Title Sponsor

Ms Ivy FangAssistant Manager, Event Management, HKTBTel : +852 2807 6569 Email : ivy.fang@hktb.com

An Irresistible Feast - Good Wines, Great Food, Wonderful Time The Hong Kong Tourism Board is delighted to present the 8th edition of the Hong Kong Wine & Dine Festival,

which offers an exceptional tasting experience. Greater in space, product diversity and booth number, the

Festival continues to bring pleasant surprises to visitors and promising incentive to your business. Be part of

this talk-of-the-town event and expect incredible branding and sale opportunities!

Event Attendance

144,000 participants

8% overseas visitors

Typical attendees aresavvy consumers aged

25-35

25 35

2015 AchievementsBooth Participation349 wine and food booths.

The wine booths were operated by local merchants and wineries from

23 countries and regions, including Argentina, Australia, Belgium, Canada,

Chile, China, France, Georgia, Germany, Greece, Hong Kong, Italy, Israel, Japan,

Macedonia, New Zealand, Portugal, Romania, Scotland, South Africa, Spain,

Taiwan, and the USA.

High Satisfaction An overall visitor satisfaction rate of 8 on a 10-point scale.

89% of the exhibitors expressed their intention to

participate again.

88% of the visitors indicated that they would be

attending again in future years.

95% of the visitors stated that they would recommend

the event to friends or relatives.

Publicity ValueThe value of local and overseas publicity generated by the 2015 event

reached HK$276 million. It was covered by 48 local media organisations and

62 foreign media organisations.

Event Information

OPENING HOURS :

VENUE : Central Harbourfront Event Space

ADMISSION FEE :(Concessionary tickets are available)

ORGANISER : Hong Kong Tourism Board

HIGHLIGHTS :• Enjoy tasting at 400-420 wine and food booths categorised by thematic zones against the mesmerizing backdrop of

Hong Kong's skyline

• Star Avenue showcasing signature dish from award-wining restaurants

• The World of Cheese spotlighting a wide array of cheeses and hams categorised by countries

• Whisky Corner taking the enjoyment to the next level by putting a new spin on the pairing of chocolate and coffee

• Cooking Theatre offering trendy workshops about gourmet and wine

• Grand Tasting Pavilion dedicating to wine connoisseurs will feature premium wines and food

• Tasting Room, a privileged dining area serving delicacies by specially invited culinary stars

• Live music at the Stage indulging the crowd with a joyous ambience

EXHIBITOR PROFILES :• Wine dealers and wine cellar representatives from

Hong Kong and around the globe

• Wine-related service providers

• Manufacturers, exporters and distributors

• Restaurants and hotels

VISITOR PROFILES :• Middle-income group who are eager to sample

various kinds and pair with food

• Wine and food-related traders

• Government and trade associations

• Local and overseas media

RULES & REGULATIONS :For wine merchants :

• Visitors must be at least 18 years of age to consume wine

• A system of payment by tokens will be employed on the basis of bottle price and variety

• Wine exhibitors will be prohibited from accepting cash for tasting by glass

• Reimbursement of tokens to exhibitors will be available after the event

For food merchants :

• Visitors may purchase food and non-alcoholic beverages with cash or by other payment methods accepted by the vendors

• All operational requirements and conditions must comply with the terms of the Temporary Food Factory License from FEHD

• No raw food will be allowed

• Only the electric heating of pre-cooked food will be permitted

CO-ORGANISER : Bordeaux International Wine and Dine Festival Organization

EVENT WEBSITE : http://www.discoverhongkong.com/wineanddine

30

4 pm to 7 pmOpening Ceremony,

Guest Preview

7:30 pm to 11:30 pmOpen to the Public

Oct, Thurs

27

12 nn to 11:30 pmOpen to the Public

Oct, Fri

28

12 nn to 11:30 pmOpen to the Public

Oct, Sat

29

12 nn to 10:00 pmOpen to the Public

Oct, Sun

30

Application Process

Product AssessmentProduct list and company profile should be submitted online to the HKTB for assessment in order to enhance

product quality and combinations. Applications will be assessed based on quality, price, uniqueness and appeal.

The selection panel will consist of professionals from related trades and representatives of the HKTB. The

applicants will be notified in August with regard to whether or not their applications have been successful.

Booth Selection PrioritiesThe priorities for booth selection will be based on: 1) exhibiting zone; 2) rental cost of booth(s);

3) date and time on which the HKTB received the Application Form.

Media AwarenessFeel free to let us know more about your products and profession.

We need your support on generating more wine and

dine stories and exciting news and features.

MAY JUN JUL AUG SEP OCT

Media Function & Launch of Exhibitor Promotional Web PageEarly Oct

Move-in BriefingEarly Oct

EVENT DAY27 to 30 Oct

Booth Application Opens 9 May

Deadline forBooth Applications10 Jul

Product Screening Jul

Booth Selection MeetingEarly Sept

Applications for Temporary Food Factory License& InsuranceMid Sept

Deadline for Early Bird Discount1 Jun

Submit ProductInformation OnlineJun - Jul

Booth Confirmation& PaymentAug

Booth layouts and furniture shown are subject to change. The final booth specifications will be published in the Booth Vendor Manual that is to be distributed to confirmed

exhibitors in August.

All the above information is updated as of April 2016, but is subject to change without prior notice. The HKTB disclaims any liability regarding the quality or fitness for

purpose of third-party products or services, or for any errors or omissions.

© Copyright Hong Kong Tourism Board 2016

Participation Options

• Outdoor area with individual tents for both wine and

food merchants

• Includes one 500W electrical outlet that will operate

during the period for which the festival is open

• An additional charge of 10% will be added for each

corner booth (2 sides open)

4000mm

3000

mm

3000mm

1000

mm

500W Socket

IceBucket

Reception Table withLockable Cabinet

Storage Room w/ Lockable Folding Door

Rubbish Bin

1000mm 1000mm 1000mm 1000mm

Classic Booth4mW x 3mD

• The Grand Tasting Pavilion will be a golden

opportunity to showcase rare and fine wines from

HK$900 per bottle or above. Premium food which

does not require on-site cooking is also welcome

• Includes one 500W electrical outlet during festival

opening hours, and one wine chiller with 24 hours of

electricity

• The HKTB will invite quality wine stores for

participation

Grand Tasting Pavilion Booth3mW x 2mD

500W Socket

2500mm

2000

mm

1000

mm

350m

m

Wine Rack WineCellar

Lockable Cabinet Lockable Cabinet

RubbishBin

24hrs 2000W Socket

IceBucket

HK$40,656

HK$36,080

Early Bird Deadline : 1 June, 2016Application Deadline : 10 July, 2016Please return to : Ms. Holly Yip at holly.yip@hktb.com

Ms Holly YipExecutive, Event Management, HKTBTel : +852 2807 6246 Email : holly.yip@hktb.com

Event ManagerBaobab Tree EventTel : +852 3520 3616Email : hkwdf@baobab-tree-event.com

Booth Rental Enquiries :

Applications shall be subject to assessment by the selection panel. The decisions of the selection panel shall be final. Zone allocations will be ultimately categorised at

the discretion of the Organiser.

Authorised signature with company chop

Date :

Company Name :

Website :

Contact Person : Mr / Ms Title :

Telephone : Mobile :

Email :

We are an overseas merchant with business registration outside Hong Kong.

PARTICIPATION OPTION

Classic Wine Booth x (no.) Preferred zone :

Country pavilion (With over 80% of the wines from one country. Please specify : )

Wine experts zone (With an in-house sommelier or certified expert, or with good history)

Cheering zone (Champaign, party and dessert wines, sparkling wine)

Discovery zone (New wine product, gimmicky) Whisky

Craft beer Cocktail

General wine area

Classic Food Booth x (no.) Preferred zone :

Hotel, award winning restaurant, famous chef Cheese & cold cut

BBQ / spicy / exotic food Confectioneries / sweet / chocolate

Coffee General food area

Grand Tasting Pavilion Booth for Wine x (no.)

Grand Tasting Pavilion Booth for Food x (no.) No cooking is allowed.

We would like to request for a corner booth

(10% surcharge will be applied).

Application Form

Ms Ivy FangAssistant Manager, Event Management, HKTBTel : +852 2807 6569 Email : ivy.fang@hktb.com