The new role for B2B PR - Five Minute Pitch
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Five minute pitch Paul Maher Positive Marketing
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How can the skills which helped sell B2B products and services be reassigned in the new world of the Real Time and Social Web? Find out here, with a former Communications Head for VMware, HP and others.
Transcript of The new role for B2B PR - Five Minute Pitch
Five minute pitchPaul Maher
Positive Marketing
Once it was Oh so easy...
Information DemocracyConsumer Technology Search Optimization
The Press Pack
The Lunch The Vanity HQ
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1. Target hard-to-find buyers
2. ‘Free advertising’
3. Explain what complex products do
Three disruptive changes
Information DemocracyConsumer Technology Search Optimization
Information Democracy
Consumer Technology
Search Optimization
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Infinite information always available
Technology is every day
Information is everywhere
Huge UpsideNOW YOU CAN..
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Prospect in more places
Discuss (demo) products any time
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Advertising still exists
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This is not free – or strategic
Information DemocracyConsumer Technology Search Optimization
Organic Search
Pay Per Click Pay Per Lead
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Clicks are not Leads
Search is not Brand BuildingLeads are not Prospects
But what about
‘Free advertising’?
Today there is a ‘River of News’
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Source: Google CTechTarget How IT buyers Search Online)the Purchase
Process, 2009
SOMEONE NEEDS TO START THE CONVERSATION
Discussions. Not Ad breaks
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Positive values
Information DemocracyConsumer Technology Search Optimization
Experienced Engaging Effective
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We can start tomorrow. Can you?
