Drive Traffic July2016 part1 SEO · On-Site SEO Social media Content marketing Public relations...
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DRIVE TRAFFIC TO YOUR WEBSITE SEO Your Website H G F E D C B A 1 WEBSITES ARE THE BEATING HEART Drive Traffic Fundamentals On-Site SEO 2 Your Website PPC CONTENT PR SOCIAL DIRECTORIES GOOGLE TOOLS SEM SEO 3 AWARENESS You Website Visibility Your Network Public Social media Email marketing Referrals Most effective lead generator for B2B? On-Site SEO Social media Content marketing Public relations Advertising 4 Drive_Traffic_July2016_part1_SEO - July 27, 2016
Transcript of Drive Traffic July2016 part1 SEO · On-Site SEO Social media Content marketing Public relations...
DRIVE TRAFFIC TO YOUR WEBSITESEO
Your Website
HGFE
DCBA
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WEBSITES ARE THE BEATING HEART
Drive TrafficFundamentals
On-Site SEO
2
Your Website
PPCCONTENTPRSOCIAL
DIRECTORIESGOOGLE TOOLSSEMSEO
3
AWARENESS
You
Website
Visibility
Your Network
Public
Social mediaEmail marketing
Referrals
Most effective lead generator for B2B?
On-Site SEO
Social mediaContent marketing
Public relationsAdvertising
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HELP SEARCH ENGINES FIND YOUR SITE
Visibility
SEO
SEM
On-site
Off-site
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DEAR TECHNOPHOBES: I’VE GOT GOOD NEWS
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IT’S STILL BUSINESS AS USUAL
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CONNECTING WITH HUMANS IS STILL THE PRIORITY
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EVEN GOOGLE IS WORKING HARD TO MAKE THAT A
REALITY
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Make it easier for people to find you when they search
Blockbeta Marketing
psychographics by zip code
X
SEARCH ENGINE OPTIMIZATION
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KEYWORDS: DIGITAL DNAImagine what people use
Be specific2-3 word phrases
keywords +relevance +location +
personalization +inbound links
= Rank
200+ parameters
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SEO: ON-SITE
Visible to Humans Visible to Search Engines
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ON-SITE: FRONT
Graphic Text
KeywordsSocial
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1.Clearly ID your USP and become an authority
2.Provide answers to questions people are really seeking through search; will reduce bounce rate
3.Create quality, engaging, shareable, linkable information on different entry pages
4.Content needs to be shared across social networks through influencers
5.Mobilize your site
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DESCRIPTION META TAG
No effect on the ranking of your site in search engines
It is displayed in SERP; more likely to be clicked
Do not spam full of keywords; will have a
negative effect
ON-SITE: BACKOn-Site SEO
Guide
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Where Frequency & Relevance
URLs
Meta title (each page)
Meta description (ea pg)
Page headers (H1, H2’s)
Intro paragraph
Image alt and title tags
Link text
Repeat keywords 2-3x’s, but don’t “stuff ”
Natural language
Text, not graphic
Different forms: ing, s, ed, etc.
Short, attractive: like newspaper headlines
Place forms, tables and java script near bottom
CHECKLIST
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ALT TAGS FOR IMAGES
<img src="building.gif" alt="Building on the water">
“Building on the water”
WHY?• Text-only browsers
• Accessible browsers
• Mobile browsers
• Search engine image search
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WEBMASTER TOOLSGoogle’s Search Console & Bing
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GOOGLE MY BUSINESS20% of searches are related to location (services can hide address)
Search, Maps, Google+
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GOOGLE ANALYTICS
Where are people coming from?
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TRAFFIC SOURCESWhere are visitors coming from?
Other Websites
Your URL
PPC
Keywords
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GOOGLE ANALYTICSTrack your website visitors
google.com/analytics
People who doPeople who don’t know you
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LEARN MORE ABOUT SEARCH ENGINES
Google.com/insidesearch/
Blockbeta.com/guides
SearchEngineWatch.com
SearchEngineLand.com
Test your site with PluginSEO.com
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THANK YOU
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Trademarks and images are all owned by their respective owners.
A Big Picture Approach to Small Business™
blockbeta.com
Get free resources:blockbeta.com/drivers
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