The Language of The Language of AdvertisingAdvertising

The psychology of The psychology of spending…spending…

ColorColor Companies have spent years and Companies have spent years and

research money figuring out what research money figuring out what appeals to consumers.appeals to consumers.

They have learned that certain colors They have learned that certain colors make us feel certain ways.make us feel certain ways.

REDRED

Red is a hot colorRed is a hot color It makes people excitedIt makes people excited It stimulates your metabolismIt stimulates your metabolism It encourages you to eat moreIt encourages you to eat more

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ORANGEORANGE

A hot-warm colorA hot-warm color Stimulates appetiteStimulates appetite It increases oxygen to your brainIt increases oxygen to your brain We associate orange with healthWe associate orange with health Some foods use orange packaging to Some foods use orange packaging to

make it seem like they are healthier make it seem like they are healthier than they really are!than they really are!

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YELLOWYELLOW

Yellow gives the feeling of joy, Yellow gives the feeling of joy, intellect, and energyintellect, and energy

It is encouraged for packaging It is encouraged for packaging childrenchildren’’s toys and recreational itemss toys and recreational items

It is not a good color to use when It is not a good color to use when selling to men – it is not professional selling to men – it is not professional or serious enoughor serious enough

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GREENGREEN

Green means safetyGreen means safety It is used to attract attention to It is used to attract attention to

safety labels on medicinessafety labels on medicines It is also used to market products It is also used to market products

that are not harmful to the that are not harmful to the environmentenvironment

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http://www.hardwarestore.com

BLUEBLUE Blue is associated with cleanliness, Blue is associated with cleanliness,

power, dependability, and stabilitypower, dependability, and stability It slows the appetiteIt slows the appetite It generates calmIt generates calm It is a good color to market to menIt is a good color to market to men It is not a good color to advertise It is not a good color to advertise

foodfood Many uniforms are blue (police, Many uniforms are blue (police,

postal workers, security guards)postal workers, security guards)

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PURPLEPURPLE

Purple means royaltyPurple means royalty It has the power of blue, but the It has the power of blue, but the

energy of redenergy of red It means wealth and femininity It means wealth and femininity Bright purple is the most popular Bright purple is the most popular

color for young childrencolor for young children

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http://newsimg.bbc.co.uk

WHITEWHITE

White is goodness, purity, innocence, White is goodness, purity, innocence, and ease of useand ease of use

It is a good color for medicine It is a good color for medicine packagespackages

It is a good color to promote high-It is a good color to promote high-tech devices (ease of use)tech devices (ease of use)

Often associated with low-fat foods Often associated with low-fat foods and dairy productsand dairy products

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BLACKBLACK

Black means power, elegance, and Black means power, elegance, and sophisticationsophistication

It is popular for alcoholic beverages It is popular for alcoholic beverages as it implies the mature nightlife as it implies the mature nightlife associated with nightclubsassociated with nightclubs

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Advertising TechniquesAdvertising Techniques

Methods that appeal to us… Methods that appeal to us…

TechniquesTechniques Nostalgia: back to the Nostalgia: back to the ““good olgood ol’’ days days”” Bandwagon/Peer Approval: be cool like all Bandwagon/Peer Approval: be cool like all

your friends OR you wonyour friends OR you won’’t be cool unless…t be cool unless… Escape: our product is so wonderful it Escape: our product is so wonderful it

helps you get away from it allhelps you get away from it all Humor: funny advertisements catch noticeHumor: funny advertisements catch notice Comparison: Shows flaws in Comparison: Shows flaws in ““the other the other

guyguy””

Techniques continuedTechniques continued Beauty Appeal: we are attracted to Beauty Appeal: we are attracted to

beautiful things and peoplebeautiful things and people Celebrity Endorsement: if we buy Celebrity Endorsement: if we buy

something from a famous person we like, something from a famous person we like, we could be just like themwe could be just like them

Statistics: people like Statistics: people like ““factsfacts”” even if there even if there is no proof for these is no proof for these ““factsfacts””

Sense Appeal: things shown that appeal to Sense Appeal: things shown that appeal to our five sensesour five senses

Testimonial: ITestimonial: I’’m important and I use it, so m important and I use it, so should youshould you

Techniques continuedTechniques continued

Symbols like the flag colorsSymbols like the flag colors ColorsColors RepetitionRepetition Name callingName calling Use of an animal or kidUse of an animal or kid Green- eco friendlyGreen- eco friendly MusicMusic

See if you can come up See if you can come up with the advertising with the advertising

technique used.technique used.

PropagandaPropaganda

Definition:Definition:Information that is spread Information that is spread

for the purpose of for the purpose of promoting some cause.promoting some cause.

www.dictionary.com