THE LANGUAGE OF ADVERTISING

TEXT LINGUISTICS

2015 GroupJimenez, GabrielaJimenez, PatricioSoria, Javier

Advertiser

Target AudienceFunction

Selling Technique

ImagesColour

Copy

Logo

Stereotypes

Language

BackgroundSizeFontsColoursPerspective

Grammar

Imperatives:“Don´t let a good looks fool you”

Verb Tense:“Will it spoil…?”

Pronouns:“After all it´s only the world´s…”

Sentences Structures:“Our Beauty”

Metaphorical Language:“Not the world´s most beautifulCar”

Typography: ShapeColourSize

Layout

Advertiser

Target Audience

Selling Technique

Function

Images

Colour

Size

Copy

Copy

LogoSlogan

Language - Tone

BackgroundSizeFontsColourPerspective

Typography ShapeColourSize

Layout

GrammarImperatives:“When you choose a VW Polo…”

Verb Tense:“…engineering won´t be the only…?”

Pronouns:“Consider this…”

Metaphorical Language:“only thing that brings you a smile…”

Modifiers:“Smarter choice”“Nearest VW dealer”

Rethorical devices:“Which benefits suit you best”

JavierGabrielaPatricio