The Intersection of Public Relations & SEO
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Transcript of The Intersection of Public Relations & SEO
@wilreynolds
PR SEO
@wilreynolds
FightingFOR
“Control”
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@wilreynolds
I don’t want to
FightFor client control
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Fight for TheirCustomers
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Belief that SEOsare MORE THAN…
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“reverse engineerers”
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How long was a list of PR sites going to be the way to victory?
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New Team?
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Are these your “Link Builders”
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Who woke up this morning hoping to get a spam email or a press release?
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Silo Busters
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@wilreynolds@wilreynolds
@wilreynoldsYou created an infographic
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@wilreynolds“You created an infographic”
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“Link” Builders
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Territory! Who’s win is it?
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SEO?
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PR?
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The Role of Social
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Wanna Win???
http://www.flickr.com/photos/theenmoy/
@wilreynolds
Unlock SocialUnlock SEO
Unlock PR
https://www.flickr.com/photos/lynnder/
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The Mix is a MUST!
https://www.flickr.com/photos/lynnder/
@wilreynolds
No one is waiting for your release!
https://www.flickr.com/photos/mike52ad/
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Your Forced Stories are a blur
https://www.flickr.com/photos/mike52ad/
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Traffic driving is not taking care of your customer!
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256 Rims
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Good SEO?
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Crickets
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Relationshipsare Fragile
https://www.flickr.com/photos/filtercollective/
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SEO’s why must you scale everything?
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Built a CLICK!
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Lost a CLIQUE!!
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Do
it ag
ain
!
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“According to a recent study”
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@wilreynolds
Brand as Publisher
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Write content people want, NOT Press ReleasesNOT churned content on a calendar
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Where are these guys?
@wilreynolds
Where are these guys?
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Where are these guys?
Whole lot of 0’s
@wilreynolds
Instead…
@wilreynolds http://www.flickr.com/photos/theenmoy
@wilreynolds http://
@wilreynolds http://www.flickr.com/photos/theenmoy
@wilreynolds http://www.flickr.com/photos/theenmoy
@wilreynolds http://www.flickr.com/photos/theenmoy
@wilreynolds http://www.flickr.com/photos/theenmoy
@wilreynolds http://www.flickr.com/photos/theenmoy
© 2014 SEER Interactive | All Rights Reservedpage 69
http://muckrack.com/whoshared/
• Helps you see what content journalists have shared
• Find journalists for publications
• + Run through twtrland
• + Make an alert for Jornalist and story
MuckRack
Mu
ck
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© 2014 SEER Interactive | All Rights Reservedpage 72
https://tweetdeck.twitter.com/
• Lets you manage your list of journalists
• Lets you track people sharing your assets
TweetDeckT
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@wilreynolds
Backwards HARO Search
© 2014 SEER Interactive | All Rights Reservedpage 81
http://twtrland.com/
• Individual’s famous words
• Company accounts (audience interests)
• Who your target journalist engages with
TwtrlandT
wtrla
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@wilreynolds
Are your competitors followed by more journalists?
© 2014 SEER Interactive | All Rights Reservedpage 91
http://www.facebook.com/
Facebook Graph SearchF
ac
eb
oo
k
© 2014 SEER Interactive | All Rights Reservedpage 92
http://www.buzzsumo.com (Popular content for sites / competitors)
BuzzsumoB
uz
zs
um
o
© 2014 SEER Interactive | All Rights Reservedpage 93
http://www.buzzsumo.com (Popular content for sites / competitors)
BuzzsumoB
uz
zs
um
o
© 2014 SEER Interactive | All Rights Reservedpage 94
http://www.buzzsumo.com (Popular content for sites / competitors)
BuzzsumoB
uz
zs
um
o
© 2014 SEER Interactive | All Rights Reservedpage 95
http://www.buzzsumo.com (Popular content for sites / competitors)
BuzzsumoB
uz
zs
um
o
© 2014 SEER Interactive | All Rights Reservedpage 96
http://www.buzzsumo.com (Popular content for sites / competitors)
BuzzsumoB
uz
zs
um
o
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Feeder vs Feedee
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@wilreynolds@wilreynolds
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@mmstll - FOLLOW HER!
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Don’t go it alone
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Be a Pal to your friends in SEO, we’re stronger together