Apple Email Marketing Critique
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Email Marketing Courtney Jones Assignment 3
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Transcript of Apple Email Marketing Critique
Email Marketing
Courtney JonesAssignment 3
Subject.To.From.
Subject:•Describes an offer•Not too “salesy”•Straight-forward•New Subject Line: Free iPod touch for College
To & From:
• “To” line: • Could personalize by changing from email address to name of customer ✗• Shows personal email address rather than generic name ✓
•“From” line: • Shows “From: Apple” instead of a non-recognizable address, such as,
“[email protected]” ✓• Could reinforce email purpose by including something like “iPod” or “Free iPod”
in address ✗
Audience• College students – New to college, or upgrading
• Parents of college students
• Laptops are a must-have for college students– Many parents purchasing
• Macs are popular, but expensive– Promotion helps sell, parents and students feel they are
getting a better deal
Offer.Call-to-Action.• Offer:
– Free iPod touch with the purchase of a Mac for college ✓– Suggestion: Free printer with purchase of a Mac for college.– Suggestion: Free Windows software for college students with
purchase of a Mac.• Call-to-Action:
– “Learn More” ✓– “Shop online” ✓– “Find a store” ✓– Suggestions:
• “Buy Now!” • “Ask us How”
Creative Design
•HTML Layout• Simple and straight-forward ✓
•Design• Customized graphic to attract
target audience: college students ✓
• Limited text: Picture explains most ✓
• Suggestion: Apple logo in top corner
