Flickr’s forays into online heritage

iheritage seminar: 2 February 2009http://iheritage.org.za

‘Flickr is a revolution in photo storage, sharing and organization, making photo management an easy, natural and collaborative process. Get comments, notes, and tags on your photos, post to any blog, share and more!’

Flickr’s business model

• Subscriptions

• Advertising

• Marketplace

Marketplace e.g. Moo

Marketplace e.g. GettyFacilitating commercial licensing for Flickr

photographers through Getty Images

non-commercial sharing stock photographs purchased through licensing agreements

Flickr Commons: ‘Objectives’The program has two main objectives:

1. To increase access to publicly-held photography collections, and

2. To provide a way for the general public to contribute information and knowledge. (Then watch what happens when they do!)

Flickr Commons: ‘Partners’

(owned by Yahoo!)

technology provider content providers

incentives make content more accessible

enhance the offeringand build possible

future services