The Social Media Big Picture
description
Transcript of The Social Media Big Picture
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The Social Media Big Picture
Why all this Social Media is important, where it all came from, and what does it
mean to Off Madison Ave?
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History
“Social Media” is a new term – but the stuff itself isn’t:
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History
1995 – Internet is declared a “really big deal.”
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History
1995 – Internet is declared a “really big deal.”
2001 – Grown men weep over their worthless Pets.com
Stock.
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History
1995 – Internet is declared a “really big deal.”
2001 – Grown men weep over their worthless Pets.com
Stock.
What happened in between?
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History
“The Internet will be a place where everyone can see my web page, buy something, and go away! Woo hoo!”
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History
“The Internet will be a place where I can read, learn, and communicate with people all over the world! Woo hoo!”
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History
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History
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History
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History
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History
1999
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History
1999
2003
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History
1999
2003
2004
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History
1999
2003
2004
2006
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History
1999
2003
2004
2006
140,000,000 active users
30,000 unique visitors daily
43,000,000 users
1,200,000 (mostly) active users
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Today(List of 59 social services – from Friendfeed)
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Today
“Social media is more than just creating a blog or Twitter account. The social in social media is all about the human element.”
Louis Gray
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How not to use social media
“All I want for Christmas is my PSP”
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How to use social media
“Dell on Twitter: Follow Us”
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How not to use social media
“Wal-Marting Across America”
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How to use social media
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If you find you don’t want to, you don’t have to
…all we ask is that you give it a shot first.
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“Friends don’t fire friends.”
User Generated Content Time.