Impact Of Digital & Social Media On B2B
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Transcript of Impact Of Digital & Social Media On B2B
Impact of Digital & Social Media on B2BA 2015-16 perspective - Prasant Naidu
“99% Marketers rated social media as either very important or somewhat important for their organization.” Regalix Research,2015
“While B2B marketers allocate 28 percent of their total marketing budget to content marketing, 85 percent of those surveyed said that lead generation and sales would remain the most important goals for B2B content marketers over the new year.” Content Marketing Institute and MarketingProfs
Data
“Creating more engaging content remains a top priority for marketers (72 percent) with 41 percent seeking better story tellers.”Content Marketing Institute and MarketingProfs
“Having a better understanding of what content is effective and what it isn't remains important to 65 percent of those surveyed while 51 percent said creating visual content was important.”Content Marketing Institute and MarketingProfs
Data
“Benefits for Facebook – 90 percent say increased exposure, 77 percent citing increased traffic as a plus. Additionally, 68 percent agreed that Facebook provided marketplace insight with 65 percent saying it generated leads and improved search rankings.”Social Media Examiner report 2015
“Which forms of content they most want to learn more about, the greatest number of those B2B marketers surveyed said, “creating videos took first place as the area marketers most want to learn about, followed by blogging and creating visuals.”Social Media Examiner report 2015
Data
State Of B2B Social Media 2015
Regalix Research – June 2015
‘Content Marketing’ word of the year – The Association of National Advertisers
Branding Lead Gen
Regalix Research – June 2015
Key Objective
“We are specifically connecting with clients who are primarily business executives and industry leaders.”Shari Jones, CMO, XOJET
XOJET Campaign
Quote from Marketing Land
Brand BuildingRecruitment
“Anyone who visits our LinkedIn page can see our commitment to recruiting and retaining the industry’s best pilots; and that reflects our brand’s emphasis on delivering a world-class experience that puts our passengers first.”Shari Jones, CMO, XOJET
Key Objective
Lead Gen Traffic
Benefits
Twitter LinkedIn
Popular Networks
Platform Madness
LinkedInLeads
Lead Generation
Blogging
Active SM Tactic
Volvo TrucksLive Test Series
• 100M views on YouTube.
• Increase of 46% in consideration among truck buyers.
Video Storytelling
Viral Madness
Century Ply Heroes
• Tribute to the artists• Appealed to 200 pujo
pandals• 3 extraordinary
carpenters were chosen to be honored
Video Storytelling
• Content Marketing will evolve• Increase in emotional connect• Email Marketing still not dead• Marketing Apps will gain ground• Delivery of personalized needs will grow
2016 Trends
• Budget• ROI• Social Networks • Adblocking
2016 Challenges
The fine line between B2B and B2C advertising style are coming closer.
Thank You!Lighthouseinsights.in
@LHInsights