The Future

is FemaleEnvisioning the next chapter for money and technology at Money20/20 USA, from

the women who know it best.

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The most powerful women in fintech, payments, and money took the stage at Money20/20 USA to provide perspectives and insights on the future of finance.

While Money20/20 USA featured powerful speakers from across genders, women are leading the conversation and vision for the global financial dialogue, and unmistakably – the future is female.

Our analysis of online conversations preceding and during the event set the stage for a multifaceted discourse around the democratization of money, future of artificial intelligence, and the role globalization will play in finance. Women in payments was also a hot topic for engagement.

Money20/20 and Visa also launched Rise Up, a new, annual program designed to empower female leaders through actionable skills, tools, and mentorship to help them take their careers to the next level. The program endeavors to foster gender inclusivity within the financial services and fintech industries.

Gender equality is a topic that FleishmanHillard is vested in and strongly champions. We’re proud to say that for the ninth consecutive year, and third year in the Top 10, FleishmanHillard has been named one of the 2018 NAFE Top Companies for Executive Women by

the National Association for Female Executives. While at Money20/20, FleishmanHillard had the privilege to host a dinner, convening female leaders from top fintech companies including Paysafe and Deutsche Bank, for a lively discussion around the issues facing women in financial services and technology, as well as the role men can play as champions of gender equality. We were invigorated by the progress our dinner attendees noted from when they began their careers to present, but are mindful of the breadth of work that still must be done to effect deep change and arrive at a place of true workplace gender equality and parity.

Emily K. Graham Partner | Americas Co-Lead, Financial and Professional Services Sector FleishmanHillard Contact Emily Here +1-212-453-2138

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FICO New credit rating takes into account how people manage their checking and savings accounts

Amazon & Amex New card unveiled in this partnership that targets small businesses

760K Social Media impressions

130K Social Media impressions 7M Social Media

impressions

6.8M Social Media impressions

86.7M Online News impressions

31.8M Online News impressions 605k Online News

impressions

7.5M Online News impressions

Akoin Akoin announces a digital currency to reach the unbanked and younger generations

Synchrony The company’s new strategic partnerships to shape the future of fintech

Popular announcements

Thousands of fintech, payments, and financial services leaders arrived in Las Vegas to partake in Money20/20 USA from October 21 through 24. The event brought together luminaries from diverse disciplines, but women leading the industry captivated the audience with their insightful and nuanced perspectives on the future of finance. FleishmanHillard analyzed online conversation prior to and during the conference to track the key announcements, companies, and themes making the biggest splash.

Stats so far:

30,629Total Social Mentions

185mTotal Social Impressions

HOT TOPICS AND TRENDS AT MONEY20/20 USA,

FROM THE WOMEN WHO ARE SHAPING THE FUTURE OF FINANCE

Most mentioned brands

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Top Influencers

Theo Lau

@PSB_DC

Helene Panzarino

@HPanzarino

Tiffany Hayden

@haydentiff

Michelle Evans

@mevans14

Bianca Lopes

@biasmlopes

Jill Castilla

@JillCastilla

Top topics

Banking & Finance

42.4m impressions

Blockchain & Crypto

38.5m impressions

Payments & Platforms

30.5m impressions

Next Gen Commerce

26.6m impressions

Globalization

18.1m impressions

The FinTech Revolution

13.2m impressions

Top Articles

Made conscious decision to focus on quality, not quantity...

CNBC

BlackRock CMO invokes Kanye West lyric for the financial services...

YAHOO FINANCE

Money 20/20 USA Hackathon Aimed At Financial Health...

FORBES

The secret to billionaire Richard Branson’s success...

MSN

Women in Banking Portrait of a Goldman Sachs executive...

American Banker

3.5m impressions

Uphold

8.5m impressions

Ripple

4.5m impressions

dash

3.7m impressions

BBVA

2.7m impressions

FuzeX

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Event highlights

Rise Up! A Wall Street Revolutionary Forges Ahead for Women Sallie Krawcheck, a maverick on Wall Street, has been a leader in her industry and a champion of women. During the panel discussion “Rise Up! A Wall Street Revolutionary Creates Her Own Path,” Krawcheck shared her experience as a woman in a male dominated industry and her insight towards creating a more diverse future for the fintech industry. “The research is clear: diverse leadership teams lead to higher returns, lower risk, greater client engagement, greater employee engagement, greater innovation. The power of diversity is so great that diverse teams outperform higher IQ teams, and we

all know this intuitively,” she said.

She also addressed widely-held preconceived notions towards women’s inclination to be involved in investing. In previous years, many believed that women were “risk averse.” This mentality put blame on women, opposed to on the industry, and ways that women are left out or even pushed out. As a company, Ellevest challenges this notion, showing how the industry can change to meet the needs of women. Ellevest develops in-depth, sophisticated, and personalized investment portfolios that meet the needs of every woman’s investing goals. “Women aren’t risk averse, they’re risk aware,” Krawcheck said.

In addition, Krawcheck discussed hiring practices at many companies. She said there’s a tendency to use coded language like “he’s a cultural

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fit”, which really means the person reflects the profile of the majority in the industry. She countered this by saying companies should look for people who are cultural adds to the environment. Cultural adds are people who will challenge the team. “Cognitive diversity in the room is important and one of the undiscussed reasons for the financial crisis,” Krawcheck said. “If you are the CEO and you hire one person exactly like you, you’ve done nothing.”

Paving the Future for Women This year, Money20/20 launched Rise Up, a program confronting gender inequality in leadership positions within the Financial Services and Fintech industries. The now-annual program welcomes applicants and in turn invites select women to participate in a series of leadership development opportunities. Rise Up serves as a network that offers mentorship development necessary to help women advance in leadership positions in finance.

Members are exposed to contacts, mentors, leadership training and seminars designed to help them advance in their careers. With the introduction of Rise Up, Money20/20 is working to ensure gender equality and representation in payments and fintech. One of the core results for Rise Up participants was the creation of a deep network of driven, ambitious, like-minded women who continue to stay connected. In addition to mentor relationships, Rise Up participants also seek one another out to draw support, celebrate victories, and challenge themselves and the status quo.

In addition to creating a network to foster support and career growth, during Money20/20, there was extensive programming for Rise Up participants, around themes such as “Negotiation Fundamentals for Success,” “Steps to Becoming A Board Member,” and “How to Effectively Navigate a Male Dominated Workplace.” These skills-oriented sessions helped Rise Up participants tackle the next frontiers of their careers and help them plan for career growth in the current climate with meaningful and actionable guidance from top female leaders, including Wnet’s Lisl Dutterer, IRC Advisory’s Kirsten Trusko, Ant Financial’s Carol

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BIOS

Grunberg, PayPal’s Louise Pentland, TSYS’ Theresa Gongora, Kabbage’s Kathryn Petralia and Accenture’s Paula O’Reilly. Post-Money20/20, there will be Rise Up Roadshow events, and Wnet benefit offerings to all alumni including relationship and networking development, a robust mentoring program, and professional development events and programs. Alumni will be welcomed back for future Money20/20 events and Rise Up programming, where they’ll have opportunities in time to serve on the advisory board, or as speakers. Through a series of continuing activations, Money20/20’s Rise Up will continue to create extensive and comprehensive opportunities for the advancement of women in finance.

Societal Change & FintechKabbage co-founder Kathryn Petralia took the stage to explore the surprising ways the fintech revolution is impacted by societal change. During her panel, “Guns, Drugs & Heels: Societal Change & Fintech,” Petralia engaged in an interactive discussion with the audience through polls based on generation demographics. She

leveraged this information to guide her discussion, demonstrating how millennials have the power to drive societal and institutional change. Petralia shared statistics that companies in the top quartile for gender diversity were 15% more likely to have financial returns above their respective national industry medians. According to Petralia, this demonstrates the fact that “diversity pays. It’s not just the nice thing to do, it’s not just because you have daughters in the room, or sisters, or mothers, it’s because you’ll make more money.”

When discussing the growing presence of women in the financial sector, Petralia reflected on her own experience, calling herself, “a little bit of a reluctant feminist.” She expanded on how her views have evolved alongside shifting societal norms, remarking, “I think I’ve realized over time that not only are numbers important, because we can see that it’s profitable – we make more money when we have more diversity – but it’s actually important for all of us to make better decisions, to build better products, to serve our customers, so that we can do a better job. And now I’m seeing more of that.”

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Petralia noted that millennials want products and experiences that are curated specifically to meet their needs. She said: “[Millennials and the future] are going to determine the products and services that we offer, and ultimately they’re going to determine our fate, and we care about that. And I think what’s exciting about the fact that the future is blind, is we’re hoping that our children have equal access to products and services that we haven’t even thought about, fostering individual community and economic empowerment globally.” This means that the only way to create a truly outstanding customer experience is to use evolving data to deliver optimal products and services.

The Power of Diversity in Finance Ant Financial’s Head of Global Key Accounts, Carol Grunberg, took the stage to moderate a lively conversation around the power of gender diversity in finance. During her panel discussion called “Research Proves a Positive Correlation: Diversity to Bottom Line,” Grunberg discussed insights on progress being made, women of color, the meaning of diversity, and employee perceptions of the status quo. On a personal note, Grunberg shared that she is

committed to increasing diversity in the financial industry because of her intersectional identity. In reference to the influence of the experience of her parents, who were refugees, on her life, Grunberg said, “it was really tough knowing some of the things they went through, and as a woman being told you have to work twice as hard, but then as a child of refugees also having a lot of biases built into that as well, and just seeing that parlay into the things that are happening—there is something that is really profound and important for me to help to get to an equal playing ground.”

In addition, Grunberg shared that sponsorship is key to promoting the success of women in the financial industry: “Sponsorship is not so much about having someone to sponsor… It’s about making sure that people are aware of what we’re doing, and it’s the right people, and we manage up, and that’s crucial to getting to the executive position.” She explained that for women, success goes beyond doing good work, it also means having people in positions of power who can highlight the work that women are doing and advocate on their behalf.

FH provides services to companies in the financial sector and from time to time FH may be providing services to companies mentioned in this report, but none of the information contained herein has been included at the request or direction of any such companies.

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COntactEmily K. Graham

Partner | Americas Co-Lead, Financial and Professional Services Sector

FleishmanHillard Contact Emily Here

+1-212-453-2138

Money2020US@fleishman.com