Transmedia & Mobile

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    17-Oct-2014
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    Business

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A presentation on the role of mobile in transmedia storytelling. Give at the Groucho Club in London at an even organized by Four Colman Getty. The style was Pecha Kucha - 20 slides x 20 secs each! http://en.wikipedia.org/wiki/Pecha_Kucha http://offthepage.net/

Transcript of Transmedia & Mobile

Mobile Culture June 2013

Robert PrattenCEO & Founder

@robprattenEurope: +44 207 193 4567

USA: +1 415 287 4150http://tstoryteller.com

Using Mobile to tell Transmedia Stories

Consumer Recreation Services

CONSUMER BRANDS

TRANSMEDIA STORYTELLING

@belen_santa

Storytelling to engage todays consumers

Conducttr = Lego for transmedia storytellers

Twitter ChatBack Personal Content Locker

SMS Voting

Behavioral targetingFacebookCharacters

CRM

CMS

Mobile as a portal between realities

READ

RECORD

REVEAL

RECEIVE

REACT

Dorina Basarab left Kirk her email address (dbasarab@gmail.com) and told him to email when he was ready to fight.

Welcome to the fight!Dark forces are plotting against us.

Location-based Location-awareVs

Code Runner

Subtlemob - location as context for storytelling

http://productofcircumstance.com/

http://www.flickr.com/photos/bellatrix6/ http://www.flickr.com/photos/tarnie/

Locals VisitorsVs

Tweet #PASSION

Lead a better life - get

connected and help

us build an AppiCiti(www.appiciti.com)

Tweet #WISDOM

Lead a better life - get

connected and help

us build an AppiCiti(www.appiciti.com)

Tweet #REALITY

Lead a better life - get

connected and help

us build an AppiCiti(www.appiciti.com)

Tweet #FREEDOM

Lead a better life - get

connected and help

us build an AppiCiti(www.appiciti.com)

On

line

On

Lo

cati

on

HEAD HEART

EGO SOUL

Transbay Connected Cities

Chalmatia, New Orleans

Bring the World to the location & the location to the World

Mobile is a doorway into

our minds