The Impact of Digital

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The Impact of Digital on Business Models Data, Interac+ons and magic moments.

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Isabel Fernández Peñuelas Oracle DIGITAL

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Start-‐ups make unique proposiPons

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TECH #FINTECH #INSURTECH #ENERGYTECH #INFOTECH …

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€1 billion

£250 million

$20 million

Digital has lead to big investments


Experiment & Exploit New Technologies Which Support Digital Business

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Alibaba launch pay by selfie

Biometric Security

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Facebook has introduced the Surround 360

VIDEO 3D

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Virtual Reality

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Premium discounts up are available to “Movers” who take steps to be more

acPve Wearables

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Don’t

Equate Digital business with one specific technology area Think in terms of a single technology, process change or information source solving your digital business needs

Do Blend a dynamic combination of

diverse technologies, information, processes and people. Focus on the business outcome.

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Scenarios expand your thinking and help you develop a range of possible outcomes, each backed by the sequence of events that would lead to them.

Helps avoid the human quirk that leads us to expect that the future will resemble the past and that change will occur only gradually

Scenarios uncover pre-determined outcomes—particularly unexpected ones :

“It has rained in the mountains, so it will flood in the plains.”

Scenarios limit ‘Groupthink’ & allow people to challenge conventional wisdom

� Scenario Planning


Specialised business models precisely adapted to the current business environment can be short lived…

Sabre-‐toothed Tigers & Sharks

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(It’s rumored) that Israel instituted a policy known as “the tenth man.” When nine people agree on something, it’s the tenth man’s responsibility to disagree no matter how improbable the idea.

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‘Magic Moments’ Giving people what they need, want & love in this changing world


Consistently, providing ‘Magic Moments’ for consumers & businesses on their needs using all the data available, wherever that might come from.

Data-‐Driven Business


•  Harness data from a range of plajorms

•  Understand & predict customer behaviour

•  Enhance operaPons by minimising human intervenPon

•  Improve human decision making (when needed)

•  Engage customer’s and employee’s with relevant and personalised products, services and informaPon

Data-‐Driven Business

Key Characteris-cs for delivering ‘Magic Moments’


• Harness data from a range of plajorms

• Understand & predict customer behaviour

•  Enhance operaPons by minimising human intervenPon

•  Improve human decision making (when needed)

•  Engage customer’s and employee’s with relevant and personalised products, services and informaPon

Data Driven Business Key Characteris-cs for delivering ‘Magic Moments’


Platform Services

Secu

rity

Business Services

Product Systems

Customer Employee Partner

Mobile

Integration & Service Management

Information & Big Data Management

Innovation Environment

Analytics Governance

Digital Applications

Channel Management

Web IOT Agents

Core Applications External Systems Data Sources

Simplification & Efficiency

Innovation & Agility

How Oracle enables ‘Magic Moments’

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• Car as a Service •  Smart Home • Assisted Living • Paoern of Life •  LogisPc As-‐a-‐Service • Usage-‐based Insurance •  Embedded Banking • ConnecPvity As-‐a-‐Service

Rise of the Enterprise as a Service (EaaS) Paradigms


UTILITIES •  Stop at next exit for 15% of your EV charging point RETAIL •  How about lunch....stop by our store...1m away

•  Pre-order coffee and pick up in store.

•  As you are not driving...do you want to shop???

•  Exclusive rates for Customers

INSURANCE •  Pay as you Drive Models

Potential for other industries to position products, services & experiences

Car-as-a-Service

DRIVE TRAIN

EXPERIENCE (Apple CarPlay)

DRIVING OS ACCESS


Working with the Ecosystem allows organisaPons to tackle things beyond their individual capabiliPes

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Digital Leaders

You Need a Plajorm to be at the Center of your Ecosystem

Data Driven


WE WORK WITH OUR CUSTOMERS IN NEW WAYS TO ENABLE CONSTANT INNOVATION

Big Ideas

Cloud Paoerns

Idea+on Workshops (DDEs)

PlaGorm Mapping Workshops

Minimun Viable Products

Cloud Prototyping

Digital Maturity Assessments

Digital Insight Program

… and more

The Impact of Digital

Business

Transcript of The Impact of Digital