DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

Click here to load reader

  • date post

    04-Jun-2018
  • Category

    Documents

  • view

    217
  • download

    0

Embed Size (px)

Transcript of DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    1/50

    TDI International:Passport To Affluent Decision Making Consumers

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    2/50

    1. TDI company overview

    2. DMRC Advertising A Brief Insight

    3. Benefits of advertising at DMRC

    4. TDIs experience in advertising across various categories

    5. Available Media Options

    CONTENTS

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    3/50

    3

    Indias Leading Outdoor Advertiser

    1. Pioneer of airport advertising for 28 years, with the largest outdoor network

    2. Single largest airport advertiser in India, with strong pan-India execution skills3. Exclusive rights to 9 airports, 22 metro stations, and a media services agency4. Largest outdoor inventory with 600,000 display sites and over 500 customers

    Integrated Business Model Providing Wide Range of Outdoor Solutions

    Airport

    Advertising

    Metro

    Advertising

    Media

    Services

    MAD

    Services

    Exclusive advertising rights for 9 airports across India

    5,500+ advertising sites spread across high visibility zones in airports

    Exclusive advertising rights for 22 Delhi metro stations

    750 advertising sites spread across strategic locations at stations Specialized out of home media agency offering advertising solutions

    Services include strategic planning, media buying and media execution

    40+ clients and 680 websites across mobile and Internet advertising

    Strong international relationships with major ad-server networks

    TDI Pioneer of Airport Advertising

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    4/50

    4

    West

    BengalGujarat

    Rajasthan

    Delhi

    Maharashtra

    Kerala

    Tamil

    Nadu

    We have created Indias Largest AdvertisingNetwork in the Fastest Growing Regions

    Ahmedabad

    Traffic: 4.7 mn

    Growth:23%

    Pune

    Traffic:

    3.3 mnGrowth:17%

    Goa

    Traffic: 3.5 mn

    Growth:18%

    Kolkata

    Traffic: 10.3 mn

    Growth:7%

    Chennai

    Traffic: 12.9 mn

    Growth:7%

    Delhi (Metro)

    Traffic: 605.9 mn

    Growth:210%

    Calicut

    Traffic: 2.2 mn

    Growth:7%

    Cochin

    Traffic: 4.7 mn

    Growth:8%

    Trivandrum

    Traffic: 2.8 mn

    Growth:43%

    Tirupati

    Traffic: 0.2 mn

    Growth:38%

    Source: Company presentation, AAI, DMRC; Note: T raffic refers to international & domestic passenger traffic for 2012

    1. Pioneered airport advertisingin India in 1986

    2. First printed display in India foroutdoor developed

    3. First tri-vision display in India

    created4. First outdoor interactive kiosk

    in India created

    5. First audio-visual (digital)outdoor advertiser in India

    6. First 360 degree tri-visiondisplays in India made

    7. Started internet and mobileadvertising division in 2008the fastest growing industry

    By Pioneering the Industry andContinuously Innovating

    Largest Advertising inventory developed

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    5/50

    1. TDI company overview

    2. DMRC Advertising A Brief Insight

    3. Benefits of advertising at DMRC

    4. TDIs experience in advertising across various categories

    5. Available Media Options

    CONTENTS

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    6/50

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    7/50

    1. TDI company overview

    2. DMRC Advertising A Brief Insight

    3. Benefits of advertising at DMRC

    4. TDIs experience in advertising across various categories

    5. Available Media Options

    CONTENTS

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    8/50

    Delhi Metro Reaches various SEC categories (1/4)

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    9/50

    Delhi Metro Reaches various SEC categories (2/4)

    70% of the metro users belong to the middle class category

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    10/50

    Delhi Metro Reaches various SEC categories (3/4)

    18% of metro users come from Upper Middle class category

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    11/50

    Close to 60% of commuters belong to salaried class

    Delhi Metro Reaches various SEC categories (4/4)

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    12/50

    Delhi Metro Advertising Reaches all the demographic segments(1/3)

    Predominantly Male close to 76%

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    13/50

    Females, working women, Children

    Delhi Metro Advertising Reaches all the demographic segments(2/3)

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    14/50

    Delhi Metro Advertising Reaches all the demographic segments(3/3)

    Close to 85% of commuters come under 35 years of age, Of these 50% fall between 25 & 35 yrs ofage

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    15/50

    Close to 80% of commuters comprises of Graduates and above and use metro everyday to commuteto their work place.

    Delhi Metro Advertising Creates top of mind recall by reinforcement

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    16/50

    1. TDI company overview

    2. DMRC Advertising A Brief Insight

    3. Benefits of advertising at DMRC

    4. TDIs experience in advertising across various categories

    5. Available Media Options

    CONTENTS

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    17/50

    Consumer Durables - Philips

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    18/50

    Real Estate - Nirala

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    19/50

    Auto Components - MRF

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    20/50

    Electricals Crompton Greaves

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    21/50

    Govt Bodies Public Notices

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    22/50

    Healthcare - Fortis

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    23/50

    Media & Entertainment Zee TV

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    24/50

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    25/50

    FMCG - HUL

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    26/50

    ki ll h b d k

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    27/50

    Banking Allahabad Bank

    T i G j T i

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    28/50

    Tourism Gujarat Tourism

    A bil T

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    29/50

    Automobile - Toyota

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    30/50

    Lif t l G i

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    31/50

    Lifestyle - Grasim

    R t il Vij S l

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    32/50

    Retail Vijay Sales

    IT H d HCL

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    33/50

    IT Hardware - HCL

    IT Software Microsoft

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    34/50

    IT Software - Microsoft

    ITES IBM

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    35/50

    ITES - IBM

  • 8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

    36/50

    1. TDI company overview

    2. DMRC Advertising A Brief Insight

    3. Benefits of advertising at DMRC

    4. TDIs experience in advertising across various categories

    5. Available Media Options

    CONTENTS

    Proposed Solution 1

  • 8/13/2019 DMRC,DMRC