The secrets of powerful b2 b communications | Ed Field - Maverick Marketing
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Transcript of The secrets of powerful b2 b communications | Ed Field - Maverick Marketing
Enterprise Ireland eBusiness Workshop
Kilkenny, 26th June 2014
Secrets of powerful B2B communications
Challenge/Opportunity
What can be achieved?
// University of Limerick
Global exposure for online masters.
Client: University of Limerick
Sector: Post graduate education
Markets: Global
HQ: Limerick, Ireland
Website(s): ul.ie/masters-project-and-programme-management/
Client since: UL 2008, CPM faculty 2012
With a website and some digital marketing can you sell a two year, €13,000 online masters?
To people who have never heard of UL and live 6,000 miles away?
Persuade people to choose UL over Penn State, Harvard and others?
Brought to life in a new website
Magnetic marketing to find needles in a haystack
Results
Safety Storage takes the UK
Client: Safety Storage
Sector: Bespoke chemical storage units
Markets: Ireland & UK
HQ: Limerick, Ireland
Website(s): safetystorage.ie
safetystoragesystems.co.uk
Client since: 2006
Can we enter a new market without a physical presence?
With a website and some search marketing can we develop the UK market?
Marketing
Results
UK sales from zero to 60% of turnover in just 3 years.
Compete with the big boys
Client: Virtual AccessSector: Telecoms infrastructureMarkets: GlobalHQ: Dublin, Ireland
Website(s): virtualaccess.comClient since: 2012
Where VA’s were coming from
Re-crafting VA’s pitch & style
Brought to life in a new website, brochures etc.
Marketing Tactics
Results
A strong marketing engineA steady, flow of high quality sales leads from international markets.
Secrets of powerful B2B communications
Secret #1
Know why you exist
Our purpose is to harness technology to fundamentally simplify and strengthen the entire supervisory lifecycle for every financial regulatory body in the world.
To make systems smarter, faster and easier to use.
To apply our expertise, experience and systems to regulatory affairs, making the process as simple and easy for clients. To lessen the pain of regulation.
To provide high tech, portable, fabric & air structures so work can get done whatever the conditions, whatever the location.
Secret #2
The logic of engagement
The logic of engagement.
I understand your world
I understand your challenge/pain/problems
I understand your needs
The ideal solution is...
Our solution is...
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Worldview
Off the ground, in the air. You have to minimise AOG time.
Whether planned or unplanned you’re under pressure to get your aircraft repairs completed as quickly as possible. You can’t tolerate delays.
Pain/Fear/Problems
Without a hangar, you’re at the mercy of the elements.Regardless of location, weather or hangar facilities you need to get the work done safely and quickly. But working, unprotected, outdoors is neither safe or efficient. Both your people and your planes are at risk. AOG’s quickly get expensive and disruptive if you can’t get the work done.
Need
On the spot aircraft repairs. Whatever the conditions. You need instant protection. Regardless of location. Regardless of weather. You need hangar like conditions. To get the job done. To get your planes back in the sky.
Solution Required
A ready to go, pop-up hangar in a box.
Hangar like conditions. Fully protecting both people and planes. Quick and easy installation. Compact enough to fly and store anywhere.
JB Roche Solution
Pop-up, precision fit hangars.On the spot aircraft repairs. Quickly encapsulate an engine, windscreen or fuselage. Fully protected, whatever the conditions. No need to hangar the entire aircraft.
JB Roche manufacturer the world’s most advanced inflatable, all fabric, all weather hangars. Create a controlled, hangar like work area in minutes, whatever the conditions. Quicker repairs to get your planes back in the sky.
Secret #3
Words before design
We know what we’re doing
10M+Lines of clean, logical code
2m+People interacting with our solutions each month
180+ Projects delivered
ACTION POINT | The wisdom of grey hairs, the creativity of youth. We know what works and we
see where things are going. We’re more than 10 years delivering premium quality code, striving
for the highest standards. A genuine, passionate, capable partner you can trust.
Need to streamline compliance and minimise risk?
Under pressure to meet standards and stay compliant? Increasingly swamped with data, admin, and paperwork?
Secret #4
Be human
Our Promise
No fibs: We’re wired for service; always doing what’s right for you. We tell it as it is. We take the right road even if it’s the hard road. And we won’t compromise ourselves for our pocket, our ego or an easier day.
You get the goods: We have the passion, the processes and the people to deliver. We’ve do what we say we’ll do. We’ll get the job done right. We’ll deliver.
To deliver higher standards with less resources you need everyone’s commitment.
Are you under increasing pressure to meet and maintain standards across your organisation? Are you in a highly regulated industry where standards, in such areas as, safety, quality and environment, increase relentlessly? Yet your resources are tightening?
Born from our experience at the front lines of compliance
Each of our founders, Darragh, Billy and Colm, found themselves in roles where they felt pain of outdated, cumbersome, paper based safety management systems…
A happy marriage of compliance and technology people
The Effective platform is the child of a happy marriage; we’ve blended seasoned compliance people with brilliant technology people…
Secret #5
Layer it upThere’s no other
way
Secrets of powerful B2B communications
Know why you exist
The logic of engagement
Words before design
Be human
Layer it up
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What can be achieved?
Results with more powerful communications
Right customers. A faster sale.
Competitive edge.
Increased engagement with all.
Stand out. Cut through.
Reach further. More focus.
Strength. Growth. Profit.