DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

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TDI International:Passport To Affluent Decision Making Consumers



1. TDI company overview

2. DMRC Advertising – A Brief Insight

3. Benefits of advertising at DMRC

4. TDI’s experience in advertising across various categories

5. Available Media Options

CONTENTS



3

India’s Leading Outdoor Advertiser

1. Pioneer of airport advertising for 28 years, with the largest outdoor network

2. Single largest airport advertiser in India, with strong pan-India execution skills3. Exclusive rights to 9 airports, 22 metro stations, and a media services agency4. Largest outdoor inventory with 600,000 display sites and over 500 customers

Integrated Business Model Providing Wide Range of Outdoor Solutions

Airport

Advertising

Metro

Advertising

Media

Services

MAD

Services

■ Exclusive advertising rights for 9 airports across India

■ 5,500+ advertising sites spread across high visibility zones in airports

■ Exclusive advertising rights for 22 Delhi metro stations

■ 750 advertising sites spread across strategic locations at stations■ Specialized out of home media agency offering advertising solutions

■ Services include strategic planning, media buying and media execution

■ 40+ clients and 680 websites across mobile and Internet advertising

■ Strong international relationships with major ad-server networks

TDI Pioneer of Airport Advertising



4

West

BengalGujarat

Rajasthan

Delhi

Maharashtra

Kerala

Tamil

Nadu

We have created India’s Largest AdvertisingNetwork in the Fastest Growing Regions…

Ahmedabad

Traffic: 4.7 mn

Growth: 23%

Pune

Traffic:

3.3 mnGrowth: 17%

Goa

Traffic: 3.5 mn

Growth: 18%

Kolkata

Traffic: 10.3 mn

Growth: 7%

Chennai

Traffic: 12.9 mn

Growth: 7%

Delhi (Metro)

Traffic: 605.9 mn

Growth: 210%

Calicut

Traffic: 2.2 mn

Growth: 7%

Cochin

Traffic: 4.7 mn

Growth: 8%

Trivandrum

Traffic: 2.8 mn

Growth: 43%

Tirupati

Traffic: 0.2 mn

Growth: 38%

Source: Company presentation, AAI, DMRC; Note: T raffic refers to international & domestic passenger traffic for ’ 2012

1. Pioneered airport advertisingin India in 1986

2. First printed display in India foroutdoor developed

3. First tri-vision display in India

created4. First outdoor interactive kiosk

in India created

5. First audio-visual (digital)outdoor advertiser in India

6. First 360 degree tri-visiondisplays in India made

7. Started internet and mobileadvertising division in 2008 – the fastest growing industry

…By Pioneering the Industry andContinuously Innovating

Largest Advertising inventory developed








CONTENTS



Delhi Metro – Reaches various SEC categories (1/4)




70% of the metro users belong to the middle class category




18% of metro users come from Upper Middle class category



Close to 60% of commuters belong to salaried class




Delhi Metro Advertising – Reaches all the demographic segments(1/3)

Predominantly Male close to 76%



Females, working women, Children





Close to 85% of commuters come under 35 years of age, Of these 50% fall between 25 & 35 yrs ofage



Close to 80% of commuters comprises of Graduates and above and use metro everyday to commuteto their work place.

Delhi Metro Advertising – Creates top of mind recall by reinforcement








CONTENTS



Consumer Durables - Philips



Real Estate - Nirala



Auto Components - MRF



Electricals – Crompton Greaves



Govt Bodies – Public Notices



Healthcare - Fortis



Media & Entertainment – Zee TV



FMCG - HUL



ki ll h b d k



Banking – Allahabad Bank

T i G j T i



Tourism – Gujarat Tourism

A bil T



Automobile - Toyota



Lif t l G i



Lifestyle - Grasim

R t il Vij S l



Retail – Vijay Sales

IT H d HCL



IT Hardware - HCL

IT Software Microsoft



IT Software - Microsoft

ITES IBM



ITES - IBM








CONTENTS

Proposed Solution 1



Proposed Solution-1

Backlit Translite of 12’X6’ at Exit of the Platform

Proposed Solution 2



Proposed Solution-2

Backlit Translite of 38.3’X5.8’ at Entrance of the

Station

Proposed Solution-3



Proposed Solution-3

Backlit Translite of 5’X10’ at Entrance of the Platform

Proposed Solution-4



Proposed Solution-4

Backlit Translite of 16’X4’ at Entrance of the Platform

Proposed Solution-5



Proposed Solution-5

Backlit Translite of 10’X5’ at Concourse Area

Proposed Solution-6



Proposed Solution 6

Backlit Translite of 12’X4’ Above Ticket Counter

Proposed Solution-7



Proposed Solution 7

Backlit Translite of 10’X5’ On the Platform



Proposed Solution-9



Proposed Solution 9

Backlit Translite of 7’X11’ Near Token Channel

Proposed Solution-10



Proposed Solution 10

Backlit Translite of 8’X4’ Near Ticket Counter




Proposed Solution 11

Backlit Translite of 12’X6’ at Exit of the Station




oposed So ut o





p 3





p 4


DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

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