Personal Finance 101 “The Big Picture”. Section 1 Big Picture Basics.
The Big Picture for Business: Social Media
124
david from mediasauce talks about social media. 08.13.09
-
Upload
david-cain -
Category
Business
-
view
1.320 -
download
1
description
What is social media and what does it mean for business? What platforms should you be using to best connect with your consumers?
Transcript of The Big Picture for Business: Social Media
david from mediasauce talks about social media.
08.13.09
objectives– social media 101
– what is social media?– why does it matter to you?
– relevance: potential to be a useful tool– examples in action– possibilities
a little bit about me…
work.
sauce.
it all matters!
social media is about people, not technology.
what’s old (natural) is new again.
listen. tell stories. be honest. have conversations. make their lives better.
word of mouth 1,000,000
what is social media?
what does it mean to be social?
if you’re 41 and married with 2 kids?
if you’re 25 and single?
if you’re retired and widowed?
social means something different to everyone
if you’re 41 and married with 2 kids?
if you’re 25 and single?
if you’re retired and widowed?
why do you join anything?
a fraternity?
a club?
a church?
a social network?
you join because it’s…
social (connections)
relevant (to your life)
interesting (to you)
hey there.hello.
let’s knit!
social
media
social media
so why participate?
3 out of 4 americans use
social technology
forrester, the growth of social technology adoption, 2008
so what?
of online adults 18 – 24 have a profile on a social network sitepew internet & american life project
of online adults 25 – 34 have a profile on a social network sitepew internet & american life project
of online adults 35 – 44 have a profile on a social network sitepew internet & american life project
of online adults 45 – 54 have a profile on a social network sitepew internet & american life project
of online adults 55 – 65+ have a profile on a social network sitepew internet & american life project
what’s the
for business?
social media is here to stay.
social media creates BIG opportunities to be first movers
whoever has the most connections
changes the game.
whoever has the most connections
changes the game.
whoever has the most connections
changes the game.
whoever has the most connections
changes the game.
whoever has the most connections
changes the game.
lesson of the day...
lesson of the day...93% of americans believe a company should have a presence in social media
2008 cone business in social media study
…
…
85% believe a company should not only be present, but should interact with its consumers via social media
2008 cone business in social media study
so what do you do?
so what do you do?
so what do you do?
it varies, based on the business
so what do you do?
being relevant and adding value are always key elements
so what do you do?
do something!
“i knew a man who grabbed a cat by the tail…
– mark twain
“i knew a man who grabbed a cat by the tail…
and learned 40% more about cats than the man who didn’t”
– mark twain
it's not about putting up a billboard on I-94 anymore…
it's about connecting with people
the big five
what’s facebook?– a social networking site
– users create profiles, add friends, send messages
– users join networks organized by city, workplace, interest, school, etc
facebook stats– more than 200 million users
– 122 million unique visitors last month
– 5 billion minutes spent on the site each day
why facebook matters– your personal rolodex
– keeps people connected
– find long lost connections & make new ones
– support causes and organizations
– build relationships (understand your contacts)
facebook in action…
Chase Bank – over 49,000 fans
– financial advice & credit tips, – earn points for purchases and paying bills on time
New York Times – over 362,000 fans
– post news updates and video stories – encourage “fan” dialogue about news topics
Montana Electric Cooperative
– over 108 members – post relevant links and resources
what’s linkedin?– social networking site
– business oriented / professional networking
– allows users to maintain a contact list of people they know and trust
– users can join groups and ask questions to the community
linkedin stats– 43 million registered users
– 12 million unique visitors last month
– users span 170 different industries in over 200 countries
– a new member joins every half second
why linkedin matters– maintain up-to-date info on contacts
– get new business; make new connections
– meet new people; share contacts
– collaborate on business
linkedin in action…
Coca Cola
what’s youtube?– free video sharing site
– registered users can upload unlimited videos
– allows video sharing through websites, mobile devices, blogs and email
– with an internet connection you can upload a video in seconds and share with millions
youtube stats– one billion videos are watched each day
– every minute, 10 hours of video is uploaded
– over 500 years of material
why youtube matters– it’s a searchable micro-television station
– you can create a channel & tell your story
– people are there seeking entertainment
youtube in action…
what’s flickr?– image & video sharing / hosting website
– photo organization and tagging system
– partners with 3rd parties for printing of merchandise (cards, stationery, etc)
– allows for both private and public access settings
flickr stats– 33 million users
– over 3.6 billions images
– more than 3,000 uploads each minute
why flickr matters– easy photo sharing
– safe storage and more space
– creates transparency
– tells your story; shows who you are
– can help search engines find you
flickr in action…
what’s twitter?– microblogging service
– text based posts with a maximum of 140 characters
– can be sent via mobile texting, instant messaging or the web
– users subscribe as “followers” to receive other users’ updates
twitter stats– 6 million unique visitors each month
– 3,000,000 tweets per day
– 70% of Twitter joined in 2008
– 5% of Twitter has over 250 followers
– majority is male 35-45 yrs old
why twitter matters– prospecting
– connecting (talk directly to your members)
– reputation (monitor / create / recreate)
– your own focus group (be a fly on the wall)
– make announcements
twitter in action…
bonus round
slideshare.net
niche networks
niche networks
social bookmarking
one eye to the web
see the big potential in social media
more examples in action
my.barackobama.com
“...it was the network, stupid!”joe trippicampaign advisor and online political guru
obama empowered the masses to unite around “Yes We Can”
obama empowered the masses to unite around “Yes We Can”
set personal goals
obama empowered the masses to unite around “Yes We Can”
set personal goalslocal fundraising campaigns
obama empowered the masses to unite around “Yes We Can”
set personal goalslocal fundraising campaigns
simple tools for people that care
of the population joined my.barackobama.com (approx. 1 million people)
of registered voters
lesson of the day, take 2...
of your audience can create a successful and engaging community
people want to be a part of something
of americans want companies to solicit feedback on their products and services.2008 cone business in social media study
the power of human connection
engageconnect
listen
people like to
matter
email me:– [email protected]
find me:– linkedin.com/in/davidbcain
work with me:– mediasauce.com/people/dcain
