The Flying Cow - abc of creativity

8/9/2019 The Flying Cow - abc of creativity

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ABC.A POSSIBLE ALPHABET OF CREATIVITY


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THE FLYING COW


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Hi. Thats me. Im the flying cow. If you think

that only til yesterday I was just an ordinarycow, like all the others. I was out pasturing

all day, being milked.usual life, thats it.

Well, til yesterday. Until when I tried to fly on

my own. Andsurprise!it worked! Well, it

wasnt that easy. Reaching up onto the cliff,

taking offand Im also dizzy! Butwow!

What a sight from here! I can see all. I can

see better. You dont believe me, do you? Try

for yourself!


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The Flying Cow presents


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ABC.

A POSSIBLE ALPHABET OF

CREATIVITY


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Creativity is human activities engine.

Its like eggnog in your coffee, instead of

sugar.

Or ricotta cheese on your Pasta al Pomodoro,

instead of parmesan.

Ever tried?


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Absolute truths do not exist.

The following pages are not absolute truths.Well they are true for me.

Hope they are useful to you.


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AABSOLUTE TRUTHS

Absolute truths are fundamental.To put you out of your business.

Fast.

Well have to learn to live without.

And always more.


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AA-NA-LY-SIS

Its not obvious, even if it should.

Creativity is not sitting under a treewaiting for the apple to fall in your hand,

its a serious, methodical work based on

analysis.


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BBISOCIATION

Ok, the word sucks. But the concept is

extraordinary: put two apparently nonconnected things together, and you get a

new product.

Examples?

Piece of paper + bad quality glue = post

itAuction + Web = ebay

Bookstore + Web = amazon, and so on


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CCHANGE

The change, either sought or suffered,generates an incredible development of

new creative ideas, concepts, products

and their possible utilization. The

changement is healthy, its the will to

explore unknown lands.


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DDEFECTS

They are often the key to find out the

strong points of a project/new product.3M transformed a failure in a worldwide

success (again, Post-It)


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EEXCLUSION

One of the basic exercises to helpdevelop creativity.

Take a problem, describe it with three

sentences, then delete one of them.


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FFEAR

Lots of: of not making it, of doing wrong, to

change, of the consequences of our chioces

Fear is healthy when it makes you stop and think

about, not when it only makes you stop. Its a

stage of the change, you must face it and then

overcome it.


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GGAME

Game allows us to recreate situations that

are similar to real ones, where we can trydifferent techniques, tactics and strategies

without risks and consequences. Role

playing, Possible Scenarios, these are all

fantastic exercises that prepare us to manage

the unforecastable in life. This is valid foreveryone and everything. Work included.

Especially in these times


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HHABIT

The biggest brake to creativity, evolution andchange: call into question all your benchmark

at least once a month, youll see that it is

possible to always find a new and better habit.


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IINVERSION

Inversion or reversal: take a problem,

look at it upside down, study itsopposite Lack of business? And if

there was too much? What should I

choose? On what should I

concentrate? What should I cut? And

so on


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JJAMMIN

No, not Marleys. Jam as block, confuse,blur, stopYou know, all these activities

that distract you. Creativity needs time,

space, rule and method.


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KKOTLER

I could file it under S, as Saint. One of

modern marketing and new management

guru; to read again and again, once in a

while, in order to avoid being mistaken

for an oracle. Please quote moderately.

And avoid to pass off his words foryours


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LLANGUAGE

The crossroad of languages, word plays,

multiple meanings, these are all keysable to open doors we didnt know could

communicate with one another.

In particular, the association between

word and image has today a superiorevocative power compared to 10, 5, 3

years ago.


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MMAKE A MISTAKE

The salt of creativity.From mistakes (especially from your own) you

can learn a lot.

Obviously not everybody.

And not always.


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MMULTITASKING

Yes, yes another M, I know doing more

things at the same time can be (and surely

is) dispersive or even impossible for

someone

True, not the best from a productivity

point of view, but here come the bad

news: multitasking is the new normal.Broaden the field of your competences,

diversify, augment the product/service

mix


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NNOVELTY

Not a synonym of creativity. Or of

intelligence. Examples? Reality shows.Its often better to look for something in

the old trunk


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OOPPORTUNITY

Or threat?

It depends on us, on our approach

to life, on how much were up to put

at stake every day.

In some languages, crisis and

opportunity are the same word, and

thats not a coincidence.


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PPASSION

I often think about what connects me to my

customers, who often have different stories,

culture, ideas and birthplace: an extra strong

passion for what we do, to transform my and

your in our, to find out that plus the other

dont have.


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QQUIBBLEQUIBBLE.

The moment before jumping.

When you think that, well, the wayyou live its not that bad, better not

take risks, keep your fixed job/income

(fixed????lol) Come on, jump and do it

fast!


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RREGRETS

Its official: regrets kill.

Faith, passion and, yes, creativity too!

Create the lost chances folder andevery 23 months check it againif the

ideas in it were good, maybe they still

are.

Otherwise, keep it shut for anothercouple of months.


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SSOCIAL MEDIA (AND FACEBOOK)

Everybody talks about it, why shouldnt

I? We still do not know well what

theyre for and if theyre relly

useful/necessary and so onMeanwhile

were using them. It s a little bit like

the story of the lion and the gazelle.

Maybe its better you start running too


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TTOUCH

Every now and then come out of yourSecond, third and Fourth Life and go into

the nature


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UUNIQUENESS

Probably your most successful product, though

you still need to learn how to produce and

market it

Uniqueness does not mean to put your comma

or mark in everything you do: uniqueness is to

develop (properly) an idea/creative concept

with your brain drawing on ALL the sourcesyou know. And NOBODY ELSE can do it as you

can.


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VVIRTUE

What an ancient word! It seems like

everybody forgot about it, today, but Im old

fashioned too, you know?Virtue, ethics, values, these are the roots of

the creativity tree where good ideas can be

grafted.

But without roots (without virtues), good

ideas DIE.


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WWITH ORWITHOUT?

And why not WITH AND WITHOUT?

Why choose only one thing?Choose all when you can.


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XINCOGNITO

All what we dont know (at the moment)

and maybe we will never know.Thank goodness.


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YWHY

Ask, Ask, Ask.

To boredom.ESPECIALLY WHEN YOU DONT

UNDERSTAND.

We can learn from everybody.

Yes, you too.


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ZZZZZZ. SLEEP

Sleep a lot, sleep often, sleep well.

Sleep as much as you can.Your brain works much more while sleeping.

And for sure it doesnt use all the filters you

do!


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I am The Flying Cow.

It is the paradox I chose to represent those who

finally!succeed in escape the safety (lol) of the

fixed job.Hey.

Theres life beyond your desk.


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Create. Change. Grow.


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The Flying Cow - abc of creativity

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