Webinar: Optimizing Local SEO and User Experience across Multiple Screens
Startup your startup seo & optimizing public relations
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21-Oct-2014 -
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Transcript of Startup your startup seo & optimizing public relations
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1www.StephensonGroup.com
@Pam_A
Go Guerilla Optimizing your Public Relations
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2www.StephensonGroup.com
Create High Speed PRUsing
SEO & Social Media
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PRESS RELEASE:
3www.StephensonGroup.com
A great tool for getting critical information to your marketplaceBut without search engine optimization and social media strategies to fuel your news, it won’t get far
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THREE KEY CONCEPTS TO SEARCH- & SOCIAL-SAVVY PUBLIC RELATIONS
• Searchable• Social
• Speech savvy
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SEARCHABLE SOCIAL: SEO-Optimized News Releases
Research and
embed key
search phrases in
release
Post release on site prior to release
Embed social
sharing tools
Twitter, Facebook, LinkedIn, Pinterest,
etc
Hyperlink key terms, company names
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SEARCHABLE: SEO-Optimized News Releases
Total media placements: 318Total unique web impressions: 551,574,000Social shares: EP2M, Oracle, Avista, Community
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SEARCHABLE & SOCIAL: KEY PHRASE RESEARCH
• CompetitionIdentify competitor key phrases; see what works for other sites
• CustomersUnderstandwhat they search for, what“language” they use on the web and in their social
world
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SOCIAL MEDIA:Pick Your Platforms
• MarketIdentify & engage where customers are
• CompetitionSee where they areUnderstand whyRespond accordingly
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SEARCHABLE & SOCIAL: KEY PHRASE RESEARCH
TOOLS:SpyFu.com: See what competitors are using for keywords & adsGoogle Adwords: See what Google recommends for your siteGoogle Analytics: See where/how you & competitors get trafficView Source: Function key on computer, see tags, meta
descriptions, more on website
Google Search: See what key phrase search delivers
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SEO/SOCIAL PRESS RELEASE ROAD MAP
1. Draft release: Include links, key phrases
2. Create social media support: Prepare Facebook post, Twitter, hash tags, create Bit.ly link for tracking
3. Post to website
4. Publish release via wire service, PRWeb, PitchEngine
5. Share with journalists, partners, customers, community via your selected social media channels
Watch your web footprint grow
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Pam AbrahamssonVice President, Account Manager
[email protected](m) 503.298.97498216 N. Edison Suite 4Portland, OR 97203Skype IM: Pam_Abrahamsson Twitter: Twitter.com/Pam_ALinkedIn: linkedin.com/in/pabrahamssonpr
Stephenson Group is a national public relations agency, specializing in emerging technology and Fortune 500 clients.
12www.StephensonGroup.comwww.StephensonGroup.com 12