The State of the Web Search

@dusanoKiberpipa, 2012-11-07

mag. Dušan Omerčević, UDI RIVP of Engineering @zemanta

@dusanodusan.omercevic@zemanta.comrestreaming.wordpress.comlinkedin.com/in/dusanomercevic

Outline

• SEO is dead! Long live portal (again!)• Desktop is dead! Long live mobile!• Search is dead! Long live ___?– Search is disruption ready– Some fresh ideas from SIGIR 2012

SEO is dead!

Long live portal (again!)

Query Autocompletion

• Andrei Broder: "Due to query auto-completion we went from 2-3 keywords to 2-3 letters!"

Source: http://www.dr4ward.com/dr4ward/2012/10/how-did-google-kill-the-long-tail-of-search-seo-infographic.html

Source: http://www.dr4ward.com/dr4ward/2012/10/how-did-google-kill-the-long-tail-of-search-seo-infographic.html

SEOInbound/Content Marketing

Desktop is dead!

Long live mobile!

Mobile is about Mobile Technology, not Mobile People!

Phone• Ease of use• Instant availability• Low price

Computer• Universal+

Source: http://bradfrostweb.com/blog/web/for-a-future-friendly-web/

Search is dead!

Long live ____?

Search is Disruption-Ready

Weak Points of Search

• Product reviews / Exploratory search (i.e. not knowing the right keywords)

• Personalized Search• Social• Mobile

Product Reviews/ Exploratory Search

Google's Biggest Nemesis

What about Knowledge Graph?

Personalized Search

Social

http://pandodaily.com/2012/10/16/google-the-phoenix-that-rose-out-of-facebooks-botched-ipo/

Mobile

Source: http://techcrunch.com/2012/10/28/why-the-future-of-search-may-look-more-like-yahoo-than-google/

Alternative Exploratory Search Interface

Source: Brent Hecht et al. Explanatory Semantic Relatedness and Explicit Spatialization for Exploratory Search

Semantic Search

http://broccoli.informatik.uni-freiburg.de/

Take-home message

• The new name of the game is Inbound/Content marketing!

• Stop developing for desktop today!• Go disrupt the search! Mobile changes

everything!

Hvala!

@dusanodusan.omercevic@zemanta.com

http://restreaming.wordpress.com