Howard SchultzHoward Schultz

By Ballard RobinettBy Ballard Robinett

Early LifeEarly Life

• Howard Schultz was born Howard Schultz was born in 1953 and was raised in in 1953 and was raised in Brooklyn, NY. He Brooklyn, NY. He received a college received a college scholarship to Michigan scholarship to Michigan University. After University. After graduating he did a graduating he did a variety of other jobs variety of other jobs before becoming the before becoming the manager for US manager for US operations for operations for Hammarplast.Hammarplast.

Interests Interests

• CoffeeCoffee• FootballFootball• MoneyMoney

BusinessBusiness

• Howard Schultz made his fortune off of Howard Schultz made his fortune off of coffee and the idea to create a chain of coffee and the idea to create a chain of cafés. It started when he saw a coffee cafés. It started when he saw a coffee shop on every block in Milan, Italy. They shop on every block in Milan, Italy. They also served as meeting places or central also served as meeting places or central squares. squares.

Other workOther work

• Before starting up his Before starting up his own coffee shop own coffee shop Howard Schultz Howard Schultz worked for a variety of worked for a variety of other jobs but for a other jobs but for a long time he worked long time he worked for Hammarplast and for Hammarplast and also Starbucks before also Starbucks before he bought it. he bought it.

ProductsProducts

• Starbucks sold drip Starbucks sold drip brewed coffee, brewed coffee, espressos and espressos and espresso based espresso based drinks, other cold drinks, other cold and hot beverages, and hot beverages, snacks items like snacks items like cookies and cookies and pastries, and items pastries, and items like coffee mugs like coffee mugs and beans.and beans.

ProblemsProblems

• Howard Schultz had ,many problems in Howard Schultz had ,many problems in the way of his dream. One was that at first the way of his dream. One was that at first the owners of Starbucks didn’t want to the owners of Starbucks didn’t want to become to much like a restaurant. become to much like a restaurant.

CharacteristicsCharacteristics

• The characteristics The characteristics that made Howard that made Howard Schultz successful Schultz successful were:were:– PerseverancePerseverance– Hard WorkHard Work– Passion for CoffeePassion for Coffee