An Online Incubator for Social Innovation - a design manual

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1 http://startgoodstuff.org.au Incubator Operations Manual December, 2010

description

StartGoodStuff is envisaged as a free, online space for the identification, incubation and support of user-generated ideas that seek to create a brighter Australian future. In a nutshell, StartGoodStuff offers a (minimum) five week process to take an idea from concept through to the point where plans, endorsements and even early financial support have been established.

Transcript of An Online Incubator for Social Innovation - a design manual

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http://startgoodstuff.org.au

Incubator Operations Manual

December, 2010

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Table of Contents

The Project Australia Family .......................................................................................................................................................................... 4

StartGoodStuff ............................................................................................................................................................................................. 5

What it is ........................................................................................................................................................................................................................................................................................... 5

Where it fits ..................................................................................................................................................................................................................................................................................... 6

How it works ................................................................................................................................................................................................................................................................................... 8

How it looks ..................................................................................................................................................................................................................................................................................... 7

Phase by Phase: Ready.................................................................................................................................................................................. 9

User signs up ................................................................................................................................................................................................................................................................................... 9

User posts an idea ...................................................................................................................................................................................................................................................................... 10

A team is crowd-sourced ........................................................................................................................................................................................................................................................ 11

Phase functionality .................................................................................................................................................................................................................................................................... 12

Ready Phase FAQs ..................................................................................................................................................................................................................................................................... 13

The team works together on project plans ..................................................................................................................................................................................................................... 14

Phase by Phase: Set .................................................................................................................................................................................... 14

The 5 key project plans............................................................................................................................................................................................................................................................ 15

The plans are evaluated by a select panel ....................................................................................................................................................................................................................... 17

Review Process Flow ................................................................................................................................................................................................................................................................ 18

The web details ........................................................................................................................................................................................................................................................................... 19

Set phase FAQs ............................................................................................................................................................................................................................................................................ 20

PA provides up to $500 start-up funding and support .............................................................................................................................................................................................. 21

Phase by Phase: Go ..................................................................................................................................................................................... 21

The web details ........................................................................................................................................................................................................................................................................... 22

Go Phase FAQs ............................................................................................................................................................................................................................................................................. 23

Overall Site Process Flow ............................................................................................................................................................................ 24

The Nuts and Bolts ...................................................................................................................................................................................... 25

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Terms and Conditions .............................................................................................................................................................................................................................................................. 25

Creative Commons Policy ....................................................................................................................................................................................................................................................... 29

Content Policy.............................................................................................................................................................................................................................................................................. 30

Brand ......................................................................................................................................................................................................... 31

Brand Pyramid ............................................................................................................................................................................................................................................................................ 31

Logo, Taglines and Palette ...................................................................................................................................................................................................................................................... 32

Administration ........................................................................................................................................................................................... 33

HR Needs ....................................................................................................................................................................................................................................................................................... 33

Current Team & Contact Details .......................................................................................................................................................................................................................................... 33

Inspiration [Donnie’s Dreaming] ................................................................................................................................................................. 34

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The Project Australia Family

Project Australia is a community organisation helping creative people launch not-for-profit initiatives that focus on Australian needs.

Our three projects are:

• StartGoodStuff; the social innovation innovator and the subject of this manual

• uThinc, the young speakers’ bureau, PA’s profit-for-purpose initiative. Profits from the running of uThinc feed directly into the Start Good Stuff small grants fund, allowing the incubator to provide start up funding to its successful projects.

• Tools4Good; an online toolkit for resources relating to non-profit social innovation. It will eventually be linked to StartGoodStuff so that users of the incubator can access useful tools and resources to help them develop their projects.

Figure 1 – Project Australia’s initiatives

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StartGoodStuff

What it is

Whilst the Internet and social media make it easier than ever to ensure an idea is open to ‘the world’, busy work schedules, content overload and an appetite for hype seem to result in few ideas going beyond a water-cooler chat, blog post or discussion thread. From our experiences it’s a pretty tough gig trying to start good stuff in Australia. Unless an idea has a registered, incorporated identity, tax deductibility or is proposed by an extremely driven, resilient and networked individual or team, it seems really hard to gain the credibility, volunteers or financial support needed to get the idea ‘off the ground’.

In early 2011 we will launch StartGoodStuff (http://startgoodstuff.org.au) - a free, online platform for the identification, incubation and support of user-generated ideas that seek to create a brighter Australian future. StartGoodStuff provides an easy to use space for people with great ideas to build them into something that can become a reality. Ideas and the subsequent projects must be

• Not-for-profit,

• Actionable,

• Utilising existing assets where available,

• Addressing domestic social needs

• In line with Project Australia’s Charter.

The Drupal based site supports multiple individual members and teams and multiple projects. Projects are housed in three phases: ideas (‘Ready’), planning (‘Set’) and launch (‘Go’). The user generated content and modification allows for flexible planning space within a guided process. Everyone is welcome to contribute and see their ideas put into action with ownership of the ideas remaining entirely with the community!

The innovation we support cuts across twelve theme areas: Environment and Sustainability, Health and Wellbeing, Media and Social Enquiry, Technology and Society, Youth Issues and Empowerment, Employment and Opportunity, Culture and Creativity, Community and Social Services, Democracy and Civil Society, Human Rights and Social Justice, Aboriginal Issues, and Education and Critical Thinking.

Figure 2 – The twelve supported theme areas in StartGoodStuff

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Where it fits

Figure 3n shows StartGoodStuff (formerly Action Incubator) and its relationship to existing innovation organisations

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Figure 4 – The homepage of StartGoodStuff.org.au, showing the three phases of incubation (Ideas/READY, Plans/SET and Projects/GO), the twelve theme

areas and featured projects.

How it looks

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How it works

Figure 5 Showing the three phases of incubation that a user must pass through successfully. See following pages for in depth

explanation of each phase.

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What users provide Conditions

Personal Info*

-user name -password -picture (optional) -postcode -other information eg FB, Myspace, Twitter info

Favourite area of interest* (12 options)

Skills

Account, Legal, Clerical, Campaigning, Lobbying, Advocacy, Marketing, PR, Media, Digital Media, IT, Web Development, Graphic Design, Writing, Editing, Research, Project Mentoring, Assets – heart, head, hand. *compulsory

must agree with PA philosophies: -terms and conditions -charter

agrees that video &

images are owned by

user

�profile page �customised information �ability to post an idea �ability to vote

�ability to comment and respond

Sign up outcomes

Figure 6 Sign up page mockup

User signs up

Phase by Phase: Ready

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What users provide Conditions

idea title* including action word from drop down menu, eg develop, plan, undertake, launch etc)

theme area*

From 12 options

description*

<700 characters role nomination* project leader, team member, founder only

location*

Postcode/town/state/nation *compulsory

Agreement with PA’s principles: idea must be: -not for individual profit -aimed at addressing individual social needs -actionable -PA reserves the right to edit or remove ideas that are not in line with these guidelines and our charter -political/religious organisation disclosure

-creative commons

copyright lawsuits &

ownership of idea

� idea will be advertised on the front page and theme based page �other users can leave comments and vote on idea

�a team can self-assemble around each idea, including the identification of a project leader if not already established.

User posts an idea

Figure 7 Mockup showing idea posting page

Idea posting outcomes

Phase by Phase: Ready

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What users provide Conditions

Login*

All supporters must go through sign up process

Comment

Users begin to collaborate on idea and share experiences *compulsory

- a team can self-assemble around each idea, including the identification of a project leader if not already established. -once a team of at least 5 (maximum 10) has been assembled, the team leader may request the idea be upgraded to planning phase

�idea gathers a team around it �team leader is filled if vacant

�at least 5 (max 10) supporters is assembled

�team leader may request the upgrade of idea to planning phase

A team is crowd-sourced

Figure 8 showing the idealisting page. Site visitors can join the idea team by clicking to

the right hand side of the idea listing.

Crowd-sourcing outcomes

Phase by Phase: Ready

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Must Have Comments

Comment (g) Any logged in user can comment on idea

Vote (g) Good idea/bad idea

Report (g) Any logged in user can flag as inappropriate

Founder/Team Member profiles - hyperlinked

Small, hyperlinked thumbnail pics of team members shown. Similar to pictures on Twitter. Username and location ? to be shown on mouse rollover

“Share” function (g) Ability for any site visitor (not just user) to have ability to ‘share’ ideas on their facebook, Twitter, Delicious, Digg etc using www.addthis.com

Contact user form (g) A popup form to allow users to contact another user –(with disguised email address

RSS

Sort Function User can search ideas by category, most popular, recently added, location

Desirable Comments

Link to Tools4Good User generated/voting library of resources pulled from Tools4Good site

Map of Australia Map with search function for users to find local projects

Contact User Internal site email system

Tagwords Searchable (g)

Phase functionality

Figure 9 showing the process flows of this phase of the incubator

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Q. Who can post an idea? A. Anybody – with sign up

Q. What if there is a similar idea already in the incubator?

A. The person posting the idea can decide whether it is worthwhile continuing theirs or joining the existing group.

Q. Who can see an idea once it is posted?

A. Anybody.

projecQ. What if somebody submits an inappropriate idea?

A. All ideas are reviewed prior to being forwarded to plan stage. If an idea is inappropriate it will be unpublished until changed by user. Other

users can also flag inappropriate material.

Q. Who can comment on an idea?

A. Anybody – with sign up

Q. Can I choose more than one ‘area of interest’ for my idea?

A. No.

Q. What’s the difference between a project participant and a project leader?

A. Anybody can join a project and help with its development. The leader is the person responsible for submitting the plan for review (from ‘set’

phase to ‘go’ phase) and driving progress through the incubator. The leader will also be responsible for post-incubator contact with PA through

the Alumni.

Q. Can anybody join a group?

A. The leader specifies joining ‘rules’ upon posting the idea. The group will either be for anyone to join or you may have to request an

invitation.

Q. What if the idea only gathers 4 passionate people?

A. It is up to the group to convince someone else to join or wait. An idea can only be progressed to ‘plan’ status when there are five committed

people contributing to it.

Q. How does PA know there are 5 committed people?

A. We don’t, but it’s in the best interests of the idea that there are.

Q. How long does a group have to wait until they are eligible to move from the ‘ready’ phase to ‘set’ phase?

A. Minimum 1 day beginning after the last group member joins or from posting.

Ready Phase FAQs

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What users provide Conditions

-Answers to 5 key questions in planning phase* (see next page) -what inspired you to come up with your idea? - comments about structure of this process *compulsory

Must show signs of ongoing

team contributions for at

least 30 days

Agreement for PA to use

details & images in

marketing

Phase by Phase: Set

Figure 10 shows the planning space. Eeach tab relates to one of the key plans (See

over). The final tab is a log space, only visible to members of the team and admin.

�The idea gains project space including access to: -blog/commenting space

-task sheets -document sharing capability

-team-member page (including ‘join this team’ links) �Opportunity to request external review of project

Figure 11 shows design of team planning page. Each

tab relates to one of the key plans (see over).

Planning phase outcomes

The team works together on project plans

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Q1. What precisely is your project, why is it needed and how will it be innovative?

Need 1 line text field What need does your idea address?

Idea 1-2 paragraph text box Brief description of your idea and its innovative contribution – first section pulled

from ‘ready’ phase

Brand Pyramid Graphics space Space to develop brand pyramid

Q2. What existing efforts do you know of that can be harnessed? What existing assets or skills can be used?

List up to 5 similar projects you have identified in your research that may already exist and may provide useful design, functionality, process or outcome.

Project Name 1 line text field #ame of similar project, or project that can be harnessed or used as an inspiration.

Project URL 1 line text field for URL Web address of the project

Tags Functionality/design/outcome What aspect of this project is relevant?

Lesson 1-2 paragraph text box What is interesting or useful about the project?

Q3. How will you launch and rollout your project? (Consider aspects such as marketing and communications)

Goal (s) 1-2 paragraph text box eg: launch website, create mailing list, write press release, organise a launch party

TASK FORM

Task 1 line text field What needs to be done?

Team member assigned Drop down menu Who will do it?

Who can help 1 line text field Support, leads and resources available through group’s network.

SUPPORT NETWORKS

Name 1 line text field What support can you access through your team’s network?

Organisation 1 line text field Organisation / field they are involved in

Phase by Phase: Set

The 5 key project plans

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Q4. How will you sustain the project? (include details of your team roles, strengths and a financial plan)

EXPENSES FORM Generate spreadsheet by adding:

Item 1 line text field

Type Drop down menu: IT/marketing/staff/equipment/rent/legal/other

Amount $ field

Frequency Drop down menu: Per week/ month/ year/ one off

FUNDRAISING IDEAS

Idea 1-2 paragraph text box

Contributor Drop down menu with team member names

Form to create roles and assign team members. #ote, display roles, team members and Head, Heart & Hands information from profile.

Role Drop down menu with team member names

Q5. What are the main roadblocks/needs standing in the way of launching your project?

Needs Check box: financial, legal, marketing,web etc

Roadblocks/Concerns 1-2 paragraph text box Allow up to three textboxes

Phase by Phase: Set

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Panel Process and criteris

Panel of up to three, including 1 public leader in theme area, PA staff member, independent innovator

Criteria will include addressing 5 questions with adequate depth & consideration, Satisfaction of following three principles: not for individual profit, aimed at addressing domestic social needs, able to be practically applied.

Accordance with Project Australia’s charter

Public recommendations or a web of trust credibility rating for project team members (TBC)

The plans are evaluated by a select panel

�Project leader and team members are notified of the receipt of their plans � PDF of plan is forwarded to team and selected panellists �Review Manager (PA) ensures review process runs smoothly

�Plan phase is frozen until result of review returns

Phase by Phase: Set

Review outcomes

Figure 12 the plan is sent to an external panel of reviewers, and returned to

the team with feedback and constructive leads for its next phase.

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Review Process Flow

Figure 13 illustrates the flow from when the team leader clicks ‘submit project for review’ (orange circle). This phase is overseen by a

PA appointed Review Manager.

Phase by Phase: Set

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The web details NB: See Figure 9 for process flow diagram relating to Set Phase

Must Have Comments

Contact User (g)

Comment (g) On wall with accessibility restricted to group members. Public can view

Vote (g)

Report (g)

Tagwords (searchable) (g)

Wall Shows activity and discussion. Tabs that default to latest post/popular. Drop down menu with categories

Forum Discussion on wall and embedding for YouTube etc

File upload – Share docs & Video Flickr/Youtube/GoogleDocs

Links to free communication/collaboration software –

Placed in tool bar of set phase work space as per mockup

Access to top 100 tools for incubating PDF only

Team member profiles and roles Supporters with thumbnail – click on image to go to profile

Share plans page Use http://www.addthis.com/ for FB, twitter etc

Gatekeeper functionality, to manage group membership

With ability to: Approve/reject group applicant, remove existing member, pass over role to another. Organic Groups?

Project Management (e.g. Assign = track tasks through tasklist/calendar/spreadsheet)

For release 1 a basic to-do list is required (no calendar). Possibly embedding GoogleDoc spreadsheet. OpenAtrium also looks good. More research needed.

Desirable Comments

Ability to turn on/off relevant tools

Ability to choose URL

Get updates about project

Image/video embedding in blog

Top 100 tools library-user generated

Relevant jobs & tools – Google adwords

Map with search function

Money in the pot icon and figure

CC licence Site wide default T & C covering CC rules.

Relevant Project Matching

Web of Trust

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Q. Who can see the ‘plan’? A. Everybody can see all of the plan except the tab called ‘Log’ which is for conversation & wall history. Q. Who can comment? A. Only members of the group. Q. Can a person join a plan after the ‘ready’ phase? A. They can contact the team leader to request permission. Q. Can members of a group get rid of the group leader? A. No, they have to leave the group and can report the leader. Q. What happens if some of my key members leave the group in this phase? A. The idea will be flagged (automatically) for review and will return to the ‘ready’ phase. OR will group leader have an opportunity to nominate others for these roles. Q. What if group members cannot agree on aspects of the plan? A. Eventually a resolution will have to be reached for it to successfully go ahead. Q. Who can fill in the plans? A. Any of the 10 members. Q. Is all communication in this phase public? A. Yes, except if done in other spheres – ie email, skype etc. Q. How long does a plan have to stay in the ‘set’ phase? A. Minimum 30 days Q. Who can submit the plan for review (‘set’ to ‘go’ phases) A. Only the project leader. Q. What happens after the ‘submit’ button is pressed? A. The plan is forwarded by our admin team to a panel of reviewers. All members of the team are notified of the status.

Set phase FAQs

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PA provides up to $500 start-up funding and support

What users provide Conditions

Details of set up non-incorporated, association bank acct in name of project Option to join PA alumni Option to assist with mentoring Offer of donating skills/time to PA Comments for use in PA marketing Agreement to 3, 6 monthly PA followup* *compulsory

-bank acct must be set up within 2 weeks or grant is forfeited

Phase by Phase: Go

�holding page for project with links to new content (eg their Facebook/Twitter) �up to $500 grant funds if appropriate

�PDF printout of minutes for application of bank acct

�Reviewer feedback and leads in easy PDF doc within 1 month

Figure 14 shows the project holding page – with comments from reviewers,

access to the archived project and links to the project’s new housing (ie

Facebook, Twitter, URL)

Launch outcomes

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The web details

Must Have Comments

Contact User (g)

Comment (g) On wall with accessibility restricted to group members. Public can view

Vote (g)

Report (g)

Updates (blog)

Tagwords (searchable) (g)

Archived Plan Contents transferred across from plan phase. New PDF created of submitted plan.

Auto generated project plan in nice format

Admin/User communications log

Project Management task list Ability to export data to take elsewhere

File upload – share docs (Scribs?), Share pics (Flickr), Share video

File upload function

Advertising Logos or tag words showing needs of a project

Access to top 100 tools for supporting projects (PDF) Use http://www.addthis.com/

CC licence Default licence

Share projects page (FB, Twitter, Delicious, Digg etc) using http://addthis.com/

Desirable Comments

Matching with profiles (direct and reverse)

Public donations (external/to bank acct provided to PA or via ChipIn)

Scroll over image for website hyperlinks (snap)

Map with search function

Top 100 tools library-user generated

Relevant jobs & tools – Google adwords

Map with search function

Money in the pot icon and figure

CC licence Site wide default T & C covering CC rules.

Relevant Project Matching

Web of Trust

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Go Phase FAQs Q. Can a user/project leader change the project brief post review? A. No. Q. How many attempts does a project get for review? A. 3. Q. What happens if a project is not accepted after 3 tries for review? A. The project is de-activated after a reasonable waiting period for acceptable changes. Q. If successful, how much money does a project receive? A. up to $500. Q. Can users see how much money is available in the pot – and therefore decide to wait until there is more? A. Yes – all users should be able to see collective kitty at all times, as well as other projects in the running. Q. How does allocation work? A. There will be a closing date for projects submitted per month, so that the funding amount is always current. Q. Is the project allocated funding based on criteria other than its worth ie location, ‘area’ of interest’ etc. A. No, just the merits of the plan. Q. If there is $510 in the kitty and two projects waiting for review will the first to be approved get $500 and the second $10? A. No, all succesful projects submitted within the same funding period will receive equal shares of the pot. Q. What if the project has no foreseeable costs? Will it still be eligible for $500? A. No Q. How does the project use its money? A. Based on the costs illustrated in its budget. There may be further limitations including part payment to ensure good use of funds. Q. What happens after a project leaves the incubator? A. Project leader signs onto Alumni, agrees to 3month, 6month, 1 year. 5 year contact with PA Q. What happens if the project needs more support post-incubation? A. PA recommends groups ie vibewire, ASIX etc. Q. How will Project Australia measure its’ impact? A. We are currently working on a user-generated SROI model that will fit in the alumni program.

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Overall Site Process Flow

Figure 15 describes the linear flow of the site (left to right) across the different user experiences (top to bottom).

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The Buts and Bolts

Terms and Conditions By using and/or visiting the StartGoodStuff website at www.startgoodstuff.org.au (Website) you acknowledge your acceptance of these terms and conditions of use (Terms). If you do not agree to any of these Terms, then please do not use the Website. The Website is owned and operated by The PA Trust, known as Project Australia, (PA).

1. PA reserves the right to change these Terms at any time by posting changes online and it is your responsibility to refer to and comply with these Terms on accessing

the Website. Your continued use of the Website after changes are posted constitutes your acceptance of these Terms as modified. If there is any conflict between

these Terms and rules and/or specific terms of use appearing on the Website relating to specific material then the specific terms of use will prevail.

2. Membership

If you wish to upload material onto the Website or to engage in any activities within the Website, you must complete the online registration form and become a

member (Member). Each Member is given a login name and a password that is unique to that Member and grants the Member access to their individual account.

You must be *12* years or over to register as a Member. If PA discovers or has any reason to suspect that you have not reached [*] years of age then we reserve the

right to suspend or terminate your Membership immediately and without notice. When registering, you must provide a minimum level of completed information

that is accurate.

You may never use another Member's account without permission. You are solely responsible for the activity that occurs on your account, and you must keep your

account password secure. You must notify PA immediately of any breach of security or unauthorised use of your account. Although PA will not be liable for your

losses caused by any unauthorised use of your account, you may be liable for the losses of PA or others due to such unauthorised use.

3. Use

PA gives you permission to use the Website as set in these Terms, provided that: (i) your use of the Website as permitted is solely for your personal, noncommercial

use; (ii) you will not copy or distribute any part of the Website in any medium without PA's prior written authorisation; (iii) you will not alter or modify any part of

the Website other than as may be reasonably necessary to use the Website for its intended purpose; and (iv) you will otherwise comply with the Terms.

4. Uploaded Content & Contributions

Members may upload content, including discussion comments, audio files, articles, pictures, video clips, data and other information, onto the Website in order to

inform, educate, connect and motivate Members and the wider community, and to engage in any activities within the Website (User Content). User Content will be

available on the Website to be viewed by Members and non-members. User Content should be uploaded or posted onto the Website using the mechanisms provided

for within the Website and in a format as directed on the Website.

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5. Licence to PA

You agree that PA (and third parties authorised by PA) may make the User Content uploaded onto the Website available on the Website and on any other media,

whether now known or invented in the future, which may include other Internet sites, television and/or radio and that User Content may be made available with

advertising or sponsorship. You now grant PA (and third parties authorised by PA) a world-wide, non-exclusive, perpetual, royalty-free, transferable licence to use,

display, publish, transmit, broadcast, reproduce, communicate to the public, copy, re-arrange, store, re-format and sublicence the User Content for such purposes.

You also grant PA the right to issue publicity concerning the User Content and any material, service or programme in which it may be included, and for such

purpose to use and reproduce your name, likeness, image and/or voice (including any photograph, film and/or recording of you) in any media at any time or times

without remuneration.

6. Your IP Rights

You agree and guarantee that any User Content you provide or upload is original to you and does not infringe the copyright or any other rights of any other person.

You must obtain any consents that are necessary for you to provide the above mentioned licence to PA.

You agree and confirm that no aspect of the User Content provided by you will breach any contract or duty of confidence, be defamatory, obscene, indecent,

harassing, threatening, pornographic, liable to incite racial hatred, hateful, offensive or encourage conduct that would be considered a criminal offence, give rise to

civil liability, violate any law, constitute a contempt of court or be calculated to bring any broadcaster or other person into disrepute and all facts expressed by you in

User Content are true to the best of your knowledge and belief and, insofar as your User Content contains any opinions, these opinions are your own and are

genuinely and truly held by you.

You shall be solely responsible for your User Content and the consequences of uploading or publishing them. In connection with all User Content, you affirm,

represent, and warrant that: (i) you own or have the necessary licenses, rights, consents, and permissions to use and authorise PA (and third parties authorised by PA)

to use all patent, trademark, trade secret, copyright or other proprietary rights in and to any and all User Content to enable inclusion and use of the User Content in

the manner contemplated by the Website and these Terms; and (ii) you have the written consent, release, and/or permission of each and every identifiable individual

person in any of the User Content to use the name or likeness of each and every such identifiable individual person to enable inclusion and use of the User Content in

the manner contemplated by the Website and these Terms. You agree to indemnify PA against all costs and claims by third parties arising from any breach of these

warranties. You consent to any use of the User Content which may otherwise infringe your moral rights pursuant to the Copyright Act 1968 (Cth).

PA does not, unless agreed with you, claim any rights of ownership in any User Content. Unless you agree otherwise, you retain all ownership rights in the material

you upload onto the Website and so you will still have the right to use your User Content in any way you choose, provided that such use does not conflict with or

limit the licence granted to PA.

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7. PA's IP Rights

The content on the Website, except all Member generated User Content, including without limitation, the text, software, scripts, graphics, photos, sounds, music,

videos and interactive features, and the trade marks, service marks and logos contained therein, are owned by or licensed to PA. Content on the Website is provided

to you for your information and your personal use and may not be used, copied, reproduced, distributed, transmitted, broadcast, displayed, sold, licensed, or

otherwise exploited for any other purposes whatsoever without the prior written consent of the respective owners. You agree not to circumvent, disable or otherwise

interfere with security related features of the Website or features that prevent or restrict use or copying of any content on the Website.

8. Privacy

Any private information and/or data relating to your User Content, including information that you are asked to supply or that you supply voluntarily as part of the

registration process or as part of the upload/download process, will only be used by PA and PA's subcontractors, employees, agents and advisors (including legal

advisors) as part of the process of administering your Membership, when making decisions whether any User Content you seek to upload onto the Website should be

accepted or rejected and otherwise in accordance with PA's Privacy Policy. You can obtain a copy of the Privacy Policy on the Website or by calling PA on 0449

055 487.

9. Rejection of Content

PA does not promise to broadcast or otherwise make available any User Content. Any User Content may be rejected by PA in its absolute discretion. All decisions

are final and PA will not enter into any discussions or correspondence about why any content has been rejected. We will be guided in our decision to reject content

by our Charter <insert url>.

PA may, in appropriate circumstances, and in its sole discretion, remove certain content or disable access to content that appears to be offensive or legally or

otherwise problematic, e.g. it infringes the copyright or other intellectual property rights of others, or for any other reason PA decides.

10. Disclaimer and Limitation of Liability

You agree that your use of the Website shall be at your sole risk. To the fullest extent permitted by law, PA, its officers, directors, employees, members and agents

disclaim all warranties, express or implied, in connection with the Website and your use of the Website. PA makes no warranties or representations about the

accuracy or completeness of the Website's content or the content of any sites linked to the Website. PA assumes no liability or responsibility for and will not be

liable for any damages whatsoever, whether direct, indirect, incidental, special, punitive, or consequential, resulting from, any (i) errors, mistakes, or inaccuracies of

content, (ii) personal injury or property damage, of any nature whatsoever, resulting from your access to and use of the Website, (iii) any unauthorised access to or

use of our secure servers and/or any and all personal information and/or financial information stored therein, (iv) any interruption or cessation of transmission to or

from the Website, (iv) any bugs, viruses, trojan horses, or the like which may be transmitted to or through the Website by any third party, and/or (v) any errors or

omissions in any content or for any loss or damage of any kind incurred as a result of the use of any content posted, emailed, transmitted, or otherwise made

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available via the Website. PA does not warrant, endorse, guarantee, or assume responsibility for any product or service advertised or offered by a third party through

the Website or any hyperlinked website or featured in any banner or other advertising, and PA will not be a party to or in any way be responsible for monitoring any

transaction between you and third-party providers of products or services.

PA acknowledges that User Content uploaded by Members is a reflection of the knowledge, awareness and opinion of the individual Member and does not

necessarily represent an opinion held by PA. PA respects the differing opinions of Members but does not profess to share any opinion expressed by a Member and is

no way responsible or liable for any aspect of any User Content.

PA may terminate, change, suspend or discontinue any aspect of the Website, including the availability of any features of the Website, at any time without notice or

liability.

11. Third Party Links

The Website may contain links to third party websites that are not owned or controlled by PA. PA has no control over, and assumes no responsibility for, the

content, privacy policies, or practices of any third party websites. In addition, PA will not and cannot censor or edit the content of any third party site. If you decide

to visit any linked website, you do so at your own risk and you expressly relieve PA from any and all liability arising from your use of any third party website.

12. Governing Law

These Terms are governed by the laws in force in New South Wales and you submit to the exclusive jurisdiction of the courts exercising jurisdiction in New South

Wales.

13. General

If any provision of these Terms is deemed invalid by a court of competent jurisdiction, the invalidity of such provision shall not affect the validity of the remaining

provisions of these Terms, which shall remain in full force and effect. No waiver of any term of this these Terms shall be deemed a further or continuing waiver of

such term or any other term, and PA's failure to assert any right or provision under these Terms shall not constitute a waiver of such right or provision.

14. Contact

For more information please contact PA at [email protected] or PO Box 695, Strawberry Hills, NSW 2012.

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Creative Commons Policy In progress

Attribution

This applies to every Creative Commons work. Whenever a work is copied or redistributed under a Creative Commons licence, credit must always be given to the creator.

Basically the owner of copyright is the creator. So for the user generated content that people post on the site the creator and owner is the user who posted the content. For all

the other content the copyright owner will be PA. That would include the home page, graphics and all the info about PA that PA puts up on the site.

Questions for StartGoodStuff:

1. How will a 3rd party know what content has been created by PA and what has been created by a user? Sometimes it will be obvious, but sometimes it might not be clear. If

the 3rd party can't tell this easily then how will they know whether to give credit to PA

or a user when they copy or redistribute content?

2. In relation to user generated content (UGC), will a third party always be able to tell who the third party is?

a) For example, will you be allowing people to use nicknames when they post this content ? If so, how can the third party give credit to a user who's just given their

nickname? If you have a 'no nicknames' policy, how will that be received by users? Some people might prefer to user nicknames to stay anonymous.

b) Also, there's the issue of people putting up UGC, but giving a deliberately false name. Imagine that John Brown posts as Peter White something controversial then a third

party copies or redistributes that content. The third party would then give credit to the wrong person and Peter White might object and come back at both the third party and

PA for defamation. They could argue that the publication of the content with false attribution was a slur on his or her reputation.

Bon-Commercial

Lets others copy, distribute, display, and perform your work — and derivative works based upon it — but for non-commercial purposes only.

Questions for Start Good Stuff:

1. How to clearly distinguish between commercial and non commercial purposes. Ie putting the content in a book or song that's sold is clearly commercial. But what

about just pasting or embedding the content on another site that happens to sell things on it. What about if that site's also owned by a for profit company? Is that

enough to make it a 'commercial purpose' even if the content that's come from PA's site is not on the goods that are being sold?

Need to define any content on the site that PA doesn't want to allow others to copy without PA’s permission ie logos, designs, purpose of the organisation etc..

Share Alike

Allows others to distribute derivative works only under a licence identical to the licence that governs your work.

Question for Start Good Stuff:

How will PA know that someone has distributed derivative works? Currently there is no requirement in the website to notify PA. Need to build this into the site.

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Content Policy In progress

Essentially:

Ideas can be critical but positive – cannot be vindictive towards any particular individual or entity No violent or illegal action.

- No action against any person or group on the basis of race, origin, nationality, religion,

language, gender, sexual orientation, or physical or mental ability.

- Every person should have the right to work with others, freely and independently, for a better life and a better community.

Further ideas accessible through: http://blog.js-kit.com/2009/03/19/commenting-rights-and-

responsibilities/

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Brand

Brand Pyramid

Figure 16 The StartGoodStuff brand pyramid demonstrates the core of our mission, our strengths and aims

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Logo, Taglines and Palette

Background: #393939

Blue: #1f5b83

Orange: #e64215

Yellow: #f4b400

General tagline: Your chance to StartGoodStuff, together

Campaign tagline: Use your powers for good!

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Administration

HR Needs

- Moderators of Idea and Plan submissions - Chief Assessor of project applications - Assessor of project applications (to liaise with chief assessor - will need 3 for each theme area - can be double up of non-area specific people) - Technical support for site queries/problems - Updating and maintaining general site content (i.e. news, about, etc) - Updating and maintaining Social Enterprise landscape site diagram/content (updating our research content) - General site queries support

Current Team & Contact Details

- Executive Director – Project Australia – Donnie Maclurcan – [email protected] - Project Manager – Project Australia – Marton Marosszeky – [email protected] - General Manager – StartGoodStuff - Rose Macdonald – [email protected] - Lead Developer – Juan Delard – [email protected] - Developer – Laurie Tuch – [email protected] - Web Administrator – Chris Skene – [email protected] - Systems Designer – Nick Agnew – [email protected] - Mockups – Nickash Singh – [email protected] - Graphic Designer – Veronique Houlet – [email protected] - Graphic Designer – Billy Huang – [email protected]

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Inspiration [Donnie’s Dreaming]