The Multilingual Web – Where Are We? Next Generation Localisation Josef van Genabith, CNGL & NCLT,...
-
Upload
christian-wilson -
Category
Documents
-
view
225 -
download
4
description
Transcript of The Multilingual Web – Where Are We? Next Generation Localisation Josef van Genabith, CNGL & NCLT,...
![Page 1: The Multilingual Web – Where Are We? Next Generation Localisation Josef van Genabith, CNGL & NCLT, DCU.](https://reader036.fdocuments.net/reader036/viewer/2022081521/5a4d1ae17f8b9ab059977831/html5/thumbnails/1.jpg)
The Multilingual Web – Where Are We?Next Generation Localisation
Josef van Genabith, CNGL & NCLT, DCU
![Page 2: The Multilingual Web – Where Are We? Next Generation Localisation Josef van Genabith, CNGL & NCLT, DCU.](https://reader036.fdocuments.net/reader036/viewer/2022081521/5a4d1ae17f8b9ab059977831/html5/thumbnails/2.jpg)
Next Generation Localisation
The Centre for Next Generation LocalisationWhat is Localisation?Mega-Trends in Localisation/WebWhere are we today?A Framework for Next Generation Localisation
![Page 3: The Multilingual Web – Where Are We? Next Generation Localisation Josef van Genabith, CNGL & NCLT, DCU.](https://reader036.fdocuments.net/reader036/viewer/2022081521/5a4d1ae17f8b9ab059977831/html5/thumbnails/3.jpg)
The Centre for Next Generation Localisation
![Page 4: The Multilingual Web – Where Are We? Next Generation Localisation Josef van Genabith, CNGL & NCLT, DCU.](https://reader036.fdocuments.net/reader036/viewer/2022081521/5a4d1ae17f8b9ab059977831/html5/thumbnails/4.jpg)
What is Localisation?
industrial process of adapting digital content to culture, locale and linguistic environment
at high quality, speed, volume and low cost
key enabling, value adding, multiplier component of global manufacturing, services, software and content distribution industry
drives products into global markets social, cultural and political dimension: digital divide
![Page 5: The Multilingual Web – Where Are We? Next Generation Localisation Josef van Genabith, CNGL & NCLT, DCU.](https://reader036.fdocuments.net/reader036/viewer/2022081521/5a4d1ae17f8b9ab059977831/html5/thumbnails/5.jpg)
Global Mega-Trends in Localisation
Volume: corporate web content > user-generated content > social media.
Access: desktop web > mobile web (in less than 5 years).
Personalisation: context > task > user.
![Page 6: The Multilingual Web – Where Are We? Next Generation Localisation Josef van Genabith, CNGL & NCLT, DCU.](https://reader036.fdocuments.net/reader036/viewer/2022081521/5a4d1ae17f8b9ab059977831/html5/thumbnails/6.jpg)
The Localisation Cube: Challenges
Personalisation
Volume
Access
![Page 7: The Multilingual Web – Where Are We? Next Generation Localisation Josef van Genabith, CNGL & NCLT, DCU.](https://reader036.fdocuments.net/reader036/viewer/2022081521/5a4d1ae17f8b9ab059977831/html5/thumbnails/7.jpg)
Where we are: Traditional Enterprise Localisation
Volume
Access
Personalisation
![Page 8: The Multilingual Web – Where Are We? Next Generation Localisation Josef van Genabith, CNGL & NCLT, DCU.](https://reader036.fdocuments.net/reader036/viewer/2022081521/5a4d1ae17f8b9ab059977831/html5/thumbnails/8.jpg)
Next Generation Localisation
Personalisation
Volume
Access
![Page 9: The Multilingual Web – Where Are We? Next Generation Localisation Josef van Genabith, CNGL & NCLT, DCU.](https://reader036.fdocuments.net/reader036/viewer/2022081521/5a4d1ae17f8b9ab059977831/html5/thumbnails/9.jpg)
Next Generation Localisation
Personalisation
Volume
Access
Vision: to enable people to interactwith content, products and services in theirown language, culture, and according totheir own personal needs
Mission: technology that allows us to address each point in space at configurable speed and quality
![Page 10: The Multilingual Web – Where Are We? Next Generation Localisation Josef van Genabith, CNGL & NCLT, DCU.](https://reader036.fdocuments.net/reader036/viewer/2022081521/5a4d1ae17f8b9ab059977831/html5/thumbnails/10.jpg)
Volume: User (Customer) Generated Content
Source: Greg Oxton
![Page 11: The Multilingual Web – Where Are We? Next Generation Localisation Josef van Genabith, CNGL & NCLT, DCU.](https://reader036.fdocuments.net/reader036/viewer/2022081521/5a4d1ae17f8b9ab059977831/html5/thumbnails/11.jpg)
Volume: Growth in Customer Self-Service Content
According to the Consortium for Service Innovation:
For every 10,000 calls to Customer Service,
An additional 100,000 customers self-serve on corporate web site.
PLUS an additional 300,000 customers self-serve within external customer forums.
…Only 2.4% of customer queries come to support centre.
![Page 12: The Multilingual Web – Where Are We? Next Generation Localisation Josef van Genabith, CNGL & NCLT, DCU.](https://reader036.fdocuments.net/reader036/viewer/2022081521/5a4d1ae17f8b9ab059977831/html5/thumbnails/12.jpg)
Implications of Growth in User Content
Customer Experience, Customer Loyalty are now the key differentiators, not “just” products, features.
How do you ensure consistent customer experience globally, and within external communities and with external content?
![Page 13: The Multilingual Web – Where Are We? Next Generation Localisation Josef van Genabith, CNGL & NCLT, DCU.](https://reader036.fdocuments.net/reader036/viewer/2022081521/5a4d1ae17f8b9ab059977831/html5/thumbnails/13.jpg)
A vision of Next Generation Localisation
Supporting the Global Customer
PromotingMultilingual Society
![Page 14: The Multilingual Web – Where Are We? Next Generation Localisation Josef van Genabith, CNGL & NCLT, DCU.](https://reader036.fdocuments.net/reader036/viewer/2022081521/5a4d1ae17f8b9ab059977831/html5/thumbnails/14.jpg)
Trends: Volume, Access, Personalisation
![Page 15: The Multilingual Web – Where Are We? Next Generation Localisation Josef van Genabith, CNGL & NCLT, DCU.](https://reader036.fdocuments.net/reader036/viewer/2022081521/5a4d1ae17f8b9ab059977831/html5/thumbnails/15.jpg)
Next Generation Localisation
Volume
Access
Personalisation
Bulk Localisation
Workflow Demos
Personalised Multilingual Customer
Care Demos
Personalised Multilingual
Social Network Demos
![Page 16: The Multilingual Web – Where Are We? Next Generation Localisation Josef van Genabith, CNGL & NCLT, DCU.](https://reader036.fdocuments.net/reader036/viewer/2022081521/5a4d1ae17f8b9ab059977831/html5/thumbnails/16.jpg)
System Service
Architecture
A Cohesive Storyline
Bulk Localisation
Workflow
Personalised Multilingual Customer
Care
Personalised Multilingual
Social Networking
Next Generation Localisation Factory
![Page 17: The Multilingual Web – Where Are We? Next Generation Localisation Josef van Genabith, CNGL & NCLT, DCU.](https://reader036.fdocuments.net/reader036/viewer/2022081521/5a4d1ae17f8b9ab059977831/html5/thumbnails/17.jpg)
A Holistic View:
ContentGeneration
ContentTransformation
ContentDelivery
Design for Internationalisation StandardsMeta-dataTraining data
AutomationInteroperabilityIntegration with Human translationand evaluation
Personalisation Delivery platform
![Page 18: The Multilingual Web – Where Are We? Next Generation Localisation Josef van Genabith, CNGL & NCLT, DCU.](https://reader036.fdocuments.net/reader036/viewer/2022081521/5a4d1ae17f8b9ab059977831/html5/thumbnails/18.jpg)
A Model Architecture to Manage Complexity
D1
D2
D3
SS1
SS2
SS3
SS4
SS5
SS6
SS7
SS8
SS9
•Components framework•Data/software•Reusable•Standards•Plug&play•Flexible adaptive workflows connecting components•One the fly ..
![Page 19: The Multilingual Web – Where Are We? Next Generation Localisation Josef van Genabith, CNGL & NCLT, DCU.](https://reader036.fdocuments.net/reader036/viewer/2022081521/5a4d1ae17f8b9ab059977831/html5/thumbnails/19.jpg)
Next Generation Localisation
A BIG pictureMuch too big for one playerNeeds massive concerted effortNOT JUST engineeringMUCH BASIC research !!!
Only for the big players?NOComponents architecture + flexible workflows = strong support for SMEs etc.
![Page 20: The Multilingual Web – Where Are We? Next Generation Localisation Josef van Genabith, CNGL & NCLT, DCU.](https://reader036.fdocuments.net/reader036/viewer/2022081521/5a4d1ae17f8b9ab059977831/html5/thumbnails/20.jpg)
Next Generation Localisation
Thank you! Questions?