The State of Search
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BIGGEST SEARCH STORY OF THE YEAR SO FAR? The State of Search #MKTGNATION14
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Transcript of The State of Search
BIGGEST SEARCH STORY
OF THE YEAR SO FAR?
The State of Search #MKTGNATION14
BIGGEST SEARCH STORY
OF THE YEAR SO FAR?
GOOGLE MOVES PIXELS IN LOGO
story: Google's Logo Moves Some Pixels Around
CAPTURING AN AUDIENCE
where are you finding your most valuable fans?
CAPTURING AN AUDIENCE
...in a digital world, all marketers
are in audience development
MOST EFFECTIVE MARKETING
CHANNELS
via: Conductor, April 2014
MOST EFFECTIVE MARKETING
CHANNELS
via: Conductor, April 2014
Email Clear Leader 32% use frequently 14% never use
PPC / Paid Search 35% never use
MULTI-CHANNEL MARKETING
source: Marketo Marketing Trend Watch Planning Edition 2014
SEARCH SHARE: U.S.
Google68%
Bing19%
Yahoo10%
Others3%
Market Sharesource: ComScore, June 2014
Desktop searches
via: Yahoo Search Share Falls Below 10 Percent For “All-Time Low”
ORGANIC SEARCH
IS SEO DEAD?
video+slideshow: Marshall Simmonds, June 2014
WHY SEO STILL MATTERS
via: Marshall Simmonds, June 2014
Google is the IRS,
SEO’s are the accountants
SEARCHER INTENT
via: FAQ: Google's Hummingbird Algorithm
SEARCHER PERSONAS
via: What SEOs Need To Know About Personas
LOCAL SEARCH
via: Google Local Carousel Spinning Out Of Control
What Matters?
WILL GOOGLE+ SURVIVE?
via: Google+ Will Not Die But May Change
BUT… AUTHORSHIP IS DEAD
via: Google Giveth & Google Taketh Away Author Icons
PAID SEARCH
PAID SEARCH: YTD
via: The 10 Most Important Paid Search Developments So Far In 2014
1. Bing Ads Launches PLAs / Mobile Version in Beta
2. Bing Ads Combines Desktop & Tablet Traffic
3. Bing Ads URL Auto-Tagging
4. Google Shopping Campaigns for PLAs
5. Google Testing Ads on Knowledge Graph Panels
6. Step Inside AdWords (Underscores the growth of App Marketing/Mobile ads )
7. Google Acquires (Amazon Talent) via Rangespan
8. Google Brings [NOT PROVIDED] to Ads
9. AdWords Editor w/ Bid Strategies Support
10.Google Debuts AdWords consumer Ratings Annotations
PAID SEARCH: SPEND TRENDS
via: RKG Q2 Report: Spend Up 23% YoY
PAID SEARCH: PLAs vs. TEXT ADS
via: RKG Q2 Report: Spend Up 23% YoY
PAID SEARCH: DEVICE TRENDS
via: RKG Q2 Report: Spend Up 23% YoY
PAID SEARCH: GOOGLE
via: Why Google’s Reported CPC Declines Can’t Tell The Story Of “A Mobile Advertising Problem”
PAID SEARCH: GOOGLE
via: RKG Q2 Report: Spend Up 23% YoY
PAID SEARCH: BING ADS
plus: Bing Ads Lays Out Plans For Coming Year: More Scale, New Ad Formats, Eventually Automation
PAID SEARCH: YAHOO
via: Yahoo Earnings Disappoint, But Search & Mobile Revenue Up
YAHOO: MOBILE FOCUS
via: Yahoo Seeks To Grow Mobile Display With Flurry Acquisition
MOBILE SEARCH
MOBILE SEO
via: Mobile SEO Best Practices
Google Now Sending Searches to Apps
“we’re expanding it to work for English content worldwide. And we’re including 24 more apps…
THE NEXT SEO FRONTIER
via: Kerry Dean, SMX Advanced June 2014
– Google Search Blog Apr. 3, 2014
THE NEXT SEO FRONTIER
via: Kerry Dean, SMX Advanced June 2014
VOICE SEARCH
via: Google Goes All-In With “OK, Google” Hands-Free Search
OK,
Google…
PREDICTIVE & ASSISTED SEARCH
via: Google Now - When Google Searches Before You Think To
PREDICTIVE & ASSISTED SEARCH
via: Cortana, Microsoft’s Predictive Search Challenger To Google Now & Siri
SEARCH & SOCIAL
TRENDS
via:
#OPTIMIZATION
via: Your Guide To All Things Hashtag Analytics & Optimization
TWITTER CARDS
via: How Adobe Used Twitter Lead Gen Cards To Drive Enrollments For A Brand New Online College
BIGGEST SEARCH STORY
OF THE YEAR SO FAR?
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