The History of Marketing by Apple
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Transcript of The History of Marketing by Apple
The History Of Advertising Campaigns Of Apple
The History Of Promotion Campaigns By Apple. IncK. Naga SrikarAbout Apple.IncApple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers.Established:- April 1, 1976
Logo HistoryAbout Apple.Inc
Logo History39 years
39 years
Apples First LogoVOYAGING THROUGH STRANGENEWTON---- A MIND FOREVERSEAS OF THOUGHT--- ALONE
Apples First LogoThe logo did however look a little classic, rather than contemporary though. And also the practicality of this being produced on computers was questioned, leading to Steve Jobs deciding a redesign was needed almost immediately.
Apples First Logo
Preparing The Second Logo
Preparing The Second Logo9
Preparing The Second Logo
10
Preparing The Second Logo
Logo
Preparing The Second 12
Fast Forward
22 Years
The Next Logo
The Next LogoProduction costs
3D
The Next Logo
The Next Logo
Ad CampaignsApple - The company that redefined ads1984 : The Macintosh
1997 : Think Different
As you saw, the ads were less focused on the product, And were more focused on the company, what it aims at and what it stands for
But Consumers wanted to know the product they wanted to buy and NOT about the company selling it. SO, ADS GOT CHANGED1999: The iMac
2001: iPod
Then, the ads turned out too product-focused and boring.And people became more concerned about why the product is BETTER than othersA new ad campaign starts!!
2009: Mac And PC Ads
One More Thing!!!
The Secret???
The way the products were presented by Apple in their keynotes is always unique and interesting. In fact, the most common example for the most effective presentation ever is Steve Jobs introducing the iPhone, when he merged 3 devices.
One Last Thing!!!Thank You!