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TDI International:Passport To Affluent Decision Making Consumers

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1. TDI company overview

2. DMRC Advertising A Brief Insight

3. Benefits of advertising at DMRC

4. TDIs experience in advertising across various categories

5. Available Media Options

CONTENTS

8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

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3

Indias Leading Outdoor Advertiser

1. Pioneer of airport advertising for 28 years, with the largest outdoor network

2. Single largest airport advertiser in India, with strong pan-India execution skills3. Exclusive rights to 9 airports, 22 metro stations, and a media services agency4. Largest outdoor inventory with 600,000 display sites and over 500 customers

Integrated Business Model Providing Wide Range of Outdoor Solutions

Airport

Advertising

Metro

Advertising

Media

Services

MAD

Services

Exclusive advertising rights for 9 airports across India

5,500+ advertising sites spread across high visibility zones in airports

Exclusive advertising rights for 22 Delhi metro stations

750 advertising sites spread across strategic locations at stations Specialized out of home media agency offering advertising solutions

Services include strategic planning, media buying and media execution

40+ clients and 680 websites across mobile and Internet advertising

Strong international relationships with major ad-server networks

TDI Pioneer of Airport Advertising

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4

West

BengalGujarat

Rajasthan

Delhi

Maharashtra

Kerala

Tamil

Nadu

We have created Indias Largest AdvertisingNetwork in the Fastest Growing Regions

Ahmedabad

Traffic: 4.7 mn

Growth:23%

Pune

Traffic:

3.3 mnGrowth:17%

Goa

Traffic: 3.5 mn

Growth:18%

Kolkata

Traffic: 10.3 mn

Growth:7%

Chennai

Traffic: 12.9 mn

Growth:7%

Delhi (Metro)

Traffic: 605.9 mn

Growth:210%

Calicut

Traffic: 2.2 mn

Growth:7%

Cochin

Traffic: 4.7 mn

Growth:8%

Trivandrum

Traffic: 2.8 mn

Growth:43%

Tirupati

Traffic: 0.2 mn

Growth:38%

Source: Company presentation, AAI, DMRC; Note: T raffic refers to international & domestic passenger traffic for 2012

1. Pioneered airport advertisingin India in 1986

2. First printed display in India foroutdoor developed

3. First tri-vision display in India

created4. First outdoor interactive kiosk

in India created

5. First audio-visual (digital)outdoor advertiser in India

6. First 360 degree tri-visiondisplays in India made

7. Started internet and mobileadvertising division in 2008the fastest growing industry

By Pioneering the Industry andContinuously Innovating

Largest Advertising inventory developed

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1. TDI company overview

2. DMRC Advertising A Brief Insight

3. Benefits of advertising at DMRC

4. TDIs experience in advertising across various categories

5. Available Media Options

CONTENTS

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8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

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1. TDI company overview

2. DMRC Advertising A Brief Insight

3. Benefits of advertising at DMRC

4. TDIs experience in advertising across various categories

5. Available Media Options

CONTENTS

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Delhi Metro Reaches various SEC categories (1/4)

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Delhi Metro Reaches various SEC categories (2/4)

70% of the metro users belong to the middle class category

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Delhi Metro Reaches various SEC categories (3/4)

18% of metro users come from Upper Middle class category

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Close to 60% of commuters belong to salaried class

Delhi Metro Reaches various SEC categories (4/4)

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Delhi Metro Advertising Reaches all the demographic segments(1/3)

Predominantly Male close to 76%

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Females, working women, Children

Delhi Metro Advertising Reaches all the demographic segments(2/3)

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Delhi Metro Advertising Reaches all the demographic segments(3/3)

Close to 85% of commuters come under 35 years of age, Of these 50% fall between 25 & 35 yrs ofage

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Close to 80% of commuters comprises of Graduates and above and use metro everyday to commuteto their work place.

Delhi Metro Advertising Creates top of mind recall by reinforcement

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1. TDI company overview

2. DMRC Advertising A Brief Insight

3. Benefits of advertising at DMRC

4. TDIs experience in advertising across various categories

5. Available Media Options

CONTENTS

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Consumer Durables - Philips

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Real Estate - Nirala

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Auto Components - MRF

8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

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Electricals Crompton Greaves

8/13/2019 DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

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Govt Bodies Public Notices

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Healthcare - Fortis

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23/50

Media & Entertainment Zee TV

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FMCG - HUL

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ki ll h b d k

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Banking Allahabad Bank

T i G j T i

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Tourism Gujarat Tourism

A bil T

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Automobile - Toyota

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Lif t l G i

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Lifestyle - Grasim

R t il Vij S l

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Retail Vijay Sales

IT H d HCL

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IT Hardware - HCL

IT Software Microsoft

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IT Software - Microsoft

ITES IBM

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ITES - IBM

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1. TDI company overview

2. DMRC Advertising A Brief Insight

3. Benefits of advertising at DMRC

4. TDIs experience in advertising across various categories

5. Available Media Options

CONTENTS

Proposed Solution 1

8/13/2019 DMRC,DMRC