The language of advertising

ALBORNOZ ALEXIA IBAÑEZ DANIELA

introduction Advertising are parts of our

everyday life. Sometimes we does not realize about what it really means or its message behind so in this work, we will try to analyze the hidden messages of advertisements and their main purposes in this case from 7up. And also we will try to compare the differences between old and new.

7up old advertisement

stereotype

slogan

image

Old advertisement 7up• Advertiser: 7up• Product: Soft drink• Target audience: Families (mothers with young

children)• Slogan : Nothing does it like 7up !• Function: Persuade and provide info• Selling technique: Audience-based approach;

product-based aprroach.

• Mode: written-magazines• Manner: informal and personal• Stereotype: angelic white baby• Logo: just in the bottle• Layout : balance between image and text

Copy

rhythm

Let’s introduce Fresh up Freddie

Colloquial expressions

• Tense: simple present• Sentence structure: short sentences avoiding

alienation of the reader• Lexical and syntactic patterning: repetition

(young, milk, drink, 7up)

7up new advertisement

Fido Dido

Logoproduct

New advertisement• Advertiser: 7up• Product: Soft drink• Target audience: Young people• Function: Persuade• Selling technique: Product-base approach• Slogan: No• Stereotype: Maybe white people• Mode: Written • Layout: image is more predominant than the copy

copy

• Mood: declarative• Tense : simple present• Sentence structure: adjective phrase• Tone: Personal

conclusion• To conclude , sometimes in our daily life we are

too much busy to be aware of certain things. But as we see in this subject if we take a little time to analice for example just an advertising, a movie a poem or whatever we can discover certain hidden messages and honestly it is really interesting .

• We hope you like our presentation. !!!!