Unit 5 Inside Advertising

Using language Unit 5 Inside Advertising

Using language

superstar clothing stores

run out singing

wide and narrow save money

uncomfortable dial the operator

latest fashion litres of water

Listen to the tape.

Tick the words and expressions.

2. What was each advertisement

promoting?

Advertisement 1:

Superstar shoes and boots

Advertisement 2:

The importance of saving water

Advertisement 3:

Star FM radio station

3. Listen again and write its number

beside the correct answer.

1) What is the purpose of the

advertisement?

A. To inform people about something

new.

B. To sell something.

Ad 3

Ad 1

C. To persuade people to do something.

D. To tell people where to get more

information.

Ad 1-3

Ad 2-3

2) Which people are the main target?

A. Young women.

B. Mature men and women.

C. Families.

Ad 1

Ad 2-3

Ad 2

3) What is the advertisement

appealing to ?

A. A desire to do the right thing.

B. A desire to be comfortable.

C. An interest in classical music.

D. A wish to be in fashion.

Ad 2

Ad 1

Ad 3

Ad 1

Advert 1 Advert 2 Advert 3Listen and write down any facts.

Save water: turning off the tap while brushing teeth saves water; having short showers saves water, our dams are getting low, there is a website with more information about saving water

Star FM: a new radio station, can be found at 104.5 waveband

Superstar Shoes and boots: all sizes, available at shoe stores

A: Cool shoes!

B: Thanks. They’re Superstar.

A: Expensive?

B: Not at all. Superstars have great

styles at reasonable prices.

A: But I have big feet.

Ad 1

B: No problem. Superstars come in

all sizes. Long and short, wide

and narrow.

A: Where do you get them?

B: All good shoe stores.

A: Great.

B: Want to dance?

A: Again? Aren’t your feet sore?

B: No way, not when I’m wearing

Superstars!

C: Superstar shoes and boots, latest

fashions, all sizes, comfortable.

Available at all good shoe stores.

A: Dad, turn the tap off while you’re

brushing.

B: What for?

A: It saves water.

B: That won’t save much water.

Ad 2

A: But if everyone in the whole city

turns off the tap while they’re

brushing their teeth, think how

much water that would save. And

if you stop singing in the shower,

you won’t be in there so long and

we’ll save litres of water.

C: Sam’s right you know. The water

in our dams is getting low. We

could run out, you know. Besides,

your singing’s terrible!

B: OK, OK, you’re right. We do need

to save water. What other clever

ways can you tell me about, Sam?

A: I’ll show you. There’s a fantastic

website.

D: For information and tips on how to

save water, visit www. hua

water.com.cn

Woman: Star FM. The new station

everyone’s listening to.

Man: Find it on your dial at FM 104.5.

Ad 3

Reading

Keeping Advertisers HonestKeeping Advertisers Honest

1. The law.

2. Advertising organizations.

3. Complaints organization.

4. The consumer.

Skimming and find out the ways to keep advertisers honest.

Would you complain about any of the

advertisements in this passage?

misleading information

exaggerate the usefulness

1. go to a lot of trouble to do sth. =

take the trouble to do sth.

花费功夫 / 钱财去做某事。 She’d go to any expense for him.

Language points

He went to great trouble to make

his guests comfortable.

2. and so 连接并列句。 Thanksgiving is an only American

holiday and so neither British people

nor Australian people celebrates it.

3. One way to control advertising is to

make laws that prevent advertisers

doing the wrong thing. one way to …is to…

（做某事的）方法之一就是……

One way to help them is to help

them learn to help themselves.

4. decent

She was impressed by his decent

behaviour.

他举止得体，给她留下了深刻的印象。

5. make sure “ 确保 ; 确定 ; 证实” , 后面一般接从句。

I did it to make sure you noticed.

6. when it comes to … “ 谈到 ; 涉及到”。

John is not good at sports, but when

it comes to physics, he is the best in

the class.

7. claim 未经证实的说法或主张

Nobody believed his claim to be 100

years old.

8. Even though there are laws and

advertisers’ code of conduct, some

bad ads do get made.

Do 经常用于肯定句和祈使句中 , 表示强调。

Please! Do be quiet a moment.

He did tell me that but he is denying it

now.

At a conference yesterday a __________

for the Health Department, Mr Dennis

Hall, ________ the audience that the

government would soon be passing laws

to make all _______ advertising illegal.

He said that some cigarette

advertisements were not aimed at

spokesman

informed

tobacco

Exercise 1 on P85

______ audiences but instead ________

at children. He said the public could no

longer ___ on the _________ of people in

advertising companies to do the right

thing. “The only way to stop children

taking up smoking is to ___ cigarette

advertising altogether and to _______

our young people about the dangers

mature targeted

rely conscience

ban

educate

of cigarette smoke,” Mr Hall said. “The

government will also _______ a

committee to decide on suitable

punishments for any tobacco __________

that breaks the ban. We have already set

up a ______ to pay the committee for

their work and will now search for

______ people to serve on the committee.

appoint

corporation

budget

worthy

1. 我没法将我所有想带的衣服都装进手提箱。 ( fit into)

I couldn’t fit all the clothes I wanted

to take into my suitcase.

Translation. (Exercise 2 on P85.)

2. 自从我在那位女主人的晚宴上打碎了一个昂贵的盘子后 , 她就再也没给我发过邀请信。 ( hostess;

invitation)

After I broke an expensive plate at

her dinner party, the hostess never

sent another invitation.

3. 找接线员请拨 9 。 (dial)

To contact the operator, please dial

nine.

4. 我的衣橱里有很多上班穿的衣服 , 但是很少休闲装。 ( casual; garment)

I have many garments in my

wardrobe that I can wear to work, but

few casual clothes.

5. 我非常爱我的狗 , 所以我并不在乎它摔断腿带来的医疗开支。(expense) I

am very attached to my dog so I

didn’t mind the medical expenses

involved when he/ she/ it broke his/

her/ its leg.

6. 当我们听说他被指控犯有故意杀人罪时 , 我们都不敢相信自己的耳朵。(murder) When we heard that he was accused of murder, we couldn’t believe our ears.

7. 警察在市里所有的电台广播说明了那个走失的孩子的模样。 (broadcast) The police broadcast a description of the missing child on all the city’s radio stations.

8. 那家航空肥公司收了我额外的超重行李费。 (overweight)

The airline charged me extra for the

overweight suitcase.

9. 需要我把你的电视调到新的频道吗？(tune)

Would you like me to tune your

television to the new channel?

1. Although she was still busy working on

a film, the was

vice of the Motion Picture

Association. Once the film was

completed, she dedicated her time to a

committee a complete

on smoking in films.

actress appointed

chairperson

advocating

ban

Exercise 3 on P85

2. Although Mr Black received an

to the party, he was unable to go

because he had an that

day in another city. However, he told the

hostess that he hoped to be to

her next party.

invitation

appointment

invited

3. The has made several

errors in copying the document.

4. Susan has just had an on her

throat and has come through it all

right. She is expected to return to

her job as an in a telecom

company in week’s time.

typist typing

operation

operator

5. It is against the law to serve drinks to teenagers.alcoholic