Scuola Secondaria di 1° gradoDon Minzoni

Progetto Comenius“Reclamo Pro Europa Cogitans”

school year 2008/2009

Questionnaire:“The mental hygiene effects of

ADVERTISING”

from Budapesti Egyetemi Katolikus Gimanàzium

Budapest,Ungheria

The questionnaire “The mental hygene effects of ADVERTISING”, is made up of a set of

10 questions, about the effect of advertising on teenagers.

130 students from the third classes answered the questions

1. The main objective of an advertisement is

a. Money generation 89

b. Information28

c. Make life easier1

d. Entertaining12

The first question is about the main objective of an advertisement

• 89 students (68,5%) think that the main objective of an advertisement is connected to money;

• 28 students (21,5%) think that spots inform people.

• Only one student thinks that ( 1 % ) AD makes life easier

• While 12 students ( 9% ) say that Ad is a mean of entertaintmemt

2. Does a cereal Ad train you a healthier lifestyle?

a. No, because it does advertise an exact company

32

b. Partially, because it names beneficial ingredients 81

c. No, because it uses scientific terms which you

may don't know 2

d. Yes 11

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Question n.2Does a cereal Ad train you a healthier

lifestyle? •32 students (25,5%) think that it advertises an exact company and cannnot train you a healthier lifestyle.

•81 students (62%) think that it names beneficial ingredients

•Only 2 students(1,5%) think that people don’t know scientific terms so they cannot understand the message

•11% of them say yes

3. How do sport advertisements effect you?

a. I like it because it makes me to do sport.37

b. They introduce only trendy sports as surf, rafting, snowboarding, etc.

28

c. They rather introduce sport brands. 40

d. . They are bad because they represent only muscular men. 25

Question n.3How do sport advertisements effect you?

• 37 students (28,5%) say that it let them do sport

•28 students (21,5%) say that they introduce only

trendy sports

•40 students (31%) think that they rather introduce sport brands

•25 students (19%) think that they are negative because they represent only muscular men . .

4. What is the problem with beauty advertisements?

a. They represent false ideals about women. 27

b. They don't show us the negative effect of products.

81

c. They tell us that only model-looking women can be beautiful.

13

d. They tell us that only „plastic” women are accepted.

9

Question n.4What is the problem with beauty

advertisements?

•27students (21%) say that they represent false ideals about women

•81 students (62%) say that they don't show us the negative effect of products.

•13 students (10%) think that only model-looking women can be beautiful.

•9 students (7%) think that only „plastic” women are accepted.

5.

What is missing from the advertisements for teenagers?

a. The importance of learning.45

b. Teenagers have to help their parents in

household works. 10

c. Knowledge is the value, not the possession of

high-tech products 41

d. Thinking about tomorrow. 34

Question n.5What is missing from the advertisements for teenagers?

•45 students (35%) say that AD doesn’t let us any learning.

•10 students (8%) say that teenagers’ help in household works is missing .

•41 students (31%) say Ad doesn’t valorize knowledge.

•34 students (26%) say that there is no future prospectives.

6. Can advertisement cause distress for teenagers?

A. Yes 39

B. No 13

C. In some ways

50

D. I don’t know 28

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Question n.6Can advertisement cause distress for teenagers?

•39 students (20%) think dicono”Yes”.

•13 students (10%) think “No”;

•50 students (38%) say that it depends on spot

•28 students (22%) don’t know the answer.

7. Have you ever learnt a useful thing from advertisement?

a. Rarely 69

b. Usually34

c. Never16

d. . I don't know11

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Question n.7Have you ever learnt a useful thing from

advertisement?

•69 students (53%) say: “Rarely”;

•34 students (26%) say “Usually”;

•16 students (12%) say “Never”;

• 11 students (9%) say “I don’t know”.

8. Are advertisements necessary in the 21st century?

a. Yes, because they inform us.52

b. No, because they are false.22

c. Only funny ones because they entertain.15

d. I don't know.41

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Question n.8

Are advertisements necessary in the 21st century?

•52 students (40%) say : “Yes,because the inform us”.

•22 students (17%) say “No,because they are false”.

•15 students (11,5%) say “Yes, but only the funny ones

•41 students (31,5%) say “I don’t know”.

9. Which type of advertisements inspire you?

a. Posters. 13

b. Advertisement in TV.50

c. The slogans of brands.29

d. Celeb's externals.

38

Question n.9Which type of advertisements inspire you?

•13 students (10%) say: “Posters”;

•50 students (38,5%) say: “Advertisement onTV”.

•29 students(22,5%) say: “The slogans of brands”.

38 students (29%) say: “Celeb's externals.

10. Do advertisements affect your everyday purchases?

a. A little bit.58

b. Especially.8

c. No.55

d. . I don't know.9

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Question n.10

Do advertisements affect your everyday purchases?

•58 students (45%) say : “A little”;

•8 students(6%) say : “Especially”;

•55 students(42%) say : “No”;

•9 students (7%) say : “I don’t know”.

School year 2008/2009School year 2008/2009

Made by

the students from

the third classes