxide than cigarettes. One cigar monoxide than cigarettes. One cigar contains as much nicotine as 20 contains as much nicotine as 20 cigarettescigarettes

Users have higher risk of developing Users have higher risk of developing cancer of lips, mouth, throat, larynx, cancer of lips, mouth, throat, larynx, lungs, and esophagus.lungs, and esophagus.

Smokeless TobaccoSmokeless Tobacco

Tobacco that is sniffed through the nose, Tobacco that is sniffed through the nose, held in the mouth, or chewed.held in the mouth, or chewed.

Also called “spit”Also called “spit” Has been thought to be safer than Has been thought to be safer than

cigarettes, but they are not a safe cigarettes, but they are not a safe alternative. Nicotine and Carcinogens are alternative. Nicotine and Carcinogens are absorbed directly into the bloodstreamabsorbed directly into the bloodstream

LEUKOPLAKIA: thickened, white, leathery-LEUKOPLAKIA: thickened, white, leathery-looking spots on the inside of the mouth looking spots on the inside of the mouth that can develop into oral cancerthat can develop into oral cancer

Short Term Effects of Short Term Effects of Tobacco UseTobacco Use

Brain Chemistry: Addictive nature of Brain Chemistry: Addictive nature of nicotine causes the body to crave it nicotine causes the body to crave it more. May experience withdrawal more. May experience withdrawal symptoms if you stop usingsymptoms if you stop using

Respiration and Heart Rate IncreaseRespiration and Heart Rate Increase Taste buds dulled and appetite is Taste buds dulled and appetite is

reducedreduced Bad breath, yellowed teeth, smelly Bad breath, yellowed teeth, smelly

hair, skin and clothes.hair, skin and clothes.

Long Term Effects of Long Term Effects of Tobacco UseTobacco Use

Chronic BronchitisChronic Bronchitis EmphysemaEmphysema Lung CancerLung Cancer Coronary Heart DiseaseCoronary Heart Disease StrokeStroke Weakened Immune SystemWeakened Immune System

Other Consequences of Other Consequences of Tobacco UseTobacco Use

Costs to Society: approx. $165 Costs to Society: approx. $165 billion/yearbillion/year

Costs to Individuals: 1 pack per day Costs to Individuals: 1 pack per day = $1500 per year= $1500 per year

Legal Consequences Legal Consequences

Death TollDeath Toll

Every year, tobacco kills over 400,000 Every year, tobacco kills over 400,000 Americans.Americans.

That’s 1,200 a day.That’s 1,200 a day.

Tobacco companies need to replace Tobacco companies need to replace these customers with new lifetime these customers with new lifetime

customers…young smokers.customers…young smokers.

Truth-Body Bags AdTruth-Body Bags Ad

Tobacco kills more people than Tobacco kills more people than AIDS, drugs, murder, suicide, AIDS, drugs, murder, suicide,

alcohol and car crashes alcohol and car crashes combined.combined.

Tobacco use begins at an early age. 89 Tobacco use begins at an early age. 89 percent of all smokers begin before the age of percent of all smokers begin before the age of 18. 18.

Every day more than 4,000 kids try their first Every day more than 4,000 kids try their first cigarette; and each day more than 2,000 other cigarette; and each day more than 2,000 other kids under 18 years of age become new kids under 18 years of age become new regular, daily smokers. That's more than regular, daily smokers. That's more than 750,000 new underage daily smokers each 750,000 new underage daily smokers each year. year.

The tobacco industry concentrates its The tobacco industry concentrates its marketing efforts on our nation's children. marketing efforts on our nation's children. They recognize that new smokers must They recognize that new smokers must continually be recruited to replace the nearly continually be recruited to replace the nearly half-million who die annually of tobacco-half-million who die annually of tobacco-related illnesses. related illnesses.

A Snapshot of WisconsinA Snapshot of Wisconsin

A Snapshot of WisconsinA Snapshot of Wisconsin

21% of high school students in 21% of high school students in Wisconsin are current smokers.Wisconsin are current smokers.

16,600 Wisconsin youth under the 16,600 Wisconsin youth under the age of 18 become new daily smokers age of 18 become new daily smokers each year.each year.

1/3 of them will die as a result.1/3 of them will die as a result.

Marlboro ManMarlboro Man

What are the top 3 cigarette What are the top 3 cigarette brands used by teens? brands used by teens?

Marlboro, Camel, and NewportMarlboro, Camel, and Newport

These are also the top 3 advertised These are also the top 3 advertised brandsbrands

Are we influenced by the Are we influenced by the media?media?

In 2005, the five largest cigarette In 2005, the five largest cigarette manufacturers spent a total of manufacturers spent a total of $13.11 billion – or more than $35 $13.11 billion – or more than $35 million a day - to promote and million a day - to promote and advertise their products. advertise their products.

Philip Morris paid $350,000 to get Philip Morris paid $350,000 to get cigarettes featured in the James Bond cigarettes featured in the James Bond movie movie License to KillLicense to Kill. . www.fablevision.com/smokescreeners/movie.htmlwww.fablevision.com/smokescreeners/movie.html

As of 2006, tobacco was still depicted in As of 2006, tobacco was still depicted in three-quarters of youth rated movies and three-quarters of youth rated movies and 90% of R-rated movies.90% of R-rated movies. www.thetruth.comwww.thetruth.com

““The concept is a simple one. Flanigan The concept is a simple one. Flanigan Enterprises is proposing a children’s video Enterprises is proposing a children’s video be made to advertise the Camel product…be made to advertise the Camel product…Children love cartoons and these can be Children love cartoons and these can be incorporated into the purchasing of incorporated into the purchasing of cartons/packets of Camel cigarettes.” cartons/packets of Camel cigarettes.” RJ RJ Reynolds 1975: www.tobaccofreedom.orgReynolds 1975: www.tobaccofreedom.org

Who is the tobacco industry Who is the tobacco industry targeting?targeting?

Camel No. 9 giveaways (most in hot Camel No. 9 giveaways (most in hot pink) include items that appeal to pink) include items that appeal to girls: girls: – Colorful postcard promotions Colorful postcard promotions – Berry-flavored lip balm Berry-flavored lip balm – Cell phone jewelry Cell phone jewelry – Novelty purses in pink and black Novelty purses in pink and black – Rhinestone-covered lighters Rhinestone-covered lighters – "Rocker girl" wristbands "Rocker girl" wristbands

Quotes from the Tobacco Quotes from the Tobacco Industry:Industry:

““It is important to know as much as It is important to know as much as possible about teenage smoking possible about teenage smoking patterns and attitudes. patterns and attitudes. Today’s Today’s teenager is tomorrow’s potential teenager is tomorrow’s potential regular customer…”regular customer…”

1981 Philip Morris market research report on young smokers1981 Philip Morris market research report on young smokers

““We don’t smoke it. We just sell it. We don’t smoke it. We just sell it. We reserve that for the We reserve that for the young, the young, the black, the poor, and the stupid.”black, the poor, and the stupid.”

Testimony of a former tobacco company employee quoting an Testimony of a former tobacco company employee quoting an executiveexecutive

Tobacco companies actually went to Tobacco companies actually went to court to fight for the right to keep court to fight for the right to keep tobacco advertising near high tobacco advertising near high schools.schools.

They won.They won.

Has tobacco use among teens Has tobacco use among teens increased or decreased in the increased or decreased in the

last 10 years?last 10 years?

It has decreased from 36% in 1997 to It has decreased from 36% in 1997 to 22% in 2006.22% in 2006.

Why has teen tobacco use Why has teen tobacco use gone down?gone down?

Antismoking campaigns.Antismoking campaigns. Financial cost.Financial cost. Societal pressures.Societal pressures. Family influence.Family influence.

TRUTH PSATRUTH PSA

Facts about Environmental Facts about Environmental Tobacco Smoke (ETS):Tobacco Smoke (ETS):

MainstreamMainstream smoke vs. smoke vs. SidestreamSidestream smoke:smoke:– Mainstream: smoke exhaled from the Mainstream: smoke exhaled from the

lungs of the userlungs of the user– Sidestream: smoke from the burning Sidestream: smoke from the burning

end of a cigarette, pipe or cigarend of a cigarette, pipe or cigar– Which is more dangerous?Which is more dangerous?

Smokers only inhale 15% of smoke. Smokers only inhale 15% of smoke. The other 85% lingers in the air for The other 85% lingers in the air for others to breathe.others to breathe.

ETS Facts continued…ETS Facts continued…

ETS is classified as a Group A ETS is classified as a Group A carcinogen (the most dangerous carcinogen (the most dangerous class of cancer-causing substances)class of cancer-causing substances)

In the past decade, 30,000 non-In the past decade, 30,000 non-smoking Americans died from lung smoking Americans died from lung cancer caused by ETScancer caused by ETS

Effects of smoke on babiesEffects of smoke on babies

Impaired fetal growthImpaired fetal growth Increased risk of miscarriage, low birth Increased risk of miscarriage, low birth

weight, premature brith, and stillbirthweight, premature brith, and stillbirth Babies of smokers are 2 ½ times more Babies of smokers are 2 ½ times more

likely to die of SIDS (sudden infant likely to die of SIDS (sudden infant death syndrome)death syndrome)

Increased risk of asthma, respiratory Increased risk of asthma, respiratory tract infections, and tonsillitistract infections, and tonsillitis

Brain on DrugsBrain on Drugs