The Transmedia Artist Guide to Making Artist Submissions

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  • The

    Transmedia Artist Guide to

    Making Artist Submissions with cover letters to adapt to your own use

    Written by Marie Kazalia owner of Transmedia Artist Marketing

    http://Transmediartistmarketing.org/wordpress

    ~~***~~***~~***~~

    Copyright 2011 Marie Kazalia, Transmedia Artist, Transmedia Artist Marketing

    ISBN 978-0-615-47557-8 Cover image 2011 by S Silver. Image from Bigstock.com." Cover layout by Joleene Naylor

    First Smashwords Edition, 2011

    Smashwords Edition, License Notes

    This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given

    away to other people. If you would like to share this book with another person, please purchase

    an additional copy for each person you share it with. If youre reading this book and did not

    purchase it, or it was not purchased for your use only, then you should return to

    Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this

    author.

    ~~***~~***~~***~~

    The Transmedia Artist Guide to Making Artist Submissions

    The purpose of this book is to assist artists in initiating their own DIY marketing and

    promotion campaigns. I developed this book for artists not yet ready to use paid services or hire

    agents. The materials in this book are based on hundreds of submissions I have made on behalf

    of visual artists. I know that each artist has many considerations when making art submissions,

    and that each artist has their own unique needs and goals.

    Most beginner and emerging artists know that they need to make more effort, yet are

    uncertain how to begin, where to start, or how much effort to make to move their careers

    forward. Most artists have heard plenty of conflicting advice and perhaps even fear selling out,

    without knowing what that really means. Successful artists sell their work to fund their art studio

    practice. Making sales is selling, not selling out. Obtaining various types of contracts is another

  • way to sell art images and create income streams to fund an art studio practice.

    Artists may use the information in Section One of this book as a guide to get their

    presentation materials in order. With properly labeled image files and an appropriate cover letter,

    an artist is ready to begin to address their fears and questions as they work on making

    submissions to find markets for their art.

    To reach new markets, an artist must make new contacts and let others know that they are a

    practicing artist with available artwork. An artist must make others aware of their desire to take

    the next step up in their art career, by contacting those who are in positions to assist them, in

    order to find where their art will show and sell. In most cases, the best way to begin that process

    is for an artist to submit jpeg image files attached to an e-mail, and to submit their art on a CD or

    DVD with a cover letter. Artists may use the cover letters provided in Sections 2-9 in this book,

    and adapt the letters to make submissions and test out a variety of markets.

    The sample letters in this book are based on actual letters I have written and used to obtain

    lucrative art licensing contracts, solo exhibitions, and gallery representation for my artist-clients.

    Other letters in this ebook I wrote to connect artists with museum curators and to gain

    representation with top artist agencies and art consultants for corporate art and hospitality

    industry consultants (hospitality industry = hotels, spas, resorts, and restaurants), art sales, and

    Gicle print sales internationally.

    Note: The names of artists, companies and other identifiers have been removed from the

    letters and specific details altered for reasons of confidentiality.

    Artists with an interest in personalized assistance, or a custom contact list of art industry

    professionals, may contact Transmedia Artist Marketing at: [email protected]

    or Marie Kazalia at: [email protected]

    Also included in this ebook are sample art licensing contracts, Gicle print contracts and

    submission guidelines, CD submission guidelines, image labeling requirements from top art

    organizations and professionals in their industry.

    ~~***~~***~~***~~

    CONTENTS:

    Section one: Prepare to Submit Make it Easy: Label Your Images: Name_Title.jpeg

    Section two: Art Consultants Making Submissions for Corporate, Hospitality, Health Care and Other Industries.

    Section three: Research Galleries Making Submissions to Art Galleries

    Section four: Art Museums

    How to Contact and Connect with Curators

    Section five: Interior Designers Connecting with Interior Designers for Art Sales

  • Section six: Art Licensing Income Streams There is a Lot to Know About Making Submissions to Art Licensing Companies

    Section seven: Art Poster Companies How and What to Submit

    Section eight: Gicle print markets Submission Letters for Obtaining Contracts

    Section nine: Book Jacket Publishers, Music CD Art, Letters to Sponsors, Percent for Arts, and

    Other Ops: Links and Listings

    Section ten: Self-Promotion: A Cross-Section of Opportunities /Artist Issues

    ~~***~~***~~***~~

    Section one: Prepare to Submit Make it Easy on Everyone. Label Your Images: Name_Title.jpeg

    Art professionals may receive hundreds of jpeg image files by email each day. If the image

    files you send are consistently labeled with your name on each image, then your images will

    appear together (alphabetically) in the art professional's download file folder. If you, and dozens

    of other artists, submit jpeg files labeled with long number and letter strings, there is no unique

    identifier (such as your name) on the image files, as the files intermix in the download folder.

    Examples from hundreds of numbered image files that I have received from artists:

    IMG_7821_edited-2.jpeg, Image002rendered.jpeg, IMG_0008_JPG.jpg,

    IMG_0010_JPEG.jpg, IMG_0012_JPG.jpg, IMG_0042_JPG.jpg, IMG_0044_JPG.jpg,

    IMG_0051_JPG.jpg, 059.jpg , IMG_4212.jpg, IMG_0130_JPGcopy.jpg, IMG_0999_CR2.jpg,

    IMG_2776_2.jpg, new.jpg, new2.jpg, new6.jpg, IMG_4208.jpg, IMG_5573.jpg, IMG_5568.jpg,

    P1010003.jpg, 480_338_csupload_1687920.jpeg, 20100120_5812XS.jpeg, P1010004.jpg,

    P1010008.jpg, E_5241.jpg.crdownload, P1010203.JPG, 6.jpg, 7.jpg, 8.jpg, Art1.005.jpg,

    Art1.006.jpg, Art1.008.jpg. Art1.009.jpg, Art1.010.jpg,

    l_1de41f6c5470569de22017c75e42c023.jpg, l_8b71f178880286e576a112770d0cb9c1.jpg,

    l_72dd7a63483ead54302cd3f0de259fef4.jpg, n797359465_2010900_8638.jpg,

    l_a35f878467ebe8bbcdf63818bb7107(2).jpg, etc.

    Submitting images labeled as above, and expecting a busy professional to take the time to

    locate your submission list in an e-mail, go back and forth between programs and files to match

    up titles with long number sequences jpegs, is expecting too much. Busy art professionals are

    likely to delete your submission and you may never know why you have not received a response.

    DO NOT submit numbered jpegs.

    Open your jpeg art image file in Photoshop and save it with your name and the title of the

  • work as the file name. For example: BillyArtist_Abstract1.jpeg. Open the next jpeg and save as,

    BillyArtist_BlueAbstract.jpeg, etc. Label each jpeg image with your name and title of artwork. If

    a jpeg is a detail shot, side, or back view of an artwork, such as is often the case with

    three-dimensional sculpture, then label the jpeg accordingly:

    RSmith_Eternity(view1).jpg, RSmith_Eternity(detail).jpg, RSmith_Eternity(View2).jpg

    Tip: For artists who do not have access to the Adobe Photoshop program ($700), they may

    download a 30-day free trial. The lesser version of Photoshop is Photoshop Elements, priced at

    about $100. I have not used free photo-editing software, such as: Picasa, Photoscape, GIMP, or

    Paint.net.

    Tip:Another standard way to make submissions of images is with a unique image URL, for

    each image. On your website, go to a full image of an artwork. The URL that you see in the top

    address bar will contain your web site link, plus an additional identifier, such as a title or

    number. That is the unique URL for that image. When copied and pasted into an e-mail, then

    sent, the recipient who clicks on the link will be taken directly to the image, without clicking thru

    the site.

    If a unique image URL is extremely long, shorten it. Google the term *shorten URL* to find

    several options, such as Tiny URL and bit.ly. Copy and paste the long link into one and it will

    generate a short URL. If you sign-up for an account at bit.ly, you will be able to customize the

    shortened link with your name and the title of the artwork.

    Image lists: Do Not Submit lists like these:

    1. JPEG 1020345 2. JPEG 1020497 3. JPEG 1020510 4. JPEG 1020512 5. JPEG

    1020529 6. JPEG 1020549 7. JPEG 1020558 8. JPEG 1020559 9. JPEG 1020609 10. JPEG 1020610

    And

    Rocks In Ocean 2010 Acrylic on linen 23.5 x46.5 Unframed IMG_5598.jpg Trees, Hills And Water 2010 Acrylic on linen 24 x 30.6 Unframed IMG_5608.jpg Infinity Is Alive And Well 2010 Acrylic on linen 24.5 x 32.7 Unframed IMG_5606.jpg

    Above are examples of two lists I have received from artists by e-mail, along with attached

    jpeg image files. Both lists expect the recipient to play a matching game or ignore and trash the

    submission. Lists like these send the message, beginner, unprofessional, or even, lacking in

    self-confidence, inconsiderate, or unconcerned. Image files labeled with your name and title of

    the artwork send the message that you are proud of your work and that you are confident as an

    artist.

  • When you submit jpeg image files, be sure to include a list of relevant details Send image lists that correspond to the labeled attached jpeg image files. By that I mean,

    attach the jpegs in the same order as listed in the image detail list included in your e-mail. In the details for each attached image, list your dimensions in whole numbers. Image details that contain fractions are seldom necessary for submissions: not 24 3/8 x 30 1/2 , not 24.5 x 30.7, but

    24 x 30. If you list in centimeters, round off. Note: Submissions to a museum curator will not require the price points, a submission to a

    gallery should include retail prices, while a submission to an art consultant should include net

    prices (more details on price lists in Section 2 and 3).

    Note: Avoid using symbols that may not transfer well in e-mail, such as: & $ "

    Examples of image detail lists--Submit Image Lists Like These with Corresponding labeled

    jpegs:

    Mary Smith, Photographic Artist

    Title: Slow Train, C-print, 20 x 30 inches Title: Fast Train, C-print, 20 x 30 inchesTitle: Tube, C-print, 20 x 30 inches

    and

    Title: Weathered the storm Artist: Jerry Brown Materials: Acrylic on canvasDimensions: 30 x 30 inches Retail Price: 3250.00 Net: 1,625.00

    Title: Chances Are Artist: Jerry Brown Materials: acrylic on canvas 24 x 24 inchesRetail: 2450.00 Net: 1225.00

    Title: Games the Same Artist: Jerry Brown Materials: acrylic on canvas Dimensions: 36 x 36 inches Retail: 4000.00 Net: 2000.00

    Title: Teardrops and Moonbeams Artist: Jerry Brown Dimensions: 20 x 20 inchesRetail: 2050.00 Net: 1025.00

    Resumes, CVs, Artist Statement Files

    I have received dozens of files labeled: resume.doc, CV.doc, artiststatement.doc, vitae.pdf,

    artistCV.pdf, pricelist.doc, resume2011.doc, realism.zip.

    Opening the files does not always help identify the sender. I have a file in my download

    folder that is labeled statement.doc. The file contains a rather nervous admission to art making,

    but no artist name or contact information.

    If you are submitting your resume, CV, or artist statement as a file attachment, label your file

    with your name: JamesSmithResume.doc, JamesSmith_CV.doc, JamesSmithPricelist.doc,

    MaryJonesCV.doc, MaryJones_ArtistStatement.pdf, MaryJonesRealismPortfolio.zip Be sure to include your name on the document. Add your name to your resume, and include your contact

    information, such as mailing address, e-mail address, website link, and phone number. Add your

    contact information to your CV and artist statement files. Do not make the mistake of adding this to a mental "to do" list, only to let weeks or even months slip by without taking action. Open

    your CV file and save it with your name as the file name. Send only that file with submissions. With one hour of effort, you should be able to properly label enough of your jpeg image files

  • to begin making submissions.

    Now that you have your image files and document files properly and professionally labeled,

    you are ready.

    Size matters. A file at a resolution of 72 dpi is easy to send and easy for the recipient to

    download and open for viewing. Select the images that you wish to submit, and open them in the

    Photoshop program. Select *Image* from the top menu and *Image Size* in the drop down

    menu. If the resolution is 72, then your file is ready to submit. If higher than 72 (150, 200, 300

    etc.), then delete that number and type in 72. When you save the file, be sure to indicate that the

    image is (lowrez) or (small) by adding that to the file name: BillyArtist_Abstract1(lowrez).jpeg.

    Low resolution files are a must for first contact submissions, in most cases. If requested, send

    larger/higher resolution jpeg image files, but only if requested, or if the submission guidelines

    specify high resolution images. Generally, higher resolution images are acceptable and expected

    on CD submissions.

    Begin a New Submission Campaign

    Consistency will yield the best results. Artists who are sporadic with their submissions, or

    worry about bothering people, make a bad start. Another mistake many artists make is to send

    out submissions only when they feel like it. For the best effort, artists should select a set number

    of submissions to send out each week, and stick to that goal. I recommend making 8 to 10

    researched and well-crafted submissions each week. To schedule your time, expect to spend one

    half hour per submission or 4-5 hours per week. To keep up the pace, artists need to research

    their market for opportunities and obtain addresses and contact names.

    It may be best to begin by talking with other artists in all media. A photographer may know

    art poster companies to submit to. A photographer's list of art poster companies will work well

    for a painter on canvas, of watercolor on paper, or a digital or traditional printmaker.

    If you have already done significant research, than offer to exchange lists with another artist

    doing the same type of research and submissions.

    Other considerations to strategize your submission campaign:

    By region--select target cities, states, regions, or countries. Perhaps starting with the city you

    live in or all the large cities in your geographic region is the best way to start.

    Medium and subject matter--these are the two largest considerations when determining

    where to submit to.

    Combine similar markets--for instance, submit to corporate art consultants, financial art

    consultants, health care industry art consultants, and interior designers, with similar approaches.

    Likewise with product image licensing, fine art poster licensing, and book jacket art publishers.

    Gallery curators and museum curators may have much in common, and you might combine your

    efforts and submit to both in your campaign. Note: There are many companies who offer

    multiple services. For instance, there are art consultants who own and operate art galleries. Some

    commercial art galleries take on art consulting projects and clients. There are art corporate

    consultants who create their own Gicle print editions and print lines. There are corporate art

    consultants who do residential interior design, or offer custom photography print services.

  • Escalate online submissions into in-person meetings.

    Make it your goal to meet and talk to two new people each week, who can help your art

    career. For instance, every Tuesday and every Thursday of each week, have appointments to

    speak to someone about your art (52 weeks in a year, X 2 per week = 104 people you have met

    and spoken to about your work in one year). For example, after you contact a local museum

    curator and submit a CD, you may wish to then phone and set up a meeting to show your

    portfolio in person.

    Note: The most common mistake artists make when contacting a curator is failing to state

    clearly what it is they are seeking. Be honest about what you want. Do not assume the curator

    will know what you want and make you an offer. They won't. Tell the curator you wish to be

    included in a group exhibit, that you have an exhibit proposal of your own, or wish to have your

    work in the permanent collection of the museum.

    Note: If gathering all the resources, making weekly submissions and setting up appointments

    sounds like a long drawn-out process, it can be. Yet for one artist, I obtained a lucrative art

    licensing contract that now funds her art studio practice and changed her life, during the first two

    weeks of a submission campaign. That is, after 20 submissions had been made at ten per week,

    she had a lucrative contract. If the artist had only made two submissions per week over five

    months, then the results would have taken much longer, if the opportunity had come at all.

    Another artist with similar work may have submitted and taken the opportunity.

    ~~***~~***~~***~~

    Section two: Art Consultants

    Making Submissions for Corporate, Hospitality, Health Care and Other Industries

    First Submission: Billy Artist thinks that his artwork may be right for corporate art collections. He did some

    research and exchanged a mailing list with an artist friend. An art consultant on his new list

    looked promising, so Billy decided he would like to submit his art images via email.

    He telephoned the company first, to find out as much information as he could (phoning is not

    always possible). Billy also knew that this was an important e-mail, so he proofread a few times

    then sent the email to himself as a test. By emailing the submission to himself at another of his

    e-mail accounts (if you only have one e-mail account, open a free G-mail or AOL email account

    for receiving test email), he was able to assure its safe delivery. Billy clicked on his website link

    in the test email to make sure the link to his web site was working properly. He also wanted to

    test how the images downloaded.

    Here is his submission sent via email:

    Sample Letter #1 (below)

    To: Professional Artist Consultant Group

  • Dear Sally Jones, Consultant

    Thank you for the information you provided me during our brief phone conversation

    yesterday. As I mentioned, I am a Brooklyn painter seeking representation for my large scale

    paintings. I have a special interest in placing my artwork into corporate art collections and within

    the hospitality industry.

    I also offer commissions of original paintings and Gicle prints to client size specifications.

    Image list of attached low resolution jpeg image files:

    Title: Abstract 1, mixed media on canvas, 30 x 40 inches, Retail: 5000. Net: 2,500. Title: Abstract 2, mixed media on canvas, 40 x 60 inches, Retail: 7.500. Net: 3,750. Title: Abstract 4, oil on canvas, 50 x 60 inches, Retail: 10,000. Net: 5,000. Title: Abstract 5, oil on canvas, 50 x 60 inches, Retail: 10,000. Net: 5,000 Title: Abstract 6, oil on canvas, 50 x 60 inches, Retail: 10,000. Net: 5,00 Title: Abstract 7, oil on canvas, 50 x 60 inches, Retail: 10,000. Net: 5,00

    You may view more of my work on my website: Billy dot come

    Contact information: Billy Artist 27 Jones Street Brooklyn, NY 10101 E-mail: billy@mail dot com Cell phone: 000-000-0000

    Billy Artist's Artist Statement:

    I invoke my emotional side in paint within abstraction as compositions that contain my

    essence, myself. At work daily in my studio for the past ten years I have created 3000 paintings

    in six series.

    Exhibition History: X Gallery 2011 Z Gallery 2010 Y Gallery 2009 Sincerely, Billy Artist

    The reply Billy Artist received :

    Dear Billy Artist,

    Thank-you for your submission. We would like to accept your artwork to keep on file. We

    will show your work to our clients for appropriate future projects.

    Please send us your images on a CD and be sure to include your current artist net price list.

    Please send us only corporate appropriate artwork.

    Please send us images of artwork that is 18 x 24 inches and larger.

    DISK SUBMISSION GUIDELINES:

    Send disk, price list and cover letter only (additional material will be discarded) JPEGS of your work need to be no more than 500 kilobytes Save all your information in the JPEG title (not in the jpeg itself) as follows:

    your initials, title of artwork, size, medium and your net price (i.e JR, DawnLight, 24x30, oc, $2000) Abbreviate the medium (oc=oil on canvas; wp=watercolor /paper; mm= mixed

  • media, etc.) Include your Net Price List on CD(saved as a PDF or Microsoft Word document) Please be sure that the price list coordinates with the JPEG images.

    Some artists have requested we collate this information from their websites. Please

    understand that we do not have the time to do this.

    Be sure to write your contact information on every item you send us.

    We look forward to working with you.

    Thank you.

    Sally

    Professional Corporate Art Consultant

    New York, NY

    Note: After the artwork was accepted, the artist was asked to label his jpeg images with even

    more information, including dimension and net price. This labeling will save the art consultant

    hours of searching corresponding lists. An art consultant may work on a large project to fill an

    entire floor of an office building, or even an entire new building, with art. New hospitals need art

    throughout to create a calm and healing atmosphere. An artist needs to be color conscious as

    well, and not submit red paintings to an art consultant specializing in the health care industry.

    Likewise, the hospitality industry generally seeks earth tones and soothing colors considered

    to be in "good taste." Also, a consultant will often work with architectural blueprints of the space

    they are filling with art. Perhaps the consultant requires ten abstract paintings that are 40 x 60

    inches for a large reception area. Having the labeling on your images contain dimensions saves

    many hours of searching for appropriate artwork in that size.

    So congratulations to Billy Artist, who is now one step closer to his goal of getting his work

    into a corporate art collection. Now he must follow through. Now he has to prepare and submit

    the CD and cover letter. Billy Artist wanted to make a nice presentation so he purchased an

    external CD burner with a Lightscribe system that gave him the capability of burning one of his

    images, his logo, and his website link onto the disk to label it, rather than use a less-attractive

    sticky label.

    What is corporate-appropriate artwork?

    Corporate-appropriate subject matter: It will be best for Billy Artist to send images of landscapes, cityscapes, seascapes, still lifes,

    florals, and abstract artwork.

    Do not send nudes, portraits, or images of animals. There are exceptions. Do your research

    and know why you are sending images of bicyclists, and figure studies in bronze, before you

    submit such images.

    Generally, corporate art consultants are looking for large scale abstract works that they can

    place (sell) in the permanent collection of their corporate clients. Corporations often want art for

    their large corporate offices to enhance their image and improve the atmosphere of the space.

    Such corporate clients may also commission large artworks for specific settings, such as building

  • lobbies or outdoor locations. They may want both original one-of-a-kind art such as paintings

    and sculpture, as well as print multiples such as serigraphs and Gicle for hallways, (and in some

    instances even fine art posters) for employee lunch rooms or lounge areas, in sizes 20 x 30 inches

    and larger. (It is difficult to place smaller pieces in corporate settings.)

    RFQ

    If a consultant cannot find the right work for the space, they may consider commissioning an

    artist to create work specific to the project and dimensions required, and often such large projects

    require an RFQ (RFQ = Request For Qualifications) as part of their submission requirements.

    For an RFQ, an Artist may need to supply letters of recommendation from interior designers,

    engineers, architects, or collectors who have commissioned artwork. The letters should include

    information on the artist's ability to meet deadlines, past experience working on a team,

    collaborating, or providing solutions for public art. Or the letter should contain a

    recommendation from one or more art professionals on the quality of the artist's work.

    Sample Letter #2

    to: Plus One Art Consulting and Gallery

    Dear Mike E.

    I am submitting for your consideration, the following examples of my paintings with price

    list, from my portfolio: http:// bit. ly / daphne

    *

    Splatter Painting One Artist: Daphne D.

    Acrylic triptych on canvas

    48 x 108 inches / 129.92 x 274.3 cm

    Net Price: $5000.USD

    *

    Splatter Painting Two Artist: Daphne D.

    acrylic on four canvases

    36 x 96 inches / 100 x 200 cm

    Net price: $4000.USD

    *

    Splatter Painting Three Artist: Daphne D.

    Acrylic on three canvases

    48 x 96 inches / 129.92 x 200 cm

    Net Price: $4500.USD

    *

    Splatter Painting Four

  • Artist: Daphne D.

    acrylic on canvas diptych

    48 x 48 inches / 129.92 x 129.92 cm

    Net price: $4000.USD

    I also offers commissions of original paintings and Gicle prints on paper and canvas, and

    would be happy to send individual .jpeg images for detail viewing.

    Daphne D.

    44 North South Street

    Manhattan, NYC

    United States

    My website like: http://Daphne D.com

    Sincerely

    Daphne D.

    email: Daphne D @ gmail dot com

    cell phone: 000-000-0000

    A few days later Daphne D. received this reply, via email, from Mike E.

    Daphne

    I really like the work! We should talk.

    (signed)

    Mike E.

    Plus One Gallery

    East Street

    Town NY

    phone: 000-000-0000

    me@+1artconsulting dot com

    www dot +1 artconsulting dot com

    -------

    Daphne did not hesitate. She made the phone call right away. Mike E. offered Daphne a solo

    exhibition, which she accepted, and they set the dates.

    TIP: In the subject line of your email write in the question: *Are you looking at new work? *

    This will help insure that the gallerist will quickly open and read your email. It shows that you

    are an art world-savvy artist knowledgeable enough to ask this question, and that you understand

    that gallerist are not always looking for new work.

  • TIP: Introduce another artist to a gallery and have them introduce you --this is

    cross-promotion.

    TIP: Most Art Galleries receive numerous submissions from artists expecting the gallerists to

    take time to visit and navigate their websites. Most busy gallerists are not going to take the time.

    Offer them shortcuts with direct UNIQUE URLS to images, so that they are more likely to click

    on your links to view your work. A UNIQUE URL is one specifically for an image on your site.

    Open an image of an artwork to full size on your personal website. Note the page address will be

    your home page URL plus the name of the image or numbers. That is the UNIQUE URL for that

    image. Now copy and paste it into an email submission. When the recipient receives the email

    with the UNIQUE URL link accompanied with the image description and details (examples in

    letter below), they are far more likely to click on the link and view your work.

    Corporate Gallery Submission:

    Sent: Wednesday, January 19, 2011

    To wanda @ stuff of fine art dot com

    Subject: Artist Submission: Josephine T.

    Dear Wanda

    For your consideration, I am providing examples of Josephine T.'s paintings via links to each

    image on her website. (Details below include pricing.)

    Also, please find below a link to Josephine Ts Bio/CV :

    Josephine offers original paintings on canvas, commissions of original paintings, and Gicle

    prints on canvas and paper.

    May I send individual .jpeg images of her paintings to you?

    Titles:

    Title: *barn storm*

    Artist: Josephine Campbell

    Materials: Acrylic on canvas

    Dimensions: 36 x 36 inches / 91.4 x 91.4 cm Retail Price: $2500.00

    Link to view image:http dot josephine campbell dot com /newpainting45 dot html

    Title: *last chance*

    Artist: Josephine Campbell

    Materials: acrylic on canvas

    24 x 24 inches / 61 x 61 cm

    Retail Price: $1500.

    Link to view image: http dot josephine campbell dot com large-single-view dot html

    Title: *The Point*

    Artist: Josephine Campbell

    Materials: acrylic on canvas

    Dimensions: 24 x 24 inches / 61 x 61 cm

    Retail Price: $1500.

    Link to image: http dot josephine campbell dot large-single-view /abstract77 dot html

    Title: *Thunderstorm *

  • Artist: Josephine Campbell

    Materials: acrylic on canvas

    Dimensions: 36 x 36 inches / 91.4 x 91.4 cm

    Retail Price: $3500.00

    Link to image: http dot josephine campbell dot com/large-single-view/new painting 97 dot

    html

    Title: *North Shore*

    Artist: Josephine Campbell

    Materials: acrylic on canvas

    Dimensions: 24 x 24 inches / 61 x 61 cm

    Price: $1500.

    Link to image: http dot josephine campbell dot com/large-single-view/new painting99 dot

    html

    Title: *Hula*

    Artist: Josephine Campbell

    Materials: acrylic on canvas

    Dimensions: 30 x 40 inches / 100 x 120 cm

    Price: $3500.

    Link to image: http dot josephine campbell dot com/large-single-view/newpainting 86 dot

    html

    Title: *Gluten free*

    Artist: Josephine Campbell

    Dimensions: 20 x 20 inches / 50 x 50 cm

    Price: $1000.

    Link to image:http dot josephine campbell dot com/large-single-view/new painting 59 dot

    html

    Link to Artist Bio and CV: http dot josephine campbell CV dot com

    Artist's website: http dot josephine campbell dot come

    Assisting Josephine Campbell

    Marie K.

    Date: Tuesday, January 25, 2011

    Hi Marie,

    Thank you for sending me the information on Josephine's work. I personally think that her

    paintings are beautiful. I would like you to send individual jpegs please.

    Every couple of months, the gallery's owners meet for a prospective artist review. They like

    to have images, dimensions, and retail prices, along with a bio, printed out and right in front of

    them. If you'd like to go ahead and send the images, I can print out the rest of the information

    you provided.

    Let me know if you have any additional questions.

    Thank you,

  • Wanda F.

    Artist Liaison

    Stuff of Fine Art

    (2nd follow-up email received a few weeks later)

    Date: Monday, February 18, 2011

    Subject: Re: Artist Submission: Josephine Campbell

    To: Marie K.

    Hi Marie-

    I have shown Stuff of Fine Art's owners Josephine's work, and they agree with me that her

    paintings are stunning. They would love to meet with Josephine and see her work in person.

    Is Josephine currently represented by any other galleries in the area? All of Stuff of Fine

    Art's artists sign an agreement saying that our gallery will exclusively represent them in this area.

    Is this something that Josephine is comfortable with?

    If Josephine would like to meet with the gallery's owners, please let me know what her

    availability is and we can set up a date for her to come in with her paintings.

    Looking forward to hearing from you!

    Thank you,

    Wanda F.

    Artist Liaison

    Stuff of Fine Art

    ~~***~~***~~***~~

    Section three: Research Galleries

    Making Submissions to Galleries

    Gallery submission sample letter # 1

    To: Gallery X

    Dear John Brown, Curator

    I am a local fine artist painter seeking gallery representation, as well as group exhibition

    opportunities with Gallery X. I attended the opening of your recent exhibition, Big Paintings, and

    my style could be a fit for your gallery. I have includes a few links to images on my website, for

    your consideration, detailed below:

    Please view samples of my large scale paintings, via links directly to the images:

    Title: Tech-tonics oil on canvas Retail Price: $xxxx 48 x 72 inches

    http://clickableUnIQUeURLlinktopainting

    Title: Quality Foaming oil on canvas Retail price: $xxxxx 24 x 36 inches http://

  • clickableUnQUe URLlinkto painting,

    Title: Victim of the Monetary oil on canvas Retail price: $xxxx 40 x 30 inches http://

    clickableUnQUe URLlinkto painting,

    You may view more of my work on my website at www dot artist dot com. May I send jpegs

    of my art?

    Please feel free to call me on my cell phone:#000-000-0000 should you have any

    opportunities that may suit my work.

    Full Contact info: Mailing address Email

    Copy brief Bio/CV/Exhibition history or short artist statement here.

    Signed

    Artist

    TIP: You may have read or heard advice that you should not send e-mail submissions to

    galleries. Do not allow fear of rejection stop you from sending out your work for review.

    Galleries do look at e-mail submissions. Artists are offered exhibitions and representation from

    e-mail submissions. Effective e-mail submissions do work. Be sure to state what it is that you are

    seeking--such as gallery representation, or group exhibition opportunities---and include your

    full contact information with phone number, as in any business letter, along with images as

    UNIQUE URL links or attached jpeg image files,your bio/CV or artist statement, if not overly

    lengthy. It may be best to create a shorter summary version of your exhibition history, bio, and

    CV, for e-mail submissions. Research is the key. Research the galleries and know why you

    are submitting to that particular gallery. Do not submit randomly.

    Tip: Occasionally you will encounter a gallerist who require a submission of your website

    link only for review!

    Tip: Submit approximately ten art images per submission, unless their submission guidelines

    state otherwise. Submit UNIQUE URLs of images. For jpeg attached files, size images to 7

    inches across, 72 dpi. Test them by sending your e-mail submission to yourself first. Do the

    images open quickly for viewing?

    Example contact information found on the ampersand international arts gallery:

    ampersand international arts 1001 Tennessee Street (at 20th. st.)

    San Francisco, California 94107

    Open Thursdays and Fridays : noon - 5 PM and always by appointment

    For more information or to schedule an appointment

    call : 415-285-0170

    e-mail : [email protected]

    Visit the gallery. If your work is suited to this gallery, and you are prepared, then call and ask

    for an appointment to meet the curator or director to how your portfolio, or drop off a CD of your

    art, or invite the curator to visit your studio.

  • Gallery sample submission letter #2 To: Gallery Z

    Dear Jennifer Jamesly

    Mixed media artist Burkro Wang is seeking gallery representation, as well as solo and group

    exhibition opportunities at Gallery Z. Your upcoming spring annual exhibition opening is a

    favorite event. Burkro has attended the opening each year for the past few years and has met you

    during the opening. You mentioned that you would be happy to take a look at samples of his

    work.

    Attached are samples of recent works from Burkro Wang's series in progress. All of his

    works retail in the 2,000. to 7,000 dollar price range. If you feel they may be a fit for your

    gallery, Burkro invites you to visit his J Street studio Monday- Saturday.

    List of attached jpeg image file:

    1. Title: Mishmash #3

    2. Title: Hodgepodge #10

    3. Title: RollyPolly #24

    4. Title: Splash

    5. Title: Rash

    6. Title: Seldom

    7. TItle: Well

    8. Title: Colide

    9. Title: Bark

    10. Title: Woohoo

    Artist Contact information, cell phone number

    Artist Exhibition history:

    2010: XYZ Gallery Solo Exhibition

    2009: UVW Gallery Solo Exhibition

    Work in the Collection of :

    XYZ Corporation

    Mr and Mrs Important Collector

    (signed) Assistant to Burkro Wang

    Mary Smiley

    phone: 000-000-0000

    Become familiar with a gallery and the market they target. This takes work and serious

    research, but is well worth the effort, and will inform your entire art career.

    Research List of Art Galleries in New York City --(alphabetical by first two letters only).

    Visit each gallery site for a look. Note: this is a list of some of the top art galleries in the world

    for you to research. If possible, visit the galleries of interest. If you can't make it to New York,

  • several top New York galleries display the artwork they represent online during the annual

    Virtual Art Fair: http://vipartfair.com/

    1500 Gallery www.1500gallery.com/

    A

    A. Jain Marunouchi www.artin2000.com/

    Able Fine Art NY www.ablefineartny.com

    Acquavella Galleries, Inc. www.acquavellagalleries.com/

    Adam Baumgold Gallery www.adambaumgoldgallery.com/

    Adamo Gallery www.adamoartgallery.com/

    Adelson Galleries www.adelsongalleries.com/

    Aicon Gallery www.aicongallery.com/

    Alexander Gray Associates www.alexandergray.com/

    Allen Projects allenprojectsonline.com/

    Alexandre Gallery www.alexandregallery.com/

    Amador Gallery www.amadorgallery.com/

    Ameringer | McEnery | Yohe www.ameringer-yohe.com/

    Ana Tzarev Gallery www.anatzarev.com/

    Alan Klotz Gallery www.klotzgallery.com/

    Allan Stone Gallery www.allanstonegallery.com/

    Amsterdam Whitney Gallery www.amsterdamwhitneygallery.com/

    American Illustrators Gallery www.americanillustrators.com/

    Anita Shapolsky Gallery www.anitashapolskygallery.com/

    Andrea Rosen Gallery www.andrearosengallery.com/

    Aperture Gallery www.aperture.org/

    ArtBridge art-bridge.org/

    Arcadia Fine Arts, Inc. arcadiafinearts.com

    Andrea Meislin Gallery www.andreameislin.com/

    Arario Gallery New York www.ararionewyork.com/

    ATM Gallery www.atmgallery.com/

    Axelle Fine Arts New York axelle.com/

    B

    Babcock Galleries www.babcockgalleries.com/

    Barbara Mathes Gallery www.barbaramathesgallery.com/

    Barry Friedman Ltd. www.barryfriedmanltd.com/

    Bernarducci Meisel Gallery www.bernarduccimeisel.com/

    Berry-Hill Galleries American Art www.berry-hill.com/home.html

    Betty Cuningham Gallery www.bettycuninghamgallery.com/

    Bill Hodges Gallery www.billhodgesgallery.com/

    Blackston Gallery blackstongallery.com/

    Bonni Benrubi Gallery www.bonnibenrubi.com/

    Bortolami www.bortolamigallery.com/

    Bowery Gallery www.bowerygallery.org/

    BravinLee Programs www.bravinlee.com/

  • Brenda Taylor Gallery www.brendataylorgallery.com/

    Brooke Alexander Gallery www.baeditions.com/

    Bryce Wolkowitz Gallery www.brycewolkowitz.com/www/

    C

    Calvin Morris Gallery www.cavinmorris.com/

    Canada www.canadanewyork.com

    Carolina Nitsch Contemporary Art www.carolinanitsch.com/

    Caelum Gallery www.caelumgallery.com/

    Ceres Gallery www.ceresgallery.org/

    Chappell Gallery www.chappellgallery.com/

    Cheim & Read www.cheimread.com/

    ChinaSquare New York www.chinasquareny.com

    Claire Oliver www.claireoliver.com/

    Clampart www.clampart.com/

    Contemporary African Art Gallery contempafricanart.com/

    Cynthia - Reeves www.cynthia-reeves.com/

    D Danese www.danese.com

    Danziger projects http://www.danzigerprojects.com

    Daniel Cooney Fine Art www.danielcooneyfineart.com/

    Daphne Alazraki Fine Art www.alazraki.com/

    David Findlay Jr. Fine Art www.davidfindlayjr.com/

    David Findlay Galleries www.davidfindlaygalleries.com/

    Davidson Contemporary www.davidsoncontemporary.com/

    David Krut Projects www.davidkrut.com/

    David Nolan New York www.davidnolangallery.com/

    DC Moore Gallery www.dcmooregallery.com/

    DCKT Contemporary www.dcktcontemporary.com/

    Deborah Bell Photographs www.deborahbellphotographs.com/

    Derek Eller Gallery www.derekellergallery.com/

    Diane Villani Editions www.villanieditions.com/

    Didier Aaron, Inc. www.didieraaron.com/

    Dillon Gallery www.dillongallery.com/

    D. Wigmore Fine Art www.dwigmore.com/

    E Earl McGrath Gallery www.earlmcgrathgallery.com

    Edward Tyler Nahem Fine Art www.etnahem.com/

    Edward Thorp Gallery www.edwardthorpgallery.com

    Edwynn Houk Gallery www.houkgallery.com

    Eleven Rivington www.elevenrivington.com

    Envoy Gallery www.envoygallery.com

    Ethan Cohen Fine Arts www.ecfa.com/site/main.php

  • F

    Feature, Inc. www.featureinc.com/

    Fischbach Gallery www.fischbachgallery.com

    First Street Gallery www.firststreetgallery.net

    Flomenhaft Gallery www.flomenhaftgallery.com

    Fountain Gallery fountaingallerynyc.com

    Foley Gallery www.foleygallery.com

    Foxy Production www.foxyproduction.com

    Francis M. Naumann Fine Art www.francisnaumann.com

    Franklin Parrasch Gallery www.franklinparrasch.com

    Franklin 54 Gallery + Projects franklin54gallery.blogspot.com

    Frederieke Taylor Gallery www.frederieketaylorgallery.com

    Fusion Arts www.fusionartsmuseum.org

    G

    Galerie Lelong www.galerielelong.com

    Gallery Henoch www.galleryhenoch.com

    Gagosian Gallery www.gagosian.com

    Gallery SAKIKO New York www.gallerysakiko.com

    Galeria Ramis Barquet www.ramisbarquet.com

    Galerie St. Etiennel www.gseart.com

    George Adams Gallery www.georgeadamsgallery.com

    George Billis Gallery www.georgebillis.com

    Gering & Lopez Gallery www.geringlopez.com/

    Greenberg Van Doren Gallery www.gvdgallery.com

    Gitterman Gallery www.gittermangallery.com

    Glowlab www.christinaray.com

    Goedhuis Contemporary www.goedhuiscontemporary.com

    Greene Naftali www.greenenaftaligallery.com

    H

    Harris Lieberman www.harrislieberman.com

    Hammer Galleries www.hammergalleries.com

    Heller Gallery /www.hellergallery.com

    Heskin Contemporary www.heskincontemporary.com

    Hendershot Gallery www.hendershotgallery.com/

    Helly Nahmad Gallery www.hellynahmadgallery.com

    Higher Pictures www.higherpictures.com

    Hollis Taggart Galleries www.hollistaggart.com

    Horton Gallery - Lower East Side http://hortongallery.com

    Howard Greenberg Gallery www.howardgreenberg.com

    I

    International Print Center New York www.ipcny.org

    Ippodo Gallery www.ippodogallery.com

    ir77 Contemporary Art www.ir77.com/

  • Isselbacher Gallery www.isselbacherart.com

    J

    James Cohan Gallery www.jamescohan.com

    James Fuentes LLC www.jamesfuentes.com/

    Jane Kim / Thrust Projects www.thrustprojects.com

    Janet Borden Inc. www.janetbordeninc.com

    Jacobson Howard Gallery www.jacobsonhoward.com

    Jane Kahan Gallery www.janekahan.com

    Jan Krugier Gallery www.krugier.com

    Jadite Galleries www.jadite.com

    Jason McCoy, Inc. www.jasonmccoyinc.com

    Jen Bekman Gallery www.jenbekman.com

    Jen Bekman's online print site is, 20 x 200 : www.20x200.com/

    Jeff Bailey Gallery www.baileygallery.com

    Jenkins Johnson Gallery www.jenkinsjohnsongallery.com

    J. Cacciola Gallery www.jcacciolagallery.com

    John Stevenson Gallery/Joshua Liner Gallery joshualinergallery.com

    John Connelly Presents www.johnconnellypresents.com

    June Kelly Gallery www.junekellygallery.com

    K

    Kathleen Cullen Fine Arts www.kathleencullenfinearts.com

    Kate Werble Gallery www.katewerblegallery.com

    Katharina Rich Perlow Gallery www.artnet.com/katharinarichperlow.html

    Kent Gallery www.kentgallery.com/

    Keith De Lellis Gallery www.keithdelellisgallery.com

    Knoedler &Company www.knoedlergallery.com

    Kouros Gallery www.kourosgallery.com

    KS Art / Kerry Schuss www.kerryschuss.com

    Kumukumu kumukumugallery.com

    Kyle Kauffman Gallery kylekauffman.com/cms

    L

    L&M Arts www.lmgallery.com/

    Larissa Goldston Gallery www.larissagoldston.com

    Last Rites Gallery NYC http://lastritesgallery.com

    Laurence Miller Gallery www.laurencemillergallery.com

    Leo Kaplan Modern http://www.lkmodern.com/

    Leonard Hutton Galleries www.leonardhuttongalleries.com

    Lehmann Maupin www.lehmannmaupin.com

    Leo Castelli Gallery www.castelligallery.com/

    Leo Kesting Gallery www.caplakesting.com/

    Lennon Weinberg, Inc. www.lennonweinberg.com

    Lillian Heidenberg Fine Art www.lhfineart.com

    Lisa Cooley www.lisa-cooley.com

  • LMAKprojects www.lmakprojects.com/

    Lohin Geduld Gallery http://www.artnet.com/gallery/423885474/lohin-geduld-gallery.html

    Lombard-Freid Projects www.lombard-freid.com/

    Louis K. Meisel Gallery www.meiselgallery.com/LKMG/

    Luise Ross Gallery www.luiserossgallery.com

    Lumen Gallery www.lumengallerynyc.com

    M

    Martos Gallery www.martosgallery.com

    Magnan Metz Gallery http://magnanmetz.com/

    Marvelli Gallery www.marvelligallery.com

    Mary Ryan Gallery www.maryryangallery.com/

    Mary-Anne Martin Fine Art (Mexican and Latin American) http://mamfa.com/

    Marlborough www.marlboroughgallery.com

    Maccarone www.maccarone.net/

    Margarete Roeder Gallery http://roedergallery.com/

    Martin Lawrence Galleries http://martinlawrence.com

    Marian Goodman Gallery www.mariangoodman.com

    Marlborough Gallery www.marlboroughgallery.com

    Mary Boone Gallery www.maryboonegallery.com/

    Maxwell Davidson Gallery www.davidsongallery.com

    McKee Gallery http://mckeegallery.com/

    McKenzie Fine Art www.mckenziefineart.com

    Michael Rosenfeld Gallery www.michaelrosenfeldart.com

    Mika Gallery www.mikagallery.com

    Michael Mazzeo Gallery www.michaelmazzeo.com/

    Miguel Abreu Gallery www.miguelabreugallery.com/

    Mitchell-Innes & Nash www.miandn.com/

    Michael Werner Gallery www.michaelwerner.com/

    Mireille Mosler Ltd. http://mireillemoslerltd.com/

    Mixed Greens www.mixedgreens.com/

    Miyako Yoshinaga Art Prospects http://miyakoyoshinaga.com/

    Morgan Lehman Gallery http://morganlehmangallery.com/

    Moeller Snow Gallery www.moellersnow.com/

    Morrison Hotel Gallery www.morrisonhotelgallery.com

    Museum 52 http://museum52.com/

    N Nancy Hoffman Gallery www.nancyhoffmangallery.com

    Nabi Gallery www.nabigallery.com/

    Nancy Margolis Gallery www.nancymargolisgallery.com

    Nasser &Co Tribal Art www.nassertribalart.com/

    Neptune Fine Art www.neptunefineart.com/

    New Century Artists http://newcenturyartists.org/

    Nicelle Beauchene Gallery www.nicellebeauchene.com

    Nicole Klagsbrun Gallery www.nicoleklagsbrun.com/

  • NOHO Gallery http://nohogallery.net/noho_gallery/Home.html

    Nohra Haime Gallery http://www.artnet.com/nhaime.html

    Number 35 / www.numberthirtyfive.com/

    O OK Harris www.okharris.com/

    Onishi Gallery http://onishigallery.com/

    On Stellar Rays http://onstellarrays.com/

    P

    Pace / MacGill Gallery www.pacemacgill.com/

    Pace Primitive www.paceprimitive.com/index.shtml

    The Pace Gallery http://thepacegallery.com/

    Pace Prints www.paceprints.com/

    Paul Kasmin Gallery www.paulkasmingallery.com/

    Participant Inc. www.participantinc.org/

    Peter Blum Gallery http://peterblumgallery.com/

    Phoenix Gallery www.phoenix-gallery.com/

    Pleiades Gallery www.pleiadesgallery.com/index.html

    P.P.O.W. www.ppowgallery.com/

    Prince Street Gallery www.princestreetgallery.com/

    Priska C. Juschka Fine Art www.priskajuschkafineart.net/

    Q

    R

    Rachel Uffner Gallery www.racheluffnergallery.com/

    Reaves Gallery www.reavesgallery.com

    Renwick Gallery www.renwickgallery.com/

    Reena Spaulings Fine Art www.reenaspaulings.com/

    Rental http://rental-gallery.com

    Rehs Galleries, Inc. www.rehs.com/

    Richard L. Feigen &Co. www.rlfeigen.com/

    Robert Mann Gallery www.robertmann.com/

    Robert Steele Gallery www.robertsteelegallery.com

    Robert Miller Gallery www.robertmillergallery.com/

    Roth www.andrewroth.com/

    Robin Rice Gallery www.robinricegallery.com/

    Ronald Feldman Fine Arts www.feldmangallery.com

    S

    Sara Meltzer Gallery www.sarameltzergallery.com

    Salon 94 www.salon94.com/

    SATORI www.gallerysatori.com/

    Sasha Wolf Gallery www.sashawolf.com/

    Schroeder Romero www.schroederromero.com

  • Scholten Japanese Art www.scholten-japanese-art.com/

    Scott Jacobson Gallery www.scottjacobsongallery.com/

    Sean Kelly www.skny.com/

    Sears Peyton Gallery www.searspeyton.com/html/home.asp

    Error! Hyperlink reference not valid. www.seniorandshopmaker.com/

    Simon Preston Gallery http://simonprestongallery.com/

    Skylight Gallery http://skylightgallerynyc.com/

    Sloan Fine Art www.sloanfineart.com/

    Soho Photo www.sohophoto.com/

    Soho20 Chelsea www.soho20gallery.com

    Spanierman Modern www.spaniermanmodern.com/

    Spencer Brownstone Gallery www.spencerbrownstonegallery.com

    Sperone Westwater www.speronewestwater.com

    Staley-Wise Gallery www.staleywise.com/

    Stephan Stoyanov Gallery www.stephanstoyanovgallery.com

    Stephen Haller Gallery www.stephenhallergallery.com

    Stricoff Fine Art www.stricoff.com/

    Stux Gallery www.stuxgallery.com

    Susan Aberbach Fine Art www.saberbach.com

    Susan Eley Fine Art www.susaneleyfineart.com/

    Sundaram Tagore Gallery www.sundaramtagore.com/

    T Talwar Gallery www.talwargallery.com/

    TEAM Gallery www.teamgal.com/

    Throckmorton Fine Art www.throckmorton-nyc.com/

    Thierry Goldberg Projects www.thierrygoldberg.com/

    Thomas Erben Gallery www.thomaserben.com/

    Thomas Werner Gallery http://members.verizon.net/~vze274fy/

    Tibor De Nagy Gallery www.tibordenagy.com/

    Tilton Gallery http://www.jacktiltongallery.com/

    Tina Kim Gallery http://www.tinakimgallery.com/

    Tracy Williams, Ltd. www.tracywilliamsltd.com/

    Tria Gallery www.triagallerynyc.com/current.htm

    V Van de Weghe Fine Art www.vdwny.com/

    Venetia Kapernekas Gallery www.venetiakapernekas.com/

    Virgil de Voldere Gallery www.virgilgallery.com/

    Viridian Artists www.viridianartists.com/viridian/index.cfm

    W Wallspace www.wallspacegallery.com

    Walter Wickiser Gallery www.walterwickisergallery.com/

    Wally Findlay Galleries www.wallyfindlay.com/

    Ward-Nasse Gallery www.wardnasse.org/

  • Washburn Gallery www.washburngallery.com/

    Westwood Gallery www.westwoodgallery.com/

    Wharton Fine Art www.whartonfineart.com/

    Wildenstein & Company www.wildenstein.com/

    Winston Wachter www.winstonwachter.com/

    White Box www.whiteboxny.org/

    Winston Wachter Fine Art www.winstonwachter.com/

    Winkleman Gallery (Ed Winkleman blog) www.edwardwinkleman.com)

    Woodward Gallery www.woodwardgallery.net/

    X

    Y

    Yossi Milo Gallery www.yossimilogallery.com/

    Z

    Zabriskie Gallery www.zabriskiegallery.com/

    Zone: Contemporary Art www.zonecontemporary.com/aaa/

    Brooklyn Galleries: 3rd Ward www.3rdward.com/

    5+5 Gallery www.5plus5gallery.com/

    Ad Hoc Art http://adhocart.org/site/

    A.I.R. Gallery www.airgallery.org/

    A.M. Richard Fine Art www.amrichardfineart.com/

    Art101 www.art101brooklyn.com/

    Black & White Gallery / Project Space www.blackandwhiteartgallery.com/

    Bose Pacia www.bosepacia.com/

    Causey Contemporary

    Ch'i Contemporary Fine Art

    Dam, Stuhltrager Gallery / Brooklyn

    Eastern District

    English Kills Gallery, www.englishkillsartgallery.com/

    Factory Fresh

    Famous Accountants Gallery http://famousaccountants.wordpress.com/

    Farmani Gallery

    Fleetwing Gallery

    Gitana Rosa Gallery

    Henry Gregg Gallery

    The Hogar Collection

    Jack the Pelican Presents

    Janet Kurnatowski Gallery

    Klaus Von Nichtssagend Gallery

    Klompching Gallery

    Like the Spice Gallery

  • LOUIS V. E.S.P. Gallery www.louisvesp.com accepts proposals (see PROPOSALS section

    below for details).

    Momenta Art

    Microscope Gallery

    Parker's Box

    Pierogi 2000

    Powerhouse Arena

    Randall Scott Gallery

    Real Fine Arts

    Sideshow Gallery

    Slate Gallery

    Storefront Gallery http://www.storefrontbk.com/

    Tabla Rasa Gallery

    Umbrage Gallery

    New York Nonprofit and Alternative Spaces Artist Space http://www.artistsspace.org/

    BRIC Arts | Media | Bklyn

    CAVE

    Cue Art Foundation

    D.U.M.B.O. Arts Center

    No Longer Empty http://www.nolongerempty.org/ accepts proposals (see PROPOSALS

    section below for details).

    NURTUREart

    Smack Mellon

    Southfirst http://www.southfirst.org/

    White Columns (accepts submissions via their site)

    Other:

    A gallery in the Queen & Niagara area featuring very contemporary artists.

    http://www.parinadimigallery.com/

    PROPOSALS Artists do not have to wait for an invitation to exhibit, but may write and submit an

    exhibition proposal online or by mail.

    This is a link to a list of College and University Galleries that accept exhibition proposals

    and/or have calls to submit. Each site varies. Look for their submission

    guidelines:http://www.washjeff.edu/olin.aspx

    *

    Soap Factory--annual group exhibitions and solo show proposals accepted. Submissions are

    reviewed for exhibition between May 1st - October 31st, 2012.

    http://www.soapfactory.org/submissions.php

    *

    LOUIS V. E.S.P. a new gallery/project space in the Williamsburg neighborhood of

  • Brooklyn, NY

    Please visit www.louisvesp.comfor a history of shows and to get a sense of the space and our

    program. Front gallery is approximately 450 ft. and entire space is approx. 1400 sq. ft with 18 ft.

    high ceilings.

    Proposals should be as complete as possible with theme, artists involved and work samples.

    Please send all materials to [email protected]

    *

    PROPOSALS FOR SAN FRANCISCO EXPLORATORIUM, The Exploratorium is

    accepting proposals for residencies, workshops, commissions, or rentals to create artworks,

    installations, films and performances that can augment large-scale thematically based

    exhibitions. No fee to enter. Must use application obtainable from museum. Stipend, round-trip

    travel to San Francisco provided, along with living expenses, materials and workspace. Contact

    San Francisco Exploratorium, 3601 Lyon St., San Francisco CA 94123. Tel: 415 561 0309, or

    Email: [email protected] Website http://www.exploratorium.edu

    *

    ART IN EMBASSIES PROGRAM - The ART In Embassies Program is a global museum

    that exhibits original works of art by U.S. citizens in the public rooms of approximately 180

    American diplomatic residences worldwide. These exhibitions, with art loaned from galleries,

    museums, individual artists, and corporate and private collections, play an important role in

    America's public diplomacy. To submit images to ART staff for consideration in upcoming

    exhibitions, please e-mail .jpg or .gif images of your works no larger than 50k in size. Mailing

    address is: U.S. Department of State, 2201 C Street NW, Washington, DC 20520, Tel: Main

    Switchboard: 202-647-4000, or Email: [email protected] Website:

    http://aiep.state.gov/index.cfm

    *

    No Longer Empty-- orchestrates public art exhibitions in vacated storefronts and properties

    in New York City. Sign-up for newsletter to receive calls for proposals.

    http://www.nolongerempty.org/

    *

    Her Circle, has a feminist edge to it: http://www.hercircleezine.com/ (they accept proposals

    for online exhibitions ).

    Exit Art, announces calls for proposals a few times each year: http://exitart.org/

    If you need help writing an exhibition proposal, contact Marie Kazalia, Transmedia Artist

    Marketing at: [email protected] -or- [email protected]

    Eclectic Sample of Ongoing Exhibition Opportunities: International

    Europe Within the framework of the 7th Berlin Biennale for Contemporary Art in 2012, curated

    by Artur mijewski, artists from all over the world are requested to send in their artist material

    for a research investigation. Full details at: http://www.berlinbiennale.de/index.php?lang=en

    *

  • The Orange Dot Gallery is a new space in Bloomsbury. Exhibiting unique and interesting

    works and showcasing the talents of a range of upcoming and established artists.

    Contacts [email protected] and [email protected]

    http://www.orangedotgallery.co.uk/

    *

    Annual Open Show at Surface Gallery: www.surfacegallery.org

    *

    Baltic Gallery UK http://www.balticmill.com/

    Arps &Co http://www.arpsgallery.com/

    *

    The Drawing Room: http://drawingroom.org.uk/intro.htm

    *

    WOOM GALLERY http://www.woom.co.uk

    Canada Specializes in exhibitions that use technology http://www.molior.ca/en/

    USA Raid Projects is an exhibition and curatorial organization that is dedicated to supporting and

    facilitating innovative cultural production in Los Angeles. http://raidprojects.com

    *

    SPACES: http://spacesgallery.wordpress.com/

    *

    18 Rabbit Gallery, in Florida, accepts email submissions that curators keep on file for future

    ops:

    http://www.18rabbitgallery.com/

    *

    Art Whino gallery--in Washington, DC area featuring international artists:

    https://artwhino.com/About-Us

    *

    Morton Fine Art, Washington, DC USA www.mortonfineart.com

    *

    A POPUP PROJECT http://www.apopupproject.com

    *

    941GEARY SAN FRANCISCO, CA WWW.941GEARY.COM

    *

    China Projects San Francisco, CA http://www.ifnotthis.com

    *

    In LA, the LA Art Association is a non-profit gallery for artists:http://www.laaa.org/

    If you do sign-on, be clear on the frequency of solo exhibits vs. group exhibits.

    *

    Art-O-Mat http://artomat.org/

  • *

    The ART Mission & Theater, NY http://www.artmission.org/gallerysubmissions.html

    *

    LISTS (there are many more): Calls to Submit

    Re-title-- extensive listing of international artist calls to submit/residencies/other

    opportunities for artists:

    http://re-title.typepad.com/opportunities/

    *

    Subscribe to the Artists Register monthly newsletter of exhibitions and calls to submit and

    other art opportunities:

    http://www.artistsregister.com/blog

    http://artistsregister.com/opportunities.phtml

    *

    Bay Area Art Grind http://sjsartidea.wordpress.com/

    ~~***~~***~~***~~

    Section four: Art Museums

    How to Contact and Connect With Curators

    For decades, artists dropped by museums with no appointment, portfolios in hand, and asked

    to see a particular curator. The attitude may have been casual, but the artist had researched and

    planned, had the curator's name, and knew the best day and time to find the curator in his or her

    office. Especially in city funded museums, where curators are likely to consider themselves

    *civil servants,* more often than not the curator would take some time to review the artist's

    portfolio during such impromptu visits. The curator may have even purchased artwork for the

    permanent collections during such unscheduled portfolio reviews. Perhaps far too many artists

    have attempted this, for now, many museums only review art via mailed in disc submissions.

    The Brooklyn Museum accepts CDs and DVDs from artists worldwide. If you would like to

    submit your artwork for review, submit you disc following the museum guidelines: All submissions should include:

    cover letter biography and/or CV artist statement (up to two typed pages) articles related to work (up to three reviews/press clippings) representation of work in either CD or DVD format (no more than 10 labeled

    representative images)

  • Please do not send PowerPoint presentations.

    Web sites will not be visited. Do not send original artwork.

    Please be advised that no materials will be returned.

    Due to the large volume of submissions, we often cannot respond individually. The

    Museum's aim is to present the most meaningful programs to our audience, and opportunities for

    inclusion in our exhibitions are extremely limited.

    All materials should be mailed in one packet to:

    Contemporary Art

    Attn: Artist Review

    Brooklyn Museum

    200 Eastern Parkway

    Brooklyn, NY 11238-6052

    Brooklyn Museum's Innovative Museum Meet-Up Group

    If you live in Brooklyn, New York, or plan to visit, join the Brooklyn Museum's 1stFans

    group, which is $20. annually. The 1st Fans group meets the first Saturday of each month. There

    you will network with museum staff and other members.

    http://www.brooklynmuseum.org/support/1stfans.php

    In addition to the monthly meetings, there are other 1stFans group events announced on their

    MeetUp page: 1st Fans MeetUp: http://www.meetup.com/1stfans/

    Perhaps an art museum in your geographic region also has a MeetUp group--search the

    MeetUp site: http://www.meetup.com

    Museums Worldwide

    Check museum websites for submission guidelines. There are hundreds of museums

    worldwide, and not all accept disc submissions. Research and submit only to those that suit your

    artwork and your goals.

    Art Museums World Wide that Have Websites:

    http://www.artcyclopedia.com/museums.html

    Art Museums in the USA:

    http://www.umich.edu/~hartspc/histart/mother/museums.html#unitedstates

    Art Museums in Canada:

    http://www.umich.edu/~hartspc/histart/mother/museums.html#canada

  • Art Museums in Europe:

    http://www.umich.edu/~hartspc/histart/mother/museums.html#europe

    Some museums accept submissions only during certain months of the year, such as:

    Rochester Contemporary Art Center will be accepting general submissions for the 2013

    season and beyond beginning December 1, 2011. POSTMARK DEADLINE: January 1, 2012

    Submission Guidelineshttp://www.rochestercontemporary.org/submissionsguidelines.html

    Please include the following:

    1. Up to 20 images on CD/DVD with a separate checklist (work will not be considered

    without a complete checklist). CD/DVDs must be labeled with your name and contact

    information.

    The checklist must have your name, address, phone number, email address, and website (if

    available) at the top, followed by the title of the work, date, materials, and presentation size for

    each image submitted. Do not send prints or original works.

    2. Letter of intent. This should simply tell us what you are applying for. Is the enclosed a

    curatorial project? Are you only looking for a solo show or are you open to inclusion in other

    projects? Etc...

    3. Resume, one page statement and any additional support materials that will give us insight

    into the work.

    4.If you are proposing a curated project or a site-specific installation you need to have a

    descriptive narrative (one-page only please). Applications for site-specific work should contain

    images that give as much insight as possible into the final project.

    5. CD/DVDs will not be returned. We will keep your submission on file for future reference.

    6. Questions regarding the exhibition proposals should be sent to: bleu

    @rochestercontemporary. Org

    MAIL or HAND DELIVER to:

    Submissions, Rochester Contemporary Art Center 137 East Avenue, Rochester, NY 14604

    Submissions to the Whitney Biennial 2012

    Here are the submission guidelines and (general) deadline:

    The Biennial is a curated, not juried, exhibition and there is no formal submission process.

    If you would like the curatorial staff to learn more about your work, please feel free to send

    written materials and reproductions only (no e-mail or online submissions).

    We cannot accept original works of art. Due to the volume of correspondence we receive, we

    may not able to respond directly to each and every submission and we cannot assume

    responsibility for or guarantee the return of any materials that are submitted.

  • Materials may be sent to:

    Curatorial Department

    Whitney Museum of American Art

    945 Madison Avenue

    New York NY 10021.

    The list of selected artists will be announced at the end of 2011, or early 2012.

    The Whitney Museum of American Art, 2012 Whitney Biennial will be co-curated by the

    Whitney's Elisabeth Sussman and independent curator Jay Sanders. This will be the 76th in the

    Museum's series of Annual and Biennial exhibitions inaugurated in 1932 by Gertrude Vanderbilt

    Whitney.

    Below is a sample cover letter to include with your submission a CD, DVD, video, or print

    photos. Use the name of the curator in the mailing address:

    Sample Cover Letter:

    To: Elizabeth Sussman, Curator of Photography

    Curatorial Department

    Whitney Museum of American Art

    945 Madison Avenue, New York NY 10021

    Dear Elizabeth Sussman

    I have enclosed my written proposal for my performance piece titled The Traveling Band,

    along with a ten minute video and photographic print samples, for your consideration for the

    Whitney Biennial.

    The proposal details my performance that incorporates documentation and audience

    participation.

    Please find attached: Bio, Exhibition History and Artist Statement.

    Sincerely

    your name

    cell phone number

    artist mailing address

    Note: Competition is fierce for the Whitney Biennial, but this is an opportunity for you to

    have museum curators review your work, at least on DVD, video or in photographic prints.

  • To gain the attention of a photo curator in a museum in a large US city, the following letter

    was sent on behalf of the artist:

    Sample Cover Letter #2

    To: Cortland Museum of Art, Photography Curator, Judith Volan

    Dear Judith Volan,

    David Davis is a Photographic Artist working in your region, whose work is not currently

    represented in the Cortland Art Museum's permanent photography collection. May I direct you to

    the photographer's website image portfolios, via the links below.

    1. David Davis Cities portfolio,(43 images) http://www.david davis dot com/directURL

    2. Trees 1 (recent work, 23 images) http://www.david davis com/direct URL

    3. David Davis 2 ( 38 images) http://www.david davis dot com/direct URL

    Davis has exhibited at the Schield Museum of Art, Cools Art Museum, Desert Museum,

    Woody Art Museum, among others, as well as in numerous galleries throughout the US. You

    will find a more complete exhibition listing at: http://www.david davis.com/about.html David Davis' work is represented in numerous corporate and private collections and in has

    appeared important print photography publications such as Chrome, Spotlight and Click, Click

    Contact: David Davis

    900 EyeSee Avenue

    Washington, DC 0000

    United States

    phone: 000-000-0000

    davis@daviddavis dot com

    http://www. david davis dot com

    I will be happy to send several jpeg images of the work for detail viewing.

    Sincerely

    Assistant to David Davis

    Mary Smiley

    Phone number

    email address

    Reply from the Museum Curator

    Dear Ms. Smiley

    Thank you for your email. I will look at Mr. Davis' website and will contact you if I am

  • interested in receiving more information

    Best,

    Judith

    --------

    David Davis felt encouraged by receiving even this brief response. He mailed an

    announcement for an upcoming group exhibition that had used one of his art image on the

    exhibition card, inviting the curator to attend the opening.

    He did not see her there, but found out the following week, from the gallery owner, that the

    curator had visited the exhibit and viewed his work.

    Next, David Davis called the curator to set up an appointment to meet her and show her his

    portfolio. During the meeting, the curator reviewed several of his prints while the photographer

    waited for the best moment to state what he wanted. It happened rather easily. The curator

    simply asked him if he wanted his work exhibited or in their permanent collection.

    Tip: Avoid using the words *buy* or *sell* when speaking with a museum curator. Use the

    word *purchase,* or avoid all such words, and instead state that you would like your work

    represented in the permanent collection of the museum.

    Letter to Museum Curator of Painting

    Dear Sydney Roam, Senior Curator

    I would like to introduce you to the abstract paintings of regional artist Debora Painter-Flox.

    Link ( http:// bit.ly/Painter-Flo) to Debora Painter-Flox's website portfolio of the following

    images:

    Selected painting titles and details:

    Spontaneous Flow Abstraction #1 Artist: Debora Painter-Flox

    Acrylic triptych on canvas

    48 x 108 inches / 129.92 x 274.3 cm

    *

    Spontaneous Flow Abstraction #2 Artist: Debora Painter-Flox

    acrylic on four canvases

    36 x 96 inches / 92 x 284 cm

    *

    Spontaneous Flow Abstraction #3 Artist: Debora Painter-Flox

  • Acrylic on three canvases

    48 x 96 inches / 129.92 x 284 cm

    *

    Spontaneous Flow Abstraction #4 Artist: Debora Painter-Flox

    acrylic on canvas diptych

    48 x 48 inches / 129.92 x 129.92 cm

    Link to artist's portfolio *Paint Horizontals*

    http:// Debora Painter-Flox dot com /2/Gallery.asp?GalleryID=MP7A3

    Link to artist's portfolio, *Icey Pattern Paintings*

    http://Debora Painter-Flox dot com/2/GalleryMain.asp?GalleryID=7MP7A3

    The artist would like to contact you next week.*

    Sincerely

    Her Painter Friend

    email: Shared Cross-promotions

    phone: 000-000-0000

    (* The following week, the artist Deborah Painter-Flox wrote and mailed a letter to the

    curator, requesting a time to meet to discuss her wish for a solo museum exhibition.)

    ~~***~~***~~***~~

    Section Five: Interior Designers

    The American Association of Interior Designers(ASID) represents its 40,000 members who

    are Interior Designers, of the 400,000 interior designers in business in the USA.

    Link to ASID: http://www.asid.org/

    On the ASID site you may enter search terms, such as a city, or industry of specialization,

    such as hospitality or residential, to generate a select list of Interior Designers. The list will

    include a profile on each designer, their website link and email address. Generate such a list of

    designers in your target region or industry and send an enquiry to each asking if they purchase

    fine art. Be sure to include your site link and make them aware that you have art available at the

    standard 25% designer discount. That is, 25% off your retail price, so the split is 75/25. Note:

    Commercial galleries do a standard 50/50 split.

    Connecting With Interior Designers for Art Sales

    Annual Interior Design Home Expo at the Palm Beach Convention Center

    http://www.floridadesign.com/web/sourcefinder/category/interior-designers/

    There are 123 interior designers listed in florida, who will attend this expo. Some represent

    artists who also attend the expo.

  • Art Specifier: ArtSpecifier.com

    Is a new online site that caters to Interior Design sales. Artists are invited to join.

    Art Gaze, is an example of another Interior Design art sales site: http://www.artgraze.com

    ArtLA: http://www.artla.com/

    ArtLA.com was built and conceived by art gallery owners that have been in business in Los

    Angeles for over 20 years, including co-founder Heidi Seidner, Gallery Director of the Santa

    Monica California, James Gray Gallery.

    ArtLA caters to Interior Designers--that is provides art to the design industry. One of the

    ArtLA paid subscription plans for an artist account, known as their Monet plan, is five hundred

    dollars for two years, but 100% of sales commissions goes to the artist.

    Art Design Resources: http://www.artdesignresources.com

    Deanna Zamora, of Art Design Resources contacted me in a group discussion on LinkedIN,

    stating that she was always looking for artists and to feel free to submit images to her. Since she

    stated that in a rather public venue, I don't mind passing the information on.

    Sample Letter to Interior Design Firm #1

    Dear Deanna Zamora

    As per our previous discussion, I am submitting samples of the abstract sculpture of Zelda R.,

    who has numerous finished pieces available in a variety of stone, cast bronze, cast resin and

    mixed media. Zelda R. works in small scale to large scale, in abstract forms, and in highly detail

    realism. The artist offers commissions and has an interest in reaching more collectors via the

    Interior Design market

    Zelda R. sculpture image list--low resolution jpeg files attached of the following, in multiple

    view:

    *

    Title: Slip Slide (view 1)

    blue onyx 2010

    29 inches h. x 15 w. x 11 d.

    granite base, 2 inches h. x 16 w. 10 d.

    Retails: 16,000. Net: 9,000

    *

    Title: Slip Slide (view 2)

    blue onyx 2010

    29 inches h. x 15 w. x 11 d.

    granite base, 2 inches h. x 16 w. 10 d

    *

    Title: Ode to the Thinker 1

    2010 Honey cone calcite stone

    18 inches x 18 inches x 18 inches

  • on white marble base

    18.5 x 17.75 x 3.25.h

    Retail: 32,000.00 Net: 16,000

    *

    Title: Twilight

    alabaster, 2010

    39 inches high x 22 wide x 12 d.

    limestone base

    Retail: 20,500. / Net: 11, 250

    *

    Title: Twisted (detail)

    Vermont Marble

    16 inches h. x 22 w. x 9 d.

    Retail: 30,000. Net: 16,000.

    *

    Title: Twisted (view 1)

    Vermont Marble

    16 inches h. x 22 w. x 9 d.

    *

    Title: Twisted (view 2)

    Vermont Marble

    16 inches h. x 22 w. x 9 d.

    Zelda R. works in a variety of materials and creates both abstract sculpture and a series of

    realistic works, many of which may be viewed here: UNIQUE URL Link to image portfolio

    I am working with Zelda R. on a commission basis. My commission percentage has been

    added to the Net prices above. Feel free to contact me, for more information, by email or phone

    (000) 000-0000

    Signed etc

    Sample Letter to Interior Design Firm #2

    To: Mooshi Mooshi Interior

    Dear Yuki Nakamura

    New York artist Kathy G. is seeking representation for her 2011 painting series titled, Joy To

    the World. Kathy G. also offers commissions of originals and Giclee prints to client size

    specifications

    Image list of attached jpeg files:

    1. 2011 Joy To The World, No 30. mixed media, 40 x 60 inches retail 5000. Net: 2,500.

    2. 2011 Joy To The World, No 2. mixed media, 36 x 36 inches retail 2500. Net: 1,250.

  • 3. 2011 Joy To The World, No 15, mixed media, 40 x 60 inches, retail: 5000. Net: 2,500.

    4. 2011 Joy To The World, No 23 , mixed media, 24 x 48 inches, retail: 2000. Net: 1000.

    5. 2011 Joy To The World, No 13, mixed media, 24 x 48 inches, retail: 2000. Net: 1000.

    6. 2011 Joy To The World, No 33, mixed media, 24 x 48 inches, retail: 2000. Net: 1000.

    Contact:Kathy G.

    website: Kathy G dot com

    email: Kathy G @ mac dot com

    phone: 000-000-0000

    mailing address:

    1000 Phelps Avenue

    New York USA

    Artist Statement for Kathy G.:

    I create with and explore the positive in humanity. My practice contains aspects of my

    reflection on nurturing transformation, my voice, conceptual uplifting and insightful cultural

    manifestations in technology, within my concepts of heroes, peace, love and beauty.

    Bio:

    Kathy G's has had numerous exhibitions of her art and her work is included in corporation

    and private collections.

    Assisting Kathy G.

    Marie Kazalia

    (216)452-2330

    email: [email protected]

    ~~***~~***~~***~~

    Section six: Art Licensing Income Streams

    There is A Lot To Know About Making Submissions to Art Licensing Companies

    Some artists create income streams from art licensing contracts that support their studio

    practice.

    There a numerous ways to create those income streams.

    (Due to reasons of privacy and non-disclosure I am unable to use the contact company names

    and addresses. I offer personalized contact lists. Link for more information:

    http://transmediartistmarketing.org/wordpress/list-services-available/

    Or e-mail Marie Kazalia directly, at: [email protected] -or-

    [email protected]

    TIP: Here is valuable tip. When submitting your art to an art licensing company, but sure to

    include in the first sentence of your cover letter, the phrase *seeking representation*. This is an

  • industry standard. If you do not state that you are *seeking representation* your submission will

    be deleted without review and you will never know what happened to it!

    TIP: Unless otherwise stated or requested, only send low resolution jpeg files of your images,

    that is, 72 dpi and approximately 5-7 inches across. Some companies will state slightly different

    specifications. Be sure to follow any specific submission guidelines for the company you wish to

    submit to. It is both smart and courteous to follow submission guidelines.

    Tip: Discover color trends in your medium. Other ways to discover home decor trends is to

    visit department stores to look at bedding and bath items. Design Sponge is crammed with

    articles, http://www.designspongeonline.com/, and with links, such as to the U.S. National

    Stationary Show: http://www.nationalstationeryshow.com/ which features exhibitor catalogs to

    browse and search online. If you have your own art cards (printed or handmade), try finding a

    company to represent your cards at next years show. You will need to send them a set of card

    samples plus order forms for stores to place orders for your art cards.

    Note: There are too many variables per artistic style, artist needs and goals, for me to cover

    every possibility. This is merely an introduction to art licensing possibilities. Contact me and I

    will provide up to 5 addresses suited to your needs.

    Below are examples of two submission letters to art licensing companies and the responses.

    One artist was rejected, yet gained valuable knowledge which he put to use in his art business.

    The other artist was accepted and received contracts to sign (samples contacts included in this

    section

    #1 Submission letter to art licensing company sent via email :

    To: Art Licensing Company X

    Dear Samantha

    I am a photographic artist seeking representation for my art images for art licensing

    opportunities with Company X.

    For your consideration the following low resolution jpeg images files have been attached:

    1. Seashells on the seashore

    2. Misty morning

    3. In the Garden

    4. Evening at the Farm

    5. Boom boom

    6. A view of the Beach

    7. Glow

    8. Girl in a hat

  • 9. Waiting for a train

    10. Horse Farm

    Contact:

    David Davis Photographer

    2600 Shutterspeed Road

    Leicaville, WA

    United States

    email address: DavidDavis @ Photog . org

    phone: 000-000-0000

    View more of my Fine Art Photography on my website:

    www. David the Davis dot com

    Bio:

    David Davis is an internationally published author and a uniquely diverse photographer. He

    captures textures, forms and styles of architecture, nature, people and cityscapes with his camera.

    His work constantly shifts to new areas seeking opportunities to create images that draw feeling

    from the viewer.

    Samantha of Company X replied:

    Dear David,

    Thank you for the kind submission. You have a great eye and we appreciate you thinking of

    Company X for your work. However, our market is what we call a very "decorative" market.

    Women buy images to match the decor in their homes. When it comes to photography, the

    lighting must have a "mood", and the work needs to be simple and have a "decorative" feel to it.

    Please go to art.com and look up the images by Blaustein, Wampler, and Vanscoy. These are the

    top photographers in our market and would be your competition. As you can see, their images

    are what is considered "decorative" in today's home decor market. If you ever decide to try this direction with your work, we would be happy to review it.

    Thank you again for thinking of us.

    Warmly,

    Samantha

    Even though his work was initially rejected by Company X, the photographer David Davis

    learned a great deal from the submission. David reviewed the photographic work of Blaustein,

    Wampler and Vanscoy at art.com and discovered that they had done much post production work

    on their images--working with regular color digital photos and employing de-saturation tools in

    Photoshop to create soft color tones and light sepia toned images.

    David decide that he had images to experiment with in his large image bank, and got to work

  • putting together a new, on trend, portfolio to submit.

    Now that he understood the trends, he planned to add a "soft" image version of his

    photographs to his regular work flow.

    #2 Sample submission letter sent via email Dear Samantha

    Penelope S. is a painter seeking representation of her art images for art licensing

    opportunities with your Company X.

    Attached low resolution jpeg files, for your consideration, of the following titles:

    early morning call

    red cell phone

    hen lays eggs toy

    cow one toy

    cow two toy

    computer still life

    still life with cell phone

    still life with laptop

    still life with wind-up toy

    still life with plastic toys

    Artist full contact info:

    Penelope S.

    Shady Side of the Street

    Sunnyville USA

    email: penny @ g mail .com

    phone: 000-000-0000

    Artist Bio and exhibition history, art publication listing

    As a self-taught painter I have taken numerous workshop with painters X,Y and Z. They

    taught me an appreciation of the Russian orthodox painting style of 1900. My updated version

    includes images of computers, cell phones and mechanical battery operated toys

    Penelope has had her work published in Art Magazine No 5, and hung in gallery exhibitions

    at Big Noise gallery, and So What gallery in 2010.

    Assisting Penelope S.

    Marie K.

    contact info

  • Response from Samantha at Company X directly to the artist:

    Hi Penelope

    I received the email submission today from Marie K., of your work. I think your painterly

    hand would make a nice fit in our market. I would be happy to work with you! I would like to

    send you copies of our contracts.

    Regarding your work and it's fit at the retail level--there is a bit of a "learning curve" for this

    market. For example, we need artists to create work in pairs (and sometimes sets of four). Also,

    there are specific sizes that artists paint in, which are really guidelines set by the framers we

    work with. The sizes usually correspond to the stretched canvas sizes on the market, and I can

    give you the full list.

    Lastly, and this is the tricky part. Our market differs just a little bit from the world of fine art

    and fine art boutiques and galleries. For example, images artist paint end up in stores like, Kohls,

    Bed Bath and Beyond, Garden Ridge Pottery, Target, and department stores. Customers

    (predominantly female) buy the art to match the decor of the room they will put it in. What this

    means for artists is that they have to be aware of home decor color trends, and style trends and

    create work that is on trend for home decor. It's easier than you think! I ask artists to go to

    department stores and look at the best selling towel colors, best selling kitchen t