THE FUTURE OF MEDIA VIDEO

SUZANNE SCHULTZ, FOUNDER & DIGITAL MEDIA SPECIALIST

GROWTH MARKETING WERKS

@GROWTHMKTGWERKS

THE FUTURE OF WHAT???

Programmatic Targeting

Mobile

Paid Social

Attribution

Cross Platform

Cookie-less Tracking

Viewability Content Syndication Integration

Branding

Direct Response

National Strategy

Regional Strategy Real Time Bidding

Demand Side Platforms Inventory

SoLoMo

Big Data Analytics

Fraud

Native

CHEW ON THIS…

In December 2013

In 2013

188 Million Americans

52 Billion Content Videos

35 Billion Online Ad Views Source: ComScore

Video Ad Spend Surpassed $4 Billion Source: eMarketer

27x more likely to click through online video ad than standard banners

Source: MediaMind

WHERE TO START

Publisher Video Platform

Social Network

DSP / Ad Network

Target Audience

Source: IPG Media Lab, YuMe

GO BEYOND THE HORIZONS

CONSUMER DATA INVENTORY TECHNOLOGY DATA-DRIVEN TARGETING

VIDEO PLACEMENTS ALIGN WITH PLATFORMS

In-Banner In-Stream

In-Text In-App

BE MINDFUL OF THE VIDEO LENGTH

:30 :60

:90

THINK ABOUT CURRENCY

CPM

CPC CPV

CPCV

TOP VIDEO VENDORS

BREAK OUT OF YOUR TV HABIT

Use digital to extend your TV planning

Review user experience if going to use the same creative across multiple screens

You can buy your TV GRPs online

WHAT TO EXPECT

U.S. digital video ad spend will reach over $9 billion by

2017

86% of brands anticipate an increase in video ad spend

in 2014.

Video Ad Spend will increase 39% in 2014

compared to TV’s 3.3%

Source: Nielsen

Source: eMarketer

Source: Adap.tv & DigiDay

YOUR TOMORROW

Don’t just do video to do video.

Media Strategist Art Director Video Producer

Be prepared to invest and trust in it.

All advertising takes time to resonate and optimize.