The Internal Innovation Incubator
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Transcript of The Internal Innovation Incubator
We accelerate growth by designing deep connections between companies and customers.
We breed innovation.
We enable innovation.
About Start Something Boldwe’re super cool
New ProductsNew MarketsNew Customers
Internal Innovation Incubation - the Grow Wall
We define innovation.
About Start Something Boldwe’re super cool
R&D
MARKETINGSALES
customers
incr
em
entaltransform
ative
reac
tive
pioneering
How do youdefine
innovation?
The Scenarioaka you don’t just get to sit there
We’re all on the same team.
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C O M P A N Y
CincyChewwhere cavities are born
Who are we?
Our ‘sticky’ situation.
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C O M P A N Y
Assessmentthe what’s happening
• Customers84% of our customers are parents with children under the age of 18
• ProductsGrapeOrangeRegular
• Markets100% Consumer
•GeographiesNational Brand
Strategywe’re going that way...
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HO
W W
E ’ LL G R O W
16%
48%New Markets
New Products
CurrentProducts
36%
Acquisitions0%
Stretch Goalchew up the competition
New MarketsHealthcare ($24M)
New CustomersCollege Students ($18M)
Grow from $50 million to $100 million in 5 years
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Customer StoryProblemsIdeas
• Customers84% of our customers are parents with children under the age of 18
• ProductsGrapeOrangeRegular
• Markets100% Consumer
•GeographiesNational Brand
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C O M P A N Y
Problems:Pitches
Ideas:
Work it!push hard at the what-if
Customer StoryProblemsIdeas
Learningswhat did you get out of this?
About Us:We’re designers and researchers who focus on translating customer needs into solutions that help your company grow. We’ve helped organizations align their marketing, sales, and product development activities by embedding customer empathy into everything they do. As outsiders with experience in designing, building, and launching new products we work collaboratively with your teams to push the potential of your company through the eyes of your customers.
Contact Us:Start Something [email protected]
3914 Miami RoadSuite 214Cincinnati, OH 45227startsomethingbold.com
“Start Something Bold is unique in their ability to bridge the worlds of Research and Design to bring clarity to Innovation.” �- Ron H. President, Industrial Manufacturing Company
We translate insights into solutions to accelerate growth