The New IR Smartt Website

Motivation

IRSmartt.com Version #1 focused on a minimalistic design aimed at a corporate audience.

Our marketing strategy has evolved to include a major focus on content creation and blogging.

The original site design was “soft-launch” orientated and didn’t plan for this explosion of content.

Our graphic design team was itching for a new project to take on using Twitter Bootstrap

IRSmartt.com Version #1

Home Page

Location-based branding. With shots of the the Colorado River just to the north of the city of Austin.

More focus on sectional links. With featured images pointing to services and company information.

‘Who We Are’ now more prominent, including an explanation of our mission and values front and center.

Retained focus on industry news and How-To articles written by our Social Media team.

E.g. Home Page

Our Services

The Our Services pages have been simplified with a more prominent 2nd navigation.

We’ve focused on branding services visually to create recognition throughout the site and Social Media.

Services have been slimmed down. We now focus on 4 core services, the rest have been let go.

No more ‘Industries’, at least not right now. When 2.1 comes out in October, we’ll add a combined ‘Case Studies’ and ‘Industries’ section.

E.g. Our Services

Online Branding

Our Online Branding service is now focused on the following areas:

Social Media Channels

Executive Profiles

Websites

Investor Centers

Business Intelligence

Our Business Intelligence service is now focused on the following areas:

Competition Monitoring

Campaign Reporting

Real-Time Social Alerts

Social Engagement

Within our re-branded Social Engagement service, we’re showing public companies how to:

Monitor Social Media

Identify Influencers

Become thought Leaders

Content Strategy

Our re-branded Content Strategy service assists public companies with:

Effective Multimedia Use

Lead Capture Opportunities

Improved SEO on PR

Digital Media Packages

About Us

IR Smartt has been developed as a niche business that we believe has an absolutely premium product.

Our company and our people will be the main drivers of this philosophy.

We seek to provide clarity and enact positive change through close collaboration with our clients.

The About Us section of our new website attempts to communicate our values and professionalism.

E.g. About Us

Company

As well as devising strategy, we play a hands-on role in making it work side-by-side with our client.

Our job isn’t simply to present an idea, but to see it through to implementation and become an integral partner in the process.

People

The people who have come together to form IR Smartt share much more than industry knowledge.

We champion tangible value which sets us apart in the Investor Relations industry.

Our commitment to transparency defines how we how we work together.

News

We’ve enhanced our News section to handle all of the existing and future content that we have.

Sharing functions exist for Facebook, Google+ and Twitter.

The Disqus commenting system has been installed.

Custom post types have been created for Videos and Slideshows, and auto-format themselves for your device.

‘Popular Series’ have been categorized to give faster access to the most relevant information.

E.g. News

Contact Us

Really cool Google Maps API integration in the header of this page. (Ask us about it!)

Simplified inquiry contact form.

More focus on Social Media (hey, we’re a Social Media company after all).

Contact information and newsletter signup can also be seen throughout the website.

E.g. Contact Us

Useful Footer

Version #1 was incredibly simple, consisting of only a few text links to primary pages.

Version #2 has more of a focus on Social Media, links to recent news on the blog, and email newsletter subscription form and text links to our main services pages.

You can find our Privacy Policy here if for any reason you need to see what we do with your browsing information.

E.g. Useful Footer

Other New Functions

Responsive Design

Version #2 to be completely responsive ensuring compatibility on any device or screen size. Whether you're checking us out on a tablet or mobile device, you'll never need to scroll.

Built with Twitter Bootstrap

We've utilized the Twitter Bootstrap framework to limit development time and deliver rapid prototyping. This will be incorporated into future investor center projects as well.

Future Releases

Client Logins

In the next few months, we'll be releasing IRSmartt.com Version 2.1 which will include a closed environment with profile and media storage for all of our Social Media clients.

Live Reporting

We're working on a series of reporting plugins for our clients that will provide real-time information on their Social Media and website activity. The aim? To prove the ROI of Social Media for any public company.

More Info?

To read the full blog visit: irsmartt.com/new-website

Or for more information about IR Smartt and our Social Media strategies for the Investor Relations industry, please contact us on:

Website: irsmartt.com/contact

Email: get@irsmartt.com