The report of tourism of Hong Kong

Content:1. Hotel room occupancy rate in Hong Kong in 2002 and 2003

2. Visitor Arrival Details by country/Territory of Residence

3 Visitor Arrival Details by length of stay

4. The majority consumption of visitors in 1997~19995. Place Visited in Hong Kong 1998-1999Place Visited in Hong Kong 1998-1999

Hotel room occupancy rate in Hong Kong in 2002 and 2003

Month 2002(%) 2003(%)

1 82 82

2 75 82

3 87 79

4 87 22

5 83 17

6 79 34

Month 2002(%) 2003(%)

7 82 71

8 86 88

9 82 82

10 85 85

11 93 93

12 89 88

1~12 (84) (70)

The graph of the Hong Kong Hotel room occupancy rate in 2002 and 2003

0

50

100

1 3 5 7 9 11

Month

the

rate

of h

otel

room

occu

panc

y(%

)

1數列

2數列

數列 1:the rate in 2002 數列 2:the rate in 2003

The analysis of the Hong Kong hotel room occupancy rate

According to the data ,it seems that the average rate of the Hong Kong hotel room occupancy in the two years is about 77% which is a high value and it indicates that the business of hotel is the important trade in Hong Kong and causes a great income to Hong Kong. Thus, the government could make more effort to improve the service and enhance the development of the business.

On the other hands ,the graph of the Hong Kong hotel room occupancy rate in the (April, May, June , July) of 2003 decreased significantly due to the outbreak of the SARS and caused the decrease of the number of tourists and hence the occupancy of the hotel. Thus, it caused the serious economic recession. Then, the occupancy of the hotels has recovered to the level in 2002 so it can show that the tourism has also recovered since the August .

Visitor Arrival Details by country/Territory of Residence

Country/Territory of residence

2002(1~12)

(number of visitors)

2003(1~12) (number of visitors)

% growth

The Americas 1,346,840 925,907 -31.3Europe Africa and the Middle East

1,263,115 946,476 -25.1

Australia ,NZ and South Pacific

410,196 306,287 -25.3

North Asia 1,852,458 1,235,336 -33.3South and Southeast Asia

1,905,208 1,359,622 -28.6

Taiwan 2,428,776 1,852,378 -23.7

Macau 534,590 443,622 -17.0

Mainland China 6,825,199 8,467,211 +24.1

(TOTAL) 16,566,382 15,536839 -6.2

The graph of Visitor Arrival Details by country/Territory of Residence in 2002

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1:The Americas 6:Taiwan

2:Europe Africa and the Middle East 7:Macau

3: Australia ,NZ and South Pacific 8: Mainland China

4:North Asia

5:South and Southeast Asia

The Americas

Europe Africa and the MiddleEastAustralia,NZ and SouthPacificNorth Asia

South and Southeast Asia

Taiwan

Macau

Mainland China

The graph of Visitor Arrival Details by country/Territory of Residence in 2003

The analysis of the number of visitors from different countries

According the data, it seem that the tourists from China, Taiwan and South and Southeast Asia are the main source of tourists. it also indicate that the travel of short distance is the main income of tourism in Hong Kong .

Moreover, most percentage of growth of the numbers of visitors from different countries is negative in 2003 except the number of visitors from China that has increase significantly so the government could carry out some effective measures to enhance the development of the tourism of China. For example, the improvement of the service would be the important measure to carry out.

On the other hand, the significant decrease of the number of tourists in 2003 may be caused by the outbreak of SARS.

Visitor Arrival Details by length of stay Countries 2002(same

day visitors)%

2002(over-night visitors%)

2003(same day visitors)%

2003(over-

night visitors)%

The Americas 18.8 81.2 23.1 76.9

Europe Africa and the Middle East

26.8 72.2 30.3 69.7

Australia ,NZ and South Pacific

20.4 79.6 23.8 76.2

North Asia 29.5 70.5 36.3 63.7

South and Southeast Asia

22.9 77.1 27.3 72.7

Taiwan 76.8 23.2 78.2 21.8

Mainland China

30.2 69.8 32.8 67.2

All

Countries

35.5 64.5 37.7 62.3

The graph of the length of the visitors stay in Hong Kong in 2003

0

50

100

1 2 3 4 5 6 7 8

countries

% o

f al

l vis

itors

2002 same-dayvisitor

2002 overnightvisitor

1:The Americas 6:Taiwan2:Europe Africa and the Middle East 7: Mainland China 3: Australia ,NZ and South Pacific 8:All countries4:North Asia5:South and Southeast Asia



0

50

100

1 2 3 4 5 6 7 8

countries

% o

f all

visi

tors




0

50

100

1 2 3 4 5 6 7 8

countries

% o

f al

l vis

itors



The comparison of the number of the same-day visitors stay in Hong Kong in 2002 and 2003


The comparison of the number of the overnight visitors stay in Hong Kong in 2002 and 2003

0

50

100

1 2 3 4 5 6 7 8

countries

% o

f al

l vis

itor




The analysis of the length of the visitors stay in Hong Kong

According to the data, the majority of the tourists stayed in Hong Kong overnight except the tourists from Taiwan.

Moreover, the situration in 2002 and 3003 was similar.

The majority consumption of visitors in 1997~1999

Particulars Year1997

HK$Million

Year1998HK$Million

Year1999HK$Million

clothes 11,700 8,652 8,532

Jewellery 7,836 6,429 5,697

Leather goods 4,334 2,787 3,222

Souvenirs/

handicrafts

873 729 1,061

Particulars Year1997HK$Million

Year1998HK$Million

Year1999HK$Million

Electrical/sound equipment

801 588 651

Antiques/china 402 374

Watches/clock 1,989 1,383 1,415

Telecom equipment

267 350 529

Camera/

optical goods

1,470 1,048 1,036

Particulars Year1997

HK$Million

Year1998 HK$Million

Year1999HK$Million

Medicine/

Chinese herbs

459 326 401

Food stuffs 952 802 873

Perfume 548 321 311

Cosmetics 966 770 805

others 1,819 1,464 1,049

Total 34,416 26,023 25,854

To sum up, these figures reveal that in 1997, tourists have a higher purchasing ability to buy goods in Hong Kong, however, after 1997,the economic downturn affect their wealth, made them buy less stuffs in Hong Kong.The most serious affection are clothes, leather goods and watches.

The analysis of the majority consumption of visitors in 1997~1999

In 1999,tourists used to spend less on clothes, jewellery or cameras. However, they spend much on souvenirs ,leather goods, electrical, cosmetics or food stuffs. It may due to the stuffs have discount or the lower price attract tourists to buy more stuffs.Also , Hong Kong was actively develop tourisms and held lots of activities to attract tourists and increase their sense of purchasing.

Place Visited in Hong Kong 1998-1999Place Visited in Hong Kong 1998-1999

Place 1998 (%) 1999(%)

Victoria Peak 44 44

Repulse Bay 27 28

Ocean Park 24 25

Open–air Market

20 20

Place 1998 (%) 1999(%)

Wong Tai Sin Temple

16 18

Aberdeen 17 17

Hong Kong Conventional and Exhibition Centre

13 14

Stanley Market 15 13

In conclusion, the most attractive place is Victoria Peak, Repulse Bay or Ocean Park.

The analysis of Place Visited in Hong Place Visited in Hong Kong 1998-1999Kong 1998-1999

The source of data:

The name of web-site:

1. 旅遊與旅遊業

2.http://webserv2.discoverhongkong.com/taiwan/

The members list:

Sum Ching Man S.6B(6)

Yeung Lam Kwan S.6B(13)

Yip Yin Ling S.6B(14)

The report of tourism of Hong Kong

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