78830132 Apple Marketing Project

8/17/2019 78830132 Apple Marketing Project

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Index

Number Particular Pg. No.

1 Executive summary 1

2 Company Overview 2

3 Products Portfolio 2

Overview of !martp"one industry 2

# Product Overview

$ %udit of mar&eting environment #

' !(O) analysis *

+ ,ar&eting ,ix 11

* ,ar&eting approac" 1'

1- ecommendations 21

11 %ppendix 22

12 /ibliograp"y 23

Student id:-77090417 | 0

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1) Executive Summary : -

)"is report will analy0e and discuss t"e most important elements of t"e mar&eting

environment for t"e launc" of t"e iP"one t"at is to say t"e main t"ree levels of t"e

mar&eting environment. t"e macroenvironment t"roug" tec"nological economical

social and political forces and finally t"e internal environment t"roug" t"e relation of

%pple wit" its employees and its mar&eting p"ilosop"y. )"e analysis for t"e micro

environment is based on Porters # forces model and t"e one on t"e macro

environment is based on PE!) analysis. )"e report will also give an interpretation

for eac" of t"ese aspects a recommendation wit" a rating of t"e attractiveness of

t"e 45 current mar&eting environment in w"ic" t"e iP"one is launc"ed.)"e principal conclusions of t"is report s"ow t"at t"e iP"one is a successful product

t"at combines interesting features6 iPod internet browser and mobile p"one w"ic"

satisfy t"e customers needs.

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) Overview of company:-

%pple 7nc. is an %merican corporation t"at designs and manufactures computer "ardware

software and ot"er consumer electronics devices. )"e company is best &nown for t"eir

,acintos" personal computer line ,ac O! 8 extremely loyal userbase i)unes media

application t"e iPod personal music player and i P"ones. )"e company "ead9uarters is in

Cupertino California CEO and cofounder is !teve :obs and t"e company boasts 2+ retail

locations spanning 1-$ different countries. ;apple 2-11<

%pple was establis"ed on %pril 1st 1*'$ by !teve :obs !teve (o0nia& and onald (ayne

to sell t"e %pple 7 personal computer &it. !teve :obs was said to own #= of t"e company

!teve (o0nia& wit" #= and (ayne wit" t"e remaining 1-=. ("ile :obs and (o0nia& were

young wit" little to no assets onald (ayne was older wit" personal assets and was scaredto put t"ese at ris&. )"is resulted in (ayne selling "is s"are of t"e company bac& to :obs

and (o0nia& for a reported +-->. )oday (aynes s"are of t"e company would be wort" over

3 billion dollars. ;,ic"ael ?oug"erty 2-1-<

7n ?ecember 1*+- %pple went public. 7ts offering of .$ million s"ares at >22 eac" sold lot

wit"in minutes. !econd offerings of 2.$ million s"ares 9uic&ly sold out in ,ay 1*+1.

%s of !eptember 2# 2-1- t"e Company "ad opened a total of 31' retail stores including

233 stores in t"e 4nited !tates and + stores internationally.;apple b2-11<

3) Product portfolio:-

%pple "as different segment in its product portfolio6 ;apple 2-11<

1< ,acintos" computers2< 7 P"ones ;7 P"one 3g 7 P"one 3gs 7 P"one <3< 7 Pad< 7 Pod#< !oftware ;7 )unes and ot"er application software<

4) Overview of Smartphone industry:-

% !martp"one is a mobile p"one t"at offers more advanced computing ability and

connectivity t"en ordinary feature p"one. !martp"one may refer to "and"eld computer

integration wit" a mobile. !martp"one are completely built wit" operating system software

w"ic" allows user to use p"one instead of t"eir laptop or computers. 7n 2-11 !martp"one

are experiencing accelerating rates of adoption6 22= of consumers already "ave a

!martp"one wit" t"is percentage rising to 31= amongst 23# year olds.;ismas"p"one

2--*<

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http://www.brighthub.com/members/medougherty.aspxhttp://www.brighthub.com/members/medougherty.aspxhttp://www.brighthub.com/members/medougherty.aspx


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@ist of companies involved in manufacturing !martp"one are as follows 6 ;ismas"p"one

2--*<

1< %pple2< No&ia3< /lac&berry ;7,<< A)C#< Buitsu$< Ot"ers ;includes ,otorola !ony and everyone else<

%ppleDs !martp"one mar&et s"are growt" over 1 year "as been 1- times t"at of any ot"er of

its competitors. Aowever %pple is still only t"ird in line w"en counting t"e number of units

sold by eac" maor !martp"one manufacturer. No&ia is first selling a w"opping 1+1---

in t"e 2nd 9uarter of 2--* and 7, ;/lac&berry< is 2nd wit" '$'+*-- units sold.

!ource6 .;ismas"p"one 2--*<

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http://www.ismashphone.com/2009/08/a-look-at-the-smart-phone-industrys-market-growth.htmlhttp://www.ismashphone.com/2009/08/a-look-at-the-smart-phone-industrys-market-growth.html


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5) Product overview:-

%pple i P"one is t"e latest i p"one series p"one launc"ed by apple inc. Bor t"is report i

"ave c"osen t"is product and furt"er mar&eting analysis is done in following report.

!ource6 ;apple 2-11<

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6) udit of mar!etin" environment:-

1) Macro Environment

Source(learning marketing, 2005)

1) Political factor :-

7n 2-1- Emergency /udget t"e C"ancellor announced an increase in t"e standard

rate of %) from 1'.# per cent to 2- per cent effective from :anuary 2-11. )"is

would affect t"e total selling price of i p"one . (apple store, 2011)

F%)) laws can interfere selling of i p"one in global context. (du&e law2--)

%s most apple ip"one is sold in terms of contract wit" ot"er telecommunication

companies sometimes customer finds problem to finis" t"is contract and t"us laws

of suc" contract affect t"e consumer buying decision.

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2) Economic factor:

Average Weekly EarningsRegular pay growth decreases

Source (nationa statistics, 2011)

• As s!o"n in #ra$! a%era#e "ee&' incoe o $eo$e in *+ is #oin#

si#!t' do"n ro eruar' 2011, t!is a' a.ect t!e $urc!asin#

$o"er o consuer in uture/

• *ne$o'ent rate o *+ is 7/ "!ic! is uite !i#! and can a.ect

t!e ses o co$an'/

• 7nflation

CP7 .-= P7 #.3=

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Source(national statastics b,2011)

7nflation rate was .- per cent in ,arc" 2--* down from . per cent in Bebruary

2-11. %s inflation is decreasing but still is 9uite "ig" w"ic" can affect consumer

purc"asing decision.

!) Sociocultural factor:

Po"ulation E#timate#$% "o"ulation gro to '1 million

Population: by gender and age, mid-2009

Source(national statastics c,2011)

)"e estimated resident population of t"e 45 was $1'*2--- in mid2--* and

C"ildren aged under 1$ represented approximately one in five of t"e total

population and yout" population between 2-- is also "ig" t"us apple "as

larger scope as it target t"e customer between t"is group.

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F?P per "ead in /ritain was G23#-- in 2--+ w"ic" means standard of living in

/ritain was "ig". %s apple group is targeting t"e customer wit" "ig" income

earning group can get larger customer group in /ritain. (?avid smit" 2--'<

%s per capita income and economy is growing after t"e great recession mostpeople want to ac"ieve "ig"er slandered of living by purc"asing premium

product. Aence it widened t"e mar&et for apple ip"one.

• %s compared to %sian countries t"e culture of 45 is independent t"at means

individual are free to ta&e t"eir own decision after 1+ years. ("ic" also influenes

t"e buying decision of consumer.

*) +ecnological factor:

• %pple ip"one is loaded wit" latest tec"nology going in mar&et. /ut 7nnovation

in tec"nology ta&es place very fast t"us companies "as to &eep updating t"eir

product wit" new tec"nology. !oon apple is going to launc" apple ip"one #

"ence apple ip"one would be out of mar&et.

2) Micro environment:

,ic"el Porter identified five forces for analysing t"e micro environment ;Eli0abet" A. and

)erry O 1**$<

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S u p p l i e r ( S u p p l i e r p o w e r )

S u p p l i e r ( S u p p l i e r p o w e r )

B u y e r s ( B u y e r s p o w e r )

B u y e r s ( B u y e r s p o w e r )

P o t e n t i a l e n t r a n t s ( T h r e a t o f m o b i l i t y )

P o t e n t i a l e n t r a n t s ( T h r e a t o f m o b i l i t y )

S u b s t i t u t e ( T h r e a t o f s u b s t i t u t e )S u b s t i t u t e ( T h r e a t o f s u b s t i t u t e )

I n d u s t r yc o m p e t i

t o r s( S e g m e

n tR i a l r y )

#) S$O% &'(SS:-

• Strengt:

Innovative H )"e i P"one "as an innovative touc" screen t"at is patented and

unmatc"ed by any ot"er mobile product today. 7t also "as many functions of ot"er

mobile products all in one device.

-om"ati.ilit/ H)"e p"one will wor& wit" i)unes and wit" ot"er ,acI%pple products li&e

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t"e new %pple ) allowing for wireless connectivity to t"e big screen. )"e i P"one is

also compatible wit" many ,ac O! software tools. ,ac O! compatibility means t"at t"e

i P"one "as limitless potential for upgradeability.

Ea#eof$#e H )"e allnew touc" screen interface ma&ing operations extremely

intuitive. 7t is radically different from t"ose of ot"er p"ones or P?%s t"at recogni0es multi

finger gestures ust as t"e "uman "and normally be"aves. )"e ,ac O! 8 application

imbedded into t"e i P"one assures users will easily recogni0e w"at t"ey can do

rand a&arene## H %pple is well &nown for cool essential gadgets li&e t"e iPods ipad

macboo& and !martp"one along great tec"nological innovations li&e t"e original

,acintos".

Price H %t G1+ t"e i P"one would be sold at a reasonable price for its value. 7t

outperforms any ot"er P?% or smart p"one on t"e mar&et and t"e convenience of

"aving multiple features combined into onedevice increases its overall value.

ualit/ H )"e i P"one "as one of t"e brig"test and most scratc" resistant screens in t"e

mar&et. 7t also "as a fine metallic finis" t"at is durable and lig"t. )"e software suite

included is also unsurpassed wit" t"eir ease of use and resistance to computer viruses.

eakne##:

Image H )"e %pple brand is not targeted towards business people w"ic" most smart

p"ones "ave targeted. ?oes not "ave a reputation as being compatible wit" t"e

corporate world.

Price H %pple does not yet offer lower priced models for more cost conscious

consumers.

$#er Interface H )ouc" screen interfaces suffer from t"e problem of Jgorilla armK in

w"ic" longterm use of a flat solid surface for input becomes uncomfortable.

• 3""ortunit/:

Increa#ing demand and ex"an#ion to a ne& target #egment H %pple will continue to

target t"e business productivity mar&et w"o wants an all in one computing solution. /ut

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as tec"nology advances and smart p"ones get c"eaper companies also "ave a great

opportunity to target people w"o want entertainment. %pple will attract t"ese consumers

and get iPod users to upgrade to i P"ones.

$"gradea.le H !ince software on t"e i P"one can be updated it allows new exciting

features to be broug"t in w"ic" ta&e advantage of t"e touc" screen ability. Buture

versions will also be "ardware upgradeable.

Partner#i"# H %pple can collaborate wit" many powerful global mobile p"one

companies to flood t"e mar&et wit" iP"ones w"ic" reduces costs in mar&eting and

increases revenue t"roug" longterm agreement deals.

+reat#:

Increa#ed com"etition H !mart p"ones are easier to ma&e now more t"an ever. ,orecompanies may enter t"e mar&et given t"at t"ere are few barriers to entry ot"er t"anpatents. Competitors or even %pple contractors can maneuver around patents to createsimilar devices.

4o&n&ard "ricing "re##ure H )"e i P"one is mar&eted as a "ig"end p"one butp"one prices are almost certainly going to fall w"en ot"er companies undercut t"e priceof i P"ones.

*) +ar!etin" mi,:-

Product

%ccording to p"ilip 5otler a product is anyt"ing t"at can be offered to a mar&et for

attention ac9uisition or use or somet"ing t"at can satisfy a need or want. )"erefore

a product can be a p"ysical good a service a retail store a person an organisation

a place or even an idea. Products are t"e means to an end w"erein t"e end is t"e

satisfaction of customer needs or wants.

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5otler states five product levels t"e core benefit t"e basic product t"e expected

product t"e augmented product and t"e potential product.

!ource ;P"ilip & 1*$*<

• Eac" level adds more customer value and t"e five constitute a customer value

"ierarc"y. )"e most fundamental level is t"e core benefit6 t"e fundamental

service or benefit t"at t"e customer is really buying. % i p"one purc"aser is

buying Jentertainments and telecommunicationK.

• %t t"e second level t"e mar&eter "as to turn t"e core benefit into a basic product .

)"us a i p"one manufacturer will include touc" screen camera ot"er

application spea&ers etc.

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• %t t"e t"ird level t"e mar&eter prepares an expected product a set of attributes

and conditions buyers normally expect w"en t"ey purc"ase t"is product. 7 P"one

buyers expect internet facility good sound system user friendly instrument good

camera good touc" screen system.

• %t t"e fourt" level t"e mar&eter prepares an augmented product t"at exceeds

customer expectation. 7 p"one manufacturer can include a good (iBi internet

system 1- mega pixel camera and ot"er advanced application.

• %t t"e fift" level stands t"e potential product w"ic" encompasses all t"e

possible augmentations and transformations t"e product mig"t undergo in t"e

future. !uccessful companies add benefits to t"eir offering t"at not only satisfy

customers but also surprise and delig"t t"em. ?elig"ting is a matter of

exceeding expectations.

Product name 6 %pple iP"one

/rand6 %pple 7NC

Product specification6 ;apple 2-11<

aunc date: 26 7une 2010

Si8e and &eigt

Aeig"t6*5 inc"es ;11#.2 mm< (idt"62!1 inc"es ;#+.$ mm<

?ept"60!6 inc"es ;*.3 mm< (eig"t6* ounces ;13' grams<

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ocation

• %ssisted FP?

• ?igital compass

• (iBi

• Cellular

Po&er and .atter/

• /uiltin rec"argeable lit"iumion battery

• C"arging via 4!/ to computer system or power adapter

• )al& time6

4p to ' "ours on 3F 4p to 1 "ours on 2F

• !tandyby time6 4p to 3-- "ours

-a"acit/

• 1$F/ or 32F/ flas" drive

-olour

• /lac&

4i#"la/

• etina display

• 3.#inc" ;diagonal< widescreen ,ulti)ouc" display

• *$-by$-pixel resolution at 32$ ppi

• +--61 contract ratio ;typical<

• #-- cdIm2 max brig"tness ;typical<

• Bingerprintresistant oleop"obic coating on front and bac&

!upport for display of multiple languages and c"aracters simultaneously

Price:

%s %pple ip"one is well &nown brand in domestic as well international mar&et and"as covered maximum mar&et s"are in !martp"one industry. %pple ip"one 3 andip"one 3gs were successful in mar&et t"us apple at launc"ing of ip"one decided

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to set t"eir prices on basis of mar&et s&imming pricing rat"er t"an premium pricingstrategy.

• ,ar&et s&imming pricing is setting a "ig" price for a new product to s&immaximum layer from t"e segment willing to pay t"e "ig" priceL t"e company

fewer but more profit.;P"ilip &.and gary.a 2--$pp.3#3<

• ("ereas premium pricing is use a "ig" price w"ere t"ere is uni9ueness aboutt"e product or service. )"is approac" is used w"ere a substantial competitiveadvantage exists. ;P"ilip &.and gary.a 2--$pp.3#3<

%pple can use any 1 of t"e pricing strategy as t"eir brand value and product werein demand in mar&et. /ecause of t"eir new tec"nology customer were willing topay "ig"er price for t"e ip"one . /ut as product goes old and ot"er competitorsenter t"e mar&et wit" same tec"nology apple "as to reduce t"eir price to be in

mar&et. )"us apple used mar&et s&imming pricing strategy to cover maximummar&et s"are and revenue in beginning and t"en to lower t"eir price according tocompetition.

• Current price of apple ip"one is 1$F/ is G#1- and for 32F/ G$12 ;applestore 2-11<

Place

JC"annels of distribution are set of interdependent organisations involved in t"e

process of ma&ing a product or service available for use or consumptionK ;5otler P.

t"r1***. pp. +**$


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• ?istributors w"olesalers and retailers are t"e primary indirect c"annels a company

may use w"en selling its products in t"e mar&etplace. Companies c"oose t"e indirect

c"annel best suited for t"eir product to obtain t"e best mar&et s"areL it also allows

t"em to focus on producing t"eir goods. .;Osmond ite0 2-11<

?irect C"annel ,et"ods

• !elling agents and 7nternet sales are two types of direct distribution c"annels. !elling

agents wor& for t"e company and mar&et t"eir products directly to consumers

t"roug" mail order storefronts or ot"er means. )"e 7nternet is an easy distribution

c"annel because of t"e global availability to consumers. .;Osmond ite0 2-11<

%pple uses bot" types of distribution c"annel to sell t"eir product in 45. %s apple

doesnt "ave any manufacturing plant in 45 t"ey "ave to import from 4!%. %pple "ast"eir own online stores t"us customer t"ose w"o want to purc"ase ip"one can order

t"ere. )"us apple uses direct c"annel for suc" customer.

%pple also "as almost 3- retail store in 45 "ence t"ey follow indirect distribution

c"annel to sell t"eir final product to t"eir customer.;apple store2-11<

%s s"own in t"e distribution C"art Company uses bot" one level and two level

distribution c"annels to ma&e available t"eir product to end user.

-istri.ution channel of apple )&/

Student id:-77090417 | 1

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!ird

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nd

user

Added

%aue

reseer

nd user

6etaier

nd user

6etaier

irect sae

orce

nd user

6etai

store

nd-users

8nine

store

pple


18/25

Promotion

Promotion is all about companies communicating wit" customers. % businessD total

mar&eting communications programme is called t"e Mpromotional mixM and consists

of a blend of advertising personal selling sales promotion and public relations tools.

;tutor2u 2--<

1) 9dverti#ing

%ny paid form of nonpersonal communication of ideas or products in t"e MprimemediaM6 i.e. television newspapers maga0ines billboard posters radio cinema etc.

%dvertising is intended to persuade and to inform. )"e two basic aspects of

advertising are t"e message ;w"at you want your communication to say< and t"e

medium ;"ow you get your message across< ;tutor2u 2--<

(2) Per#onal Selling

Oral communication wit" potential buyers of a product wit" t"e intention of ma&ing a

sale. )"e personal selling may focus initially on developing a relations"ip wit" t"e

potential buyer but will always ultimately end wit" an attempt to Mclose t"e saleM.

;tutor2u 2--<

(!) Sale# Promotion

Providing incentives to customers or to t"e distribution c"annel to stimulate demand

for a product. ;tutor2u 2--<

(*) Pu.licit/

)"e communication of a product brand or business by placing information about it

in t"e media wit"out paying for t"e time or media space directly. ot"erwise &nown

as public relations. ;tutor2u 2--<

%pple "as its own online store so t"ey advertised t"eir product t"ere and costumer

easily get all information about t"e product from t"ere. ,ostly advertisement of

apple in 45 is done by ot"er telecommunication company suc" as odafone o2

virgin and orange. )"ese companies in order to sell t"eir telecommunication

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services gives i p"one wit" t"eir services on basis of contract. )"is is t"e

advertising approac" used by apple in 45. )"is saves lots of money for apple and

ultimate aim to communicate t"e message to customer is done by t"is

telecommunication companies. %pple also "ave ) ads to promote t"eir product.

%pple also use maga0ine advertisement to promote t"eir product.

%pple also uses "oardings w"ere image of product is displayed and detailed

information is written t"ere. /y putting suc" "oardings people w"o are wal&ing

roadside can see t"e information and message can be conveyed to customer.

%pple uses promotional met"ods using special s"ortterm tec"ni9ues to persuade

members of a target mar&et to respond or underta&e t"eir products. %pple uses for

sales promotions are money bac& guarantees lower purc"ase price and rebates

etc. )"e %pples stores are very distinct and captivating from many ot"er electronic

stores because t"ey display all of t"eir products for consumers to experience

"andson. Consumers are allowed to surf t"e web on any of t"eir computers listento t"e latest ipods and experience t"e iP"one and its features. )"is lets consumers

get comfortable wit" t"e products and familiari0e t"emselves wit" it. )"is is a maor

consumer sales promotion t"at %pple "as developed.;apple 7NC 2--*<

%s most of t"e user of ip"one are college student age group from 1' to 22

company s"ould promote t"eir product mostly to t"is group but we not found out

any suc" activities carried by apple group.

%s apple ip"one are loaded wit" latest tec"nology and its "as covered most of t"e

mar&et t"ats w"y t"ey are always t"ere in media or news. )"is promote apple

product to graeter context.

0) +ar!etin" approaches:-

!egmentation targeting and positioning toget"er comprise a t"ree stage

process. (e first ;1< determine w"ic" &inds of customers exist t"en ;2< select

w"ic" ones we are best off trying to serve and finally ;3< implement our

segmentation by optimi0ing our productsIservices for t"at segment and

communicating t"at we "ave made t"e c"oice to distinguis" ourselves t"at way.

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;!ources6 4!C mars"all 2--*<

!egmentation 6

Source: 4i.. and et al, (2001)

%pple i P"one come under !martp"one segment and classified under unsoug"t

goods. )"us it re9uires lots of t"ings to consider w"ile purc"asing it t"oug" it

re9uires more attention of %pple 7NC. %pples target segments consist of

professionals students corporate users entrepreneurs and "ealt" care wor&ers.

4emogra"ic:

%ge6 %pple i P"one targets younger customer and wit" "ig" income earning

group.

!ex6 %s it is a !martp"one it can be used by bot" male and female. )"us apple

group concentrate on bot" group.

eligion6 %s 45 is a demograp"ic country generally companies do not segment

t"eir product according to religion.

Student id:-77090417 | 19

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+/"e of #egment aria.le

4emogra"ic 9ge, ;ender, 3ccu"ation, Income

;eogra"ic


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Occupation6 as i P"one is a !martp"one it targets t"e corporate people.

;eogra"ic:

Country6 %s apple 7NC is an %merican company but still it sales t"eir product in

almost 1-$ countries in world. %nd for Europe it covers 3$ countries.

egion6 7n 45 t"ere &ey mar&ets ;England nort"ern 7reland (ales !cotland <

and apple group covers all mar&ets in 45.

P#/cogra"ic:

!ocial class6 %s in 45 t"ere is basically t"ree group low earning income medium

earning income "ig" earning income group. %pple 7NC concentrates on "ig" income

earning group.

@ife style6 %s i P"one is a "ig"ly tec"nological p"one company targets t"e

customer w"ic" are interested in using new tec"nology.Occasion6 7ts a "uman psyc"ology t"at to buy some new t"ing on some occasion

t"us considering t"is apple group try to attract suc" customer and to "ave maximum

sell at t"is time.

/enefits6 as i P"one is a latest !martp"one customer do not buy ust to use it but

it also s"ows image and status in society.

+argeting :

)"e decision about w"ic" mar&et segment;s< a business decides to prioritise for itssales and mar&eting efforts.;?ibb and et al 2--1<

7 P"ones mar&eting strategy is to differentiate t"e i P"one from ot"er P?%s on t"e

mar&et. 7 p"ones primary customer targets is t"e middleupper income professional

t"at need one portable device to coordinate t"eir busy sc"edules and communicate

wit" colleagues friends and family. 7 p"ones secondary consumer targets are "ig"

sc"ool college and graduate students w"o need one portable multifunction device.

,ainly t"is mar&et will be replacing t"eir iPod and cell p"one wit" t"e iP"one.

%pple group uses concentrated mar&eting strategy for targeting t"eir customer.JConcentrated mar&eting is a mar&et coverage strategy in w"ic" firm goes after a

large s"are of one or few segment or nic"esK;P"ilip &. %nd gary a. b 2--$ pp 231


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Po#itioning :

Positioning is t"e process of creating an image for a product in t"e mind of targetcustomer.

!ource6 4!C mars"all ;2--*<

• 4sing product differentiation %pple group positioned t"e iP"one as t"e versatile

convenient valueadded device for personal and professional use. )"e mar&eting

strategy will focus on t"e convenience of "aving one device for communication butalso music pictures and video and full 7nternet access. )"e iP"one will be promoted

as bot" professional and "ip.

• Currently %pple i P"one is in maturity stage generating maximum profit for

company. /ut soon apple i P"one is going to decline stage because apple group is

going to launc" i P"one # in :uly 2-11.

• Current position of apple i P"one in product life cycle6

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• Perpetual mapping ; &otler p. 1***<

• %s apple i P"one is made up of latest tec"nology it is positioned in "ig"

price and "ig" tec"nology group.

Student id:-77090417 | 22

Course: - MBA


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T!"#

$

%&'Student id:-77090417 | 23

Course: - MBA


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Student id:-77090417 | 24

78830132 Apple Marketing Project

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