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![Page 1: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/1.jpg)
The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008
Prof. Josef van Genabith
![Page 2: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/2.jpg)
What is Localisation?
industrial process of adapting digital content to culture, locale and linguistic environment
![Page 3: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/3.jpg)
What is Localisation?
industrial process of adapting digital content to culture, locale and linguistic environment
at high quality, speed, volume and low cost
![Page 4: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/4.jpg)
What is Localisation?
industrial process of adapting digital content to culture, locale and linguistic environment
at high quality, speed, volume and low cost
key enabling, value adding, multiplier component of global software and content distribution industry
![Page 5: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/5.jpg)
What is Localisation?
industrial process of adapting digital content to culture, locale and linguistic environment
at high quality, speed, volume and low cost (!!!)
key enabling, value adding, multiplier component of global software and content distribution industry
![Page 6: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/6.jpg)
What is Localisation?
Localisation costs money
Consequently localisation decisions driven by market
Impacts on selection of
Languages
Content
![Page 7: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/7.jpg)
What is Localisation?
Localisation costs money
Consequently localisation decisions driven by market
Impacts on selection of
Languages
Content
![Page 8: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/8.jpg)
Three Challenges
Volume:
rapidly increasing amount of digital content to be localised into more languages
Access:
print/paper, full screen/keyboard vs. mobile devices, hands-busy, eyes-busy, access on the go
off-line vs. instant/real-time
Personalisation:
coarse-grained “locale” vs. individualised information
![Page 9: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/9.jpg)
Three Challenges
Volume:
rapidly increasing amount of digital content to be localised into more languages
Access:
print/paper, full screen/keyboard vs. mobile devices, hands-busy, eyes-busy, access on the go
off-line vs. instant/real-time
Personalisation:
coarse-grained “locale” vs. individualised information
![Page 10: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/10.jpg)
The Localisation Cube
Personalisation
Volume
Access
![Page 11: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/11.jpg)
“Traditional” Enterprise Localisation
Volume
Access
Personalisation
![Page 12: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/12.jpg)
Vision: Next Generation Localisation
Personalisation
Volume
Access
![Page 13: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/13.jpg)
Vision: Next Generation Localisation
Personalisation
Volume
Access
![Page 14: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/14.jpg)
Achieving the Vision
Volume Translation Language Technology MT
Access Modalities Language Technology Speech
Personalisation Content Digital Content Mngmnt AH,IR/IE
Integration Workflow Localisation Research
Integration Demonstrators System Framework Research
![Page 15: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/15.jpg)
Achieving the Vision
Volume Translation Language Technology MT
Access Modalities Language Technology Speech
Personalisation Content Digital Content Mngmnt AH,IR/IE
Integration Workflow Localisation Research
Integration Demonstrators System Framework Research
![Page 16: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/16.jpg)
Achieving the Vision
Volume Translation Language Technology MT
Access Modalities Language Technology Speech
Personalisation Content Digital Content Mngmnt AH,IR/IE
Integration Workflow Localisation Research
Integration Demonstrators System Framework Research
![Page 17: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/17.jpg)
Achieving the Vision
Volume Translation Language Technology MT
Access Modalities Language Technology Speech
Personalisation Content Digital Content Mngmnt AH,IR/IE
Integration Workflow Localisation Research
Integration Demonstrators System Framework Research
![Page 18: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/18.jpg)
Achieving the Vision
Volume Translation Language Technology MT
Access Modalities Language Technology Speech
Personalisation Content Digital Content Mngmnt AH,IR/IE
Integration Workflow Localisation Research
Integration Demonstrators System Framework Research
![Page 19: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/19.jpg)
Achieving the Vision
Volume Translation Language Technology MT
Access Modalities Language Technology Speech
Personalisation Content Digital Content Mngmnt AH,IR/IE
Integration Workflow Localisation Research
Integration Demonstrators System Framework Research
![Page 20: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/20.jpg)
Achieving the Vision
Volume Translation Language Technology MT
Access Modalities Language Technology Speech
Personalisation Content Digital Content Mngmnt AH,IR/IE
Integration Workflow Localisation Research
Integration Demonstrators System Framework Research
![Page 21: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/21.jpg)
Achieving the Vision
Volume Translation Language Technology MT
Access Modalities Language Technology Speech
Personalisation Content Digital Content Mngmnt AH,IR/IE
Integration Workflow Localisation Research
Integration Demonstrators System Framework Research
![Page 22: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/22.jpg)
Structure of the Project
NextGenerationLocalisation
SystemsFramework
En
terp
rise
Loca
lisa
tion
Pe
rso
na
lised
Lo
calis
atio
n
Unified Model
DigitalContentManagement
IntegratedLanguageTechnologies
![Page 23: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/23.jpg)
Use Scenarios/Demonstrators
Pers
Vol
AccPersonalised Multilingual Social Networking
PersonalisedProduction Contentfor InformalLearning
Bulk Localisation
![Page 24: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/24.jpg)
Use Scenarios/Demonstrators
Pers
Vol
AccPersonalised Multilingual Social Networking
PersonalisedProduction Contentfor InformalLearning
Bulk Localisation
Bulk Localisation:
E.g. Software
• Large volume• Corporate content• Predictable content• Off-line• Human pre- and post- editing• Low personalisation• Full screen and text based access
• Crowd sourcing
![Page 25: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/25.jpg)
Use Scenarios/Demonstrators
Pers
Vol
AccPersonalised Multilingual Social Networking
PersonalisedProduction Contentfor InformalLearning
Bulk Localisation
Personalised ProductionContent:
E.g. Customer Support
• Medium volume• Corporate content• Perishable content (Web)• On-line, real-time• No human pre- and post- editing• Medium personalisation• Mixed modality access: Speech, screen, text
• Crowd sourcing
![Page 26: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/26.jpg)
Use Scenarios/Demonstrators
Pers
Vol
AccPersonalised Multilingual Social Networking
PersonalisedProduction Contentfor InformalLearning
Bulk Localisation
Personalised Multi-LingualSocial Networking:
E.g. Bebo (Irl.), Mixi (Japan)
• Low volume• Personal content• Perishable content (Web)• On-line, real time• No human pre- and post- editing• High personalisation• Mixed modality access: Speech, screen, text
• Crowd sourcing
![Page 27: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/27.jpg)
The Centre for Next Generation Localisation
![Page 28: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/28.jpg)
The Centre for Next Generation Localisation
Industry-Academia Partnership
Funded by the Science Foundation Ireland (SFI) and the Industry Partners
CSET Programme: Centre for Science, Engineering and Technology
2007-2012
33M euro
100 people (mostly research staff: PhD students and PostDocs)
http://www.cngl.ie/
![Page 29: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/29.jpg)
Questions?
![Page 30: The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649ca15503460f9495f7ce/html5/thumbnails/30.jpg)
6. AOB