THE L.A. OFFICE PARTNERSHIP WRAP-UP

Holiday 2017

This exclusive report features partnerships from five of this

season's promotional events.

WE HOPE YOU FIND THIS PREVIOUS COPY OF THE

PARTNERSHIP WRAP-UP VALUABLE AND INFORMATIVE.

THIS REPORT IS PROVIDED TO OUR VIP AND CORPORATE

MEMBERS 8 TIMES EACH YEAR.

January 23, 2017 Dear Members, Happy New Year! As we begin planning the year to come, we wanted to take a moment to highlight some of the great entertainment part- nerships we saw during the holi-day season. On the following pages, we have detailed STX Entertain-ment’s A BAD MOMS CHRIST- MAS, Walt Disney Studios’ CO-CO, Warner Bros. Pic- tures’ JUSTICE LEAGUE, 20th Century Fox Filmed En- tertainment’s THE GREATEST SHOWMAN and Universal Pictures’ PITCH PERFECT 3 representing some of the sea-son’s big releases in the- atrical partnerships, along with a variety of recent enter-tainment partnerships across a spectrum of activities. There are over 5,000 members using the site! We recently added 60+ marketing promotions to the partnership tracking section. As a Corporate Member, you have access to everything on MarketingPartnerships.com including the 8,700 partnerships and 1,200 promotional TV spots in the VIDEOS section. Best regards, Mitch Litvak President

Special Thanks to 20th Century Fox for sponsoring this issue of the Partnership Wrap-Up. Check out Fox’s upcoming movie BOHEMIAN RHAPSOSY, as well as all of their partnership opportunities on MarketingPartnerships.com. If your company would like to sponsor a future report, please click here.

VIP and CORPORATE MEMBERSHIP EXCLUSIVE!!! Get this Special Report 8 Times Each Year with an Annual, Paid

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In addition to the partnership profiles on the following pages, here are even more partner-ships from the entertainment community you can explore:

As a reminder, if you are an entertainment marketer, please make sure you are adding your partnerships to the site. We are also here to help. Tell us what you have coming up and we’ll keep your properties and partnerships current. We would love to highlight your programs to the rest of the community!

ASSASSIN’S CREED ORIGINS | Intel (Ubisoft/Gaming)

BARBIE | Crayola (Mattel/Toy)

COUNTDOWN TO CHRISTMAS| Delta Vacations (Hallmark Channel/Television)

DESCENDANTS | Kohl’s (Disney Channel/Television)

FERDINAND | 1-800 Flowers, Ad Council, Chuck E. Cheeses, Gluck, Kernels, Little Debbie, Hanna Andersson, Taubman, TCBY, Zevia ( 20th Century Fox/ Theatrical)

JUMANJI: WELCOME TO THE JUNGLE | 60Out Escape Rooms (Sony Pictures Entertainment/Theatrical)

JUST DANCE 2018 | Dippin’ Dots (Ubisoft/Gaming)

MACY’S THANKSGIVING DAY PARADE | Green Giant (Macy’s/Location-Based Entertainment)

MERRY & BRIGHT | Balsam Hill, Gaylord Hotels (Penguin Random House/Publishing)

MURDER ON THE ORIENT EXPRESS | Dempsey & Carroll, Globe Trotter, Godiva, Harper Collins, HSN, LINKS,

Proaso, S.T. Dupont (20th Century Fox/Theatrical)

OLYMPICS & PARALYMPICS | Toyota (International Olympic Committee/Sports)

RIVERDALE | Bongo (The CW/Television)

STRANGER THINGS | Lyft (Netflix/Television)

STAR WARS: THE LAST JEDI | Coke, Nissan, Rag & Bone (Walt Disney Studios/Theatrical)

TAYLOR SWIFT | Target (Big Machine Label Group/Music)

THE LEGO NINJAGO MOVIE | Frontier Airlines (Warner Bros. Home Entertainment/Home Entertainment)

THE WALKING DEAD | Lot18 Wines (AMC/Television)

THOR: RAGNAROK | Comicave Studios, Fandango, Red Robin, Synchrony Bank (Marvel Entertainment/

USA LUGE | White Castle (USA Luge/Sports)

WILL & GRACE | Cozi TV (NBC Universal/Television)

XBOX ONE X | Jack Link’s (Microsoft Xbox/Gaming)

For additional information on Bohemian Rhapsody, or other opportunities from

20th Century Fox, Click here to visit their home page on MarketingPartnerships.com

FOR PROMOTIONAL CONSIDERATION

For this report, we have highlighted a few of partnerships from some of the big releases over the holidays. Click below to view additional promotional programs associated with each of these properties.

Additional brand partners:

Amazon Alexa, Stroke of Beauty, Urbansitter

Featured Partnerships:

Featured Partnerships:

Featured Partnerships:

Additional brand partners:

ALEX AND ANI | AT&T | Dave & Buster’s | Hendrick Motorsports | Orville Redenbacher’s

Additional brand partners:

AirBnB | Chatbooks | Southwest Airlines | Subway | SunRype

For this report, we have highlighted a few of partnerships from some of the big releases over the holidays. Click below to view additional promotional programs associated with each of these properties.

Additional brand partners:

Atelier Swarovski | Cunard | House of Sillage | NYCgo.com | Visa

Additional brand partners:

ALEX AND ANI | AT&T | Dave & Buster’s | Hendrick Motorsports | Orville Redenbacher’s

Featured Partnerships:

Featured Partnerships:

VIP and CORPORATE MEMBERSHIP EXCLUSIVE!!! Get this Special Report 8 Times Each Year with an Annual, Paid

Membership on MarketingPartnerships.com!

Partner Febreeze Category Household Brand/Products Involved Odor Eliminating Products Promotional Timing Launch: November 2017 Target Adults Female Promotional Elements Branded Content Event Sampling Other Media Elements Signage Social Media Website Other

A BAD MOMS CHRISTMAS | Febreeze

STX Entertainment and Febreeze partnered to celebrate the theatrical release of A BAD MOMS CHRISTMAS. As part of the "Live Naughty, Smell Nice" campaign, Febreeze was a premiere sponsor for the film's Los Angeles premiere, Febreeze scented the red carpet with their festive-smelling, odor eliminating products. At the after party, Febreeze treated guests to a holiday themed dessert bar reflective of the of the scents in the brand's holiday collection. The partnership also included a digital campaign featuring branded movie memes on Facebook and Twitter as well as a custom, co-branded song on Febreeze.com.

View online

Partner Old Navy Category Clothing Brand/Products Involved Gift Card Promotional Timing Launch: October 2017 Target Adults Female Promotional Elements Branded Content Sweepstakes Media Elements Micro Site Mobile Online Social Media Website Other

A BAD MOMS CHRISTMAS | Old Navy

STX Entertainment and Old Navy partnered for a sweepstakes to celebrate the theatrical release of A BAD MOMS CHRISTMAS. Fans were given the chance to win a private screening for 100 guests in their hometown. To enter, participants submitted an online entry form. Upon submission, they were entered into an instant win game for the chance to win two tickets to the film or a $100 Old Navy gift card. The sweepstakes and instant win game ran from October 20 to November 10, 2017.

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Partner Yoplait Category CPG Brand/Products Involved Yogurt Promotional Timing Launch: October 2017 Target Adults Female Promotional Elements Branded Content Event Giveaway Sweepstakes Media Elements Mobile Online Social Media Website

A BAD MOMS CHRISTMAS | Yoplait

As a compliment to Yoplait’s "Mom On" campaign and to celebrate the theatrical release of A BAD MOMS CHRISTMAS, STX Entertainment and Yoplait teamed up for a partnership. The partnership included a sweepstakes where fans had the opportunity to win one of fifty (50) prize packs including five (5) movie tickets to see the film. The partnership had digital and social media support, where fans could enter the sweep-stakes by visiting the Yoplait Facebook and/or Instagram page and comment with the hastag #YoplaitBadMomsSweepstakes. Winners were chosen via random drawing and notified via comment reply.

Additionally, at the film's Los Angeles premiere, YouTube influencer duo known as IMOMSOHARD were on-site at the red carpet with Facebook Live, answering fan questions and interviewing the cast. View online

Need help… we’re here for you!

The team at The L.A. Office is here to help you navigate MarketingPartnerships.com, and

connect you with the Marketing Opportunities, Companies and People that can help put

together your next marketing program. Reach out to us at (310) 275-2088 or simply send a

message to Tuck using the Direct Messaging feature on MarketingPartnerships.com.

Do you want to feature your company in a future report?

Whether you are looking to promote a new Partnership Marketing Opportunity or Marketing Services available to the community, we have a uniquely qualified audience of marketers waiting to hear from you. Click on Sponsors@laoffice.com and send us a note and we can help!

Partner Ancestry.com Category Online Brand/Products Involved Ancestry DNA Services Promotional Timing Launch: November 2017 Target Adults Female Male Promotional Elements Branded Content Product Demonstrations Media Elements Mobile Online Social Media Website Other

COCO | Ancestry.com

Walt Disney Studios and Ancestry partnered to celebrate the theatrical release of COCO. Ancestry launched an integrated marketing campaign centered around discov-ering your past to inspire your future, just as main character Miguel does in “Coco.” This included custom cinema and digital videos telling the story of Miguel’s journey in unlocking his family story to pave way for his future, a digital video of the “Coco” filmmakers getting their AncestryDNA revealed, an interactive Rivera family tree experience on Ancestry.com, and an influencer screening with top Disney influencers prior to the film’s release.

View online

Click on the images above to view Ancestry.com’s promotional spot

on MarketingPartnerships.com.

Partner Guitar Center Category Music Brand/Products Involved Guitars Promotional Timing Launch: November 2017 Target Family Adults Female Male Promotional Elements Branded Content Celebrity Appearance Collectible Event Sampling Media Elements Online Product Placement Social Media Website

COCO | Guitar Center

Walt Disney Studios teamed up with Guitar Center and Cordoba Guitars to celebrate COCO and inspire a new generation of musicians. The collaboration produced a limited-edition collection of three nylon-string guitar models inspired by the new animated movie. All three guitars offered superb build quality as well as beautiful laser-etched designs celebrating the film.

View online

Click on the image above to view

Guitar Center’s promotional spot on

MarketingPartnerships.com.

Partner Herdez Category CPG Brand/Products Involved Salsa Promotional Timing Launch: November 2017 Target Adults Female Male Promotional Elements Branded Content Celebrity Appearance Collectable Event Sampling Media Elements Online Product Placement Social Media Website

COCO | Herdez

Walt Disney Studios and HERDEZ® partnered to celebrate the theatrical release of COCO with a campaign that combined the world of COCO and the vibrant flavors of HERDEZ® salsa products. The partnership included a new television commercial that focused on the joy of bringing families together through food. The animated commercial took fans to the film-inspired colorful lands, filled with the great traditions of Mexico. The spot also captured the qualities of Miguel’s family from the movie and combined food, tradition and fun through HERDEZ® -inspired Mexican dishes and family moments. Fans could also access film-inspired recipes and activities online. Ad-ditionally, consumers had the opportunity to enter a sweepstakes for the chance to win a culinary tour of Mexico for two.

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Partner Gillette Category Health & Beauty Brand/Products Involved Shaving Products Promotional Timing Launch: November 2017 Target Adults Male Promotional Elements Branded Content Collectible On Pack Media Elements Email Micro Site Online Signage Social Media Website

JUSTICE LEAGUE | Gillette

Warner Bros. Pictures teamed up with Gillette to celebrate the theatrical release of JUSTICE LEAGUE. The partnership included three social media influencers who under-went an extreme day in the life that mimicked the conditions faced by each of the su-perhero characters to help guide Gillette’s research on what the brand needs to create a razor meant for the next generation of metahumans. The promotion also included limited-edition JUSTICE LEAGUE branded Gillette gift packs.

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Partner Mercedes-Benz Category Automotive Brand/Products Involved E-Class Cabriolet AMG Vision Gran Turismo G-Class 4x42 Promotional Timing Launch: Novmeber 2017 Target Adults Female Male Promotional Elements Branded Content Media Elements Email Mobile Online Print Advertising Product Placement Signage Social Media TV Spot Website

JUSTICE LEAGUE | Mercedes-Benz

Warner Bros. Pictures and Mercedes-Benz teamed up to celebrate the theatrical re-lease of JUSTICE LEAGUE. The partnership featured three of the automotive brand’s vehicles, the E-Class Cabriolet, the Mercedes-Benz AMG Vision Gran Turismo with a new interior developed for the film and the G-Class 4x42 in the movie. Additionally, Mercedes-Benz launched a marketing campaign around the film’s theatrical release, including a TV commercial, print and outdoor advertising.

Six exclusive digital comic stories were also unfolded on the Mercedes-Benz Instagram, developed with DC Comics’ Custom Creative Studio. The stories focused on the private lives of the JUSTICE LEAGUE characters’ alter egos and presented a fresh take on how a vehicle can sometimes save the day – even for the world’s most powerful heroes. View online

Partner PUMA Category Apparel Brand/Products Involved Kids Shoes & Clothing Promotional Timing Launch: July 2017 Target Family Female Male Kids (6-11) Promotional Elements Branded Content Branded Product Collectible Media Elements Email Micro site Mobile Online Social Media Website

JUSTICE LEAGUE | PUMA

Warner Bros. Pictures and PUMA partnered to celebrate the theatrical release of JUS-TICE LEAGUE with a children’s line of apparel and accessories centering on BATMAN, SUPERMAN, WONDER WOMAN, and THE FLASH. The DC-themed collection debuted July 1, 2017 at PUMA and select retailers. The clothing line focused on kids’ hoodies, tees, pants and socks, while shoes sported the classic leather-based low-top sneaker, the PUMA Basket, with the heroes’ signature colors and logos.

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Partner Bloomingdale’s Category Retail Brand/Products Involved Clothing Shoes Accessories Promotional Timing Launch: August 2017 Target Family Female Male Promotional Elements Branded Content Brand Ambassador Media Elements Email Micro site Mobile Online Social Media Website

THE GREATEST SHOWMAN | Bloomingdale’s

20th Century Fox and Bloomindale’s partnered to celebrate THE GREATEST SHOWMAN by enlisting several brands and designers to create film-inspired fashion and beauty products, including a leather camera bag by Marc Jacobs; a men’s velvet bomber jacket from The Kooples; a sport coat by Ted Baker; and glitter booties from SJP.

Zendaya, who starred in the film as a trapeze artist, also collaborated with Bloomingdale’s private label, Aqua, on a six-piece collection, and was featured on the cover of the retailer’s holiday catalog. The luxury department store also dedicated its famous holiday windows to the film, with each window on Lexington Ave. featuring various recreated musical numbers from THE GREATEST SHOWMAN, and 7.6 million Swarovski crystals. View online

Partner Moet & Chandon Category Beverage Brand/Products Involved Champagne Promotional Timing Launch: October 2017 Target Adults Female Male Promotional Elements Sweepstakes Media Elements Micro site Mobile Online Social Media Website

THE GREATEST SHOWMAN | Moet & Chandon

20th Century Fox and Moet & Chandon partnered to celebrate the theatrical release of THE GREATEST SHOWMAN. The partnership included a sweepstakes in which fans had the opportunity to win one free ticket to the movie, courtesy of Fandango. To enter, fans could visit the official entry page at to register and tweet a link using the hashtag #moetgssweepstakes. A select number of winners were chosen every week from Octo-ber 30, 2017 to January 18, 2018.

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Partner Montblanc Category Accessories Brand/Products Involved Watches Pens Stationary Promotional Timing Launch: November 2017 Target Adults Female Male Promotional Elements Branded Content Media Elements Email Online Product Placement Social Media Website

THE GREATEST SHOWMAN | Montblanc

20th Century Fox and Montblanc partnered to celebrate the December theatrical re-lease of THE GREATEST SHOWMAN. Throughout the film, actor Hugh Jackman could be seen using his Montblanc Minerva pocket watch, a vintage piece on loan from the house’s archive in Switzerland, as well as a specifically commissioned Meisterstück fountain pen, with a ringmaster engraved on its nib. Fans could also purchase the lim-ited-edition Happy Holiday circus notebook from Montblanc online.

View online

Click on the image above to view

Montblanc’s promotional spot on

MarketingPartnerships.com.

Partner Drybar Category Health & Beauty Brand/Products Involved Gift Card Hair Products Promotional Timing Launch: December 2017 Target Female Adults Promotional Elements Branded Content Event Giveaway Premium Sweepstakes Media Elements Email Micro site Mobile Online Signage Social Media Website

PITCH PERFECT 3 | Drybar

Universal Pictures and Drybar teamed up to celebrate the theatrical release of PITCH PERFECT 3. Salon locations played the first two films in the PITCH PERFECT series as well as a sneak peek of the latest installment in the franchise through December 22, 2018. Additionally, customers who visited Drybar shops on December 19, 2017, also received a free movie ticket to see PITCH PERFECT 3 in theaters.

Drybar also sponsored the “Pitch Perfect 3 #12DaysOfPitchmas: Day EIGHT” sweep-stakes. On December 8, 2017, fans could enter via Twitter or Instagram for the chance to win a $50 Drybar gift card or Drybar Detox Dry Shampoo Bottle.

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Partner OPI Category Health & Beauty Brand/Products Involved Nail Polish Promotional Timing Launch: December 2017 Target Female Adults Teens Promotional Elements Branded Content Event Sweepstakes Media Elements Email Micro site Mobile Online Social Media Website

PITCH PERFECT 3 | OPI

To support the theatrical release of PITCH PERFECT 3, Universal Pictures and OPI part-nered for a sweepstakes. Participants could enter the “Message In A Bottle” Holiday 2017 sweepstakes from November 28 – December 21, 2017, via online registration form. One grand prize winner received the “PITCH PERFECT 3 Hometown Theatre Take-over” + manicures, while four other participants received a custom prize pack that in-cluded products from OPI, Swarovski, Stila Cosmetics, and Universal Pictures. Addition-ally, OPI created several nail art designs inspired by the film. Fans could visit the brand’s website for step-by-step tutorials.

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Partner Vince Camuto Category Clothing Brand/Products Involved Luggage Set Fragrance Gift Set Promotional Timing Launch: December 2017 Target Female Adults Promotional Elements Branded Content Event Giveaway Sweepstakes Media Elements Email Micro site Mobile Online Product Giveaways Signage Social Media TV Spot Website Other

PITCH PERFECT 3 | Vince Camuto

Universal Pictures and Vince Camuto partnered to celebrate the theatrical release of PITCH PERFECT 3. The partnership included a video inspired by the film, national print and digital media, billboards, social media, brand site takeover, multiple sweepstakes, giveaways and in-store promotions with retail partner Dillard’s.

The promotional video featured a cast of six actors and the brand’s national campaign model wanting to perform together and wearing the Vince Camuto holiday collection doing so.

The partnership was rounded out with a sweepstakes where one grand prize winner won tickets to the film's Los Angeles premiere and other gifts from the label.

View online

Click on the image above to view

Vince Camuto’s promotional spot on

MarketingPartnerships.com.