Volume 47 - Issue 8October 30, 2013

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Since 1967

Star tups & St ilet tos

PHOTO: JESS TSANG

Ryerson helps fashion hopefuls strut into business P12

P13 Braletic wins MVP

PHOTO: CHARLES VANEGAS

P3 City Councillorvisits Sam Sign

FILE PHOTO

2 Wednesday Oct. 30, 2013

Save the Date!

SCC115, Student Centre

RSU holds two meetings each year where all members are eligible to vote on important student issues, and help set the direction of the students' union.

If you are a full time undergraduate students or a full or part time graduate student, come to the Semi Annual General meeting, share your views, and hear about the work of your students union.

Submit motions for consideration by Monday, November 4 @ 5pmEmail ed.communications@rsuonline.ca

RSU Semi-Annual General Meeting: Motions DueHave an idea or an issue you would like discussed?

RSU SEMI-ANNUAL GENERAL MEETINGWEDNESDAY, NOV 13 - 5pm

Please note that the deadline for motions related to bylaw changes has passed

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3Wednesday, Oct. 30, 2013 NEWS

Ryerson lifts no-show on Sam signToronto city councilor Josh Matlow had a tour of the trailer where the sign has been held

“CESAR takes the cake”With CESAR entering its third week of lockout, CUPE1281 members worry about losing key services

CUPE1281 members hand out flyers daily to spread awareness about the lockout.PHOTO: JULIANNA DAMER

CUPE1281 workers, currently locked out of their jobs, protested outside the Continuing Education Students’ Association at Ryerson (CESAR) office on Oct. 28, asking CESAR executives to come back to the bargaining table.

This comes a few days after a decision by the Ryerson Students’ Union (RSU) to stop providing dis-counted metro passes to thousands of CESAR members.

Protestors brought with them a cake reading “Dear CESAR…” and several printed invitations that were later slipped under the office door as there were no employees or executives visibly present.

“CESAR takes the cake as the worst employer ever,” said Stephen Seaborn, vice president equity of Toronto CUPE local branch.

“I’ve never seen this kind of in-humane treatment in my life.”

However, in an email to The Eyeopener, CESAR president Shi-nae Kim has said that the union has never requested that CESAR return to the bargaining until the protest.

“CESAR simply interpreted the silence as indicative of the union’s unwillingness to respond to the concerns raised by CESAR during that time,” said Kim.

“For the first time since the lock-out, the union contacted us stating that the ‘union wishes to get back to the bargaining table’.”

Kim also pointed out that there were no employees present in the office because the picketers ob-structed an employee that was try-ing to enter the room with their chanting and taking photos.

The RSU is citing the labour dis-pute as a problem when providing services, like metropasses, to stu-dents.

“The RSU’s decision and inabil-ity to see past a labour dispute and look at the students who are being penalized due to their partisanship

is a huge mistake,” said Kim.“Clearly, RSU chose to side with

CUPE1281 than serve the interest of the students at large.”

RSU president Melissa Palermo has said in a statement that it is important to treat all full-time staff with dignity and respect ask-ing that CESAR management can come to a resolution with member of CUPE 1281 as soon as possible.

“It’s a joint venture, it is staffed by unionized employees so it is dif-ficult for our employees to provide that service,” said Palermo.

“It is unfortunate that this has had to happen and we are encour-aging students to raise their con-cerns or if they have any questions to bring those to CUPE 1281.”

According to Kim, by agree-ment the RSU has to provide the discounted metropass service to part-time and continuing educa-tion students.

RSU’s full-time staff, including executive directors, is unionized with CUPE1281.

“We are trying to resolve issues

with RSU executives,” said Kim.“It seems that RSU is represent-

ing CUPE1281, not the students.”CESAR executives are now con-

sidering the option of operating the discounted metropass service inde-pendent of the RSU through the CESAR office.

“The metro pass is just anoth step one lockouts has consequenc-es for workers. Bargaining is going to happen later or sooner but it is going to happen,” said Mary-Jo

Nadeau, service co-ordinator at CUPE 1281.

The lockout was triggered Sept. 30 after weeks of unsuccessful discussion between CESAR execu-tives and their staff on the topic of wage increases to a “cost of living standard” through a new collective bargaining agreement.

A time frame regarding bargain-ing and negotiations has not yet been released to the public.

The lockout continues.

By Ramisha Farooq

Ryerson allowed Toronto city councillor Josh Matlow to see the Sam the Record Man sign in storage Tuesday. From left: The disassembled Sam sign stored in a trailer behind a warehouse north of Toronto; labels on the pieces of the sign indicating where they go; part of the neon tubing spelling out “ENTERTAINMENT” with an inventory label attached to it.PHOTOS COURTESY OF @JOSHMATLOW

The secrecy of where Ryerson is stor-ing the Sam the Record Man Sign and its condition was finally lifted on Oct. 29 when the university allowed city councilor Josh Matlow to tour the storage trailer the sign is being held in. Besides Ryerson staff and work-ers from Gregory Signs & Engraving

Limited (the sign company Ryerson is using as consultants) Matlow, who represents Ward 22 (St. Paul’s), is the first person to see the sign since it was put into storage after Ryerson bought the Sam the Record Man property in 2008.

Currently, the sign is being kept in an immobile trailer next to Greg-ory Sign’s warehouse in Vaughan. A company representative led the tour.

“It was very odd to see it stored in so many hundreds of pieces. Almost like the largest gigsaw puzzle I’ve ever seen,” Matlow said. He added that although the sign could not be turned on because it was in too many pieces, it appeared to be in good con-dition. The Gregory Signs representa-tive told Matlow that the entirety of the Sam sign was being stored in the trailer.

Matlow was also told during the tour that the mercury in the sign is only a health and flame hazard while it’s on storage, but that once it’s re-mounted and running again, it would be safe.

“This is the same mercury expert that talked to Ryerson so that’s the same information they would have had, which pretty seriously contra-dicts what Ryerson said about the

mercury,” said Matlow. Previously, Ryerson said that a potential mercu-ry spill was among the reasons why it did not want to mount the sign in the Student Learning Centre.

Ryerson has been facing contro-versy since it announced the sign would not be remounted in the Stu-dent Learning Centre, which is being built on the old Sam the Record Man lot.

By Jackie Hong and Angela Hennessy

4 Wednesday, Oct. 30, 2013EDITORIAL

Editor-in-ChiefSean “Freddy Krueger” Tepper

NewsAngela “Frankenstein”

HennessyJackie “Carrie” Hong

Associate NewsRamisha “Samara Moran”

Farooq

FeaturesSean “Hannibal Lecter”

Wetselaar

Biz and TechAlfea “Chucky” Donato

Arts and LifeLuc “Leatherface” Rinaldi

SportsHarlan “Pennywise”

Nemerofsky

CommunitiesNicole “Pennywise” Schmidt

PhotoNatalia “Beetlejuice”

BalcerzakJess “Jigsaw” Tsang

Associate PhotoCharles “Jason Voorhees”

Vanegas

FunJake “Norman Bates” Scott

MediaSusana “The Joker”

Gomez Baez

OnlineLindsay “The Thing” Boeckl

John “Godzilla” Shmuel

Head Copy EditorDasha “Michael Myers”

Zolota

General ManagerLiane “Sean is not a star”

McLarty

Advertising ManagerChris “Ghostface” Roberts

Design DirectorJ.D. “Prince of Darkness”

Mowat

Intern ArmyJacob “Leprechaun“

Dalfen-Brown

Roderick “Casper”Fitzgerald

ContributorsAllison “Candyman” Elkin

Vanda “Carol Peletier” Urbanellis

Robert “Daryl Dixon” ForemanTravis “Melon Muncher”

DandroTagwa “Puffy” Mayo

Jenelle “Hates Crowds” SeelalFarnia “Ball so Hard” Fekri

William “Livo” BrownMichael “Smith” Grace-DaCosta

Daniel “Raymond” MorandLuke “Bozak” Galati

Allison “Electric Lady” Ridgway

We’re Sorry! :(The Eyeopener would like to issue a correction to an article that was published in

Volume 47, Issue 7 on Oct. 23 2013.

In the article “Former Rye Free Press Editors Speak Out” The Eyeopener incorrectly stated that a Toronto lawyer had “successfully sued CESAR for defemation” when in fact the two

parties reached a settlement out-of-court of court.

The Eyeopener apologizes for any offense or confusion this may have caused.

Amira “Lights” ZubairiIsabelle “Camera” DoctoMeggie “Action” Hoegler

Gabriela “Tinkerbell” Panza-Beltrand

Sierra “Peter Pan” BeinDylan “Hook” Freeman Grist

Deni “Lost Boy” VerklanLeah “Wendy” HansenRobyn “Jasmine” Bell

Julianna “Genie” DamerSkye “Covergirl” CollishawNicole “Contributor” Siena

The Eyeopener is Ryerson’s largest and only independent student newspaper. It is owned and operated by Rye Eye Publish-ing Inc., a non-profit corporation owned by the students of Ryerson. Our offices are on the second floor of the Student Campus Centre. You can reach us at 416-979-5262, at theeyeopener.com or on Twitter at @theeyeopener.

Back by popular demand, this week’s Annoying Talking Coffee Mug goes to: Wow, Continuing Education Students Association at Ryerson (aka CESAR). You’re taking my breath away, no really in a, “two-year-old tantrum holding my breath until I get my way,” way. Aren’t you supposed to be represent-ing the “grown up” students. Maybe you could go talk to them, they might have some good advice. Boy do you need some mature advice. There are some real simple things out there called laws, you need to know how they work. So CESAR grow up and maybe grow a pair, and deal with your shit. Also, col-lective bargaining doesn’t go away when you sit in a corner, hands over your ears, chanting “No, no,no,no”. Once again there are laws that gov-ern this stuff – for real. Grow up: deal with your locked out employ-ees, quit pretending you understand libel and photo laws and get your financials in order.

We’ve got a few positions on the Winter/Spring 2014 masthead open. Just fi ll out a nomination form, put up a poster at The Eyeopener (ya gotta do that) and prepare your speech. Did we mention that it’s a paying job? Did we also mention that you get to work with some wildly fun people who work hard and play that much harder?

You can be one of the following editors: News, Arts & Life, Biz & Tech, Multimedia, Sports, Associate Photo or Associate News.

Speeches are on November 14th at the Foxes Den (below the Wolf & Firkin) 43 Elm St. Voting takes place on November 15th, from 10 A.M. to 4 P.M. at The Eyeopener offi ce.

You, right there, right now, you can run. If you want. Don’t feel you have to. But, if you want to be on the inside, with the movers, shakers and decision makers, this is the place to be. That and we all go out for beers and dinner on Tuesday evenings.

s Work at The Eyeopener. It’s worth it, and it pays.

5Wednesday, Oct. 30, 2013 NEWS

Rye lays out mental health strategyBy Gabriela Panza-Beltrandi

The Ryerson Mental Health Ad-visory Committee (RMHAC) pre-sented a report for a campus-wide mental health strategy at a town hall meeting Thursday — closing off Ryerson’s Mental Wellbeing week.

In the report, the committee rec-ommended that the short-term pro-grams aimed at promoting mental health on campus should be inte-grated into Ryerson’s new academic plan. In the long run, the committee wants Ryerson to create a website for information related to mental health on campus and develop a plan to co-ordinate and enhance mental health services.

The town hall meeting was facili-tated by award-wining journalist Valerie Pringle and featured a panel of Ryerson alumni.

One of the key issues that was touched on was better access to help for students and staff.

The huge demand for services

means they cannot always help people right away. “Immediate care is for the severely sick and suicidal and unfortunately that creates a waitlist for other students,” said Dr. Su-Ting Teo, director of student health and wellness at Ryerson and co-chair of the RMHAC.

Former Continuing Education Students’ Association (CESAR) vice-president of equity and events Matthew Cwihin joined the panel via Skype to speak about the role universities should play in their stu-dents’ mental well-being.

“Mental health in itself is a very broad term and students will come to an institution with issues that do affect their mental health,” said Cwihin.

Pringle said students should not be afraid to ask for help.

“There is no shame in it,” said Pringle. “There is absolutely hope especially if you get treatment early enough. We say to people ‘If you need help, get it, demand it’. It’s not always easy… people just have to scream and shout.”

Rye mental illness stigma project gets $3 million grantMovember funding to study stigma in immigrant-Asian male communities

By Deni Verklan

A Ryerson research project ad-dressing stigma of mental illness among boys and men in Asian im-migrant communities in Canada received a $3 million grant from the Movember Foundation on Oct. 23.

The project will involve a total of 2,160 men, aged 17 and up. The research will be conducted in Vancouver, Calgary and Toronto with the help of researchers from the University Health Network, Centre for Addiction and Mental Health (CAMH), Simon Fraser University and the University of Calgary.

“This is the very first study in Canada that targets stigma of mental illnesses within immi-grant communities. This will be a groundbreaking study,” said the principal investigator Sepali Guruge, a professor at Ryerson’s Daphne Cockwell School of Nurs-ing. “We’re hoping to develop a large number of mental health ambassadors… [who] will poten-

tially mobilize other men, women, and children to address stigma of mental illness in their communi-ties. This approach allows for the work to continue beyond the du-ration of the study.”

The leaders of the project, Ry-erson Nursing professors Souraya Sidani and Josephine Wong along with Guruge, will apply two inter-vention methods called acceptance commitment training and contact-based empowerment education to address the stigma of mental illness. The interventions were adapted from research on reduc-ing the stigma of HIV by the Com-mittee for Accessible AIDS Treat-ment led by researchers Alan Li, Kenneth Fung and Wong.

“These interventions target stig-ma at the individual, family, com-munity and societal levels, which will be key to the success of these interventions because targeting just one level of society will not have a long lasting effect,” Guruge said.

Surveys taken before, right after and several months after the inter-vention will provide data on the

effectiveness of the anti-stigma in-terventions. Ryerson students will be involved in taking the study to the communities, recruiting par-ticipants, and engaging in data collection, analysis and dissemi-nation of study findings, Guruge said.

“This project addresses an im-portant issue,” said Wendy Cuki-er, Ryerson’s vice president of re-search and innovation. “It fits in with Ryerson’s mission [to serve and engage the needs of the com-munity].”

Nursing professor Sepali Guruge will explore new ways to reduce the stigma of mental illness among Asian men and boys.

PHOTO: COURTESY RYERSON UNIVERSITY

Library laptop network spazz resolved

News Bites

Ryerson’s library circulation net-work issues have been resolved after announcements posted on the library website told students loaner laptops would not be avail-able due to technical issues, last Thursday.

“It seemed the application was having challenges... Over the weekend they changed the config-uration of the server, the problem seems to have gone away,” said Jim Buchanan, client service assis-tant director.

Man gets stun gun to the neck, robbed

A man reported that two suspects repeatedly used a stun gun on his neck and then stole his belong-ings. The incident happened on Gerrard Street near Yonge Street on Oct. 22 at 1 a.m.

The victim reported the incident to campus security but did not want to talk to police. Security said he was not a Ryerson com-munity member.

Ryerson scores award for campus renos

Tourism Toronto and the Great-er Toronto Hotel Association awarded Ryerson the 2013 Presi-dents’ Award for “preserving Toronto’s past and shaping its future.”

The associations said Ryerson was chosen because of its new award-winning buildings that add to the aesthetic appeal of downtown Toronto.

FCAD Save Money wants to vote No

Posters by a group called FCAD Save Money have gone up around campus telling FCAD students to vote “no” in the upcoming refer-endum to create a separate FCAD society. The society would allow for better networking, but would also charge FCAD students extra.“[W]e are not opposed to the creation of a society,” the group tweeted. “[W]e just dont think students should be charged $60 to work together.”

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6 Wednesday, Oct. 30, 2013NEWS

Porn and poem spammers get warningsBy Dylan Freeman-Grist

Several of the students involved in the Oct. 1 massive engineering and architecture email spam prank have been tracked down and is-sued warnings, according to Ry-erson Information Security Officer Mugino Saeki.

The students used email gener-ating site Deadfake.com to create countless messages ready for mass distribution from an account that appeared to belong to engineering communications coordinator Mi-chelle Colasuonno. The messages contained everything from criti-cisms of faculty to links directing to pornographic web pages.

“If this had been a criminal mat-ter we would have taken it to the next level in terms of investigation and engaged the internet service providers, engaged law enforce-ment,” said Saeki.

“We would have pursued it to the full length if their was any sig-nificant harm.”

Saeki went on to note that the full extent of her office’s response and investigative resources are typically reserved for breeches of highly sensitive information. In instances of practical jokes con-taining no actual breaching or hacking, such as the spam stunt, a “conscientious decision” is typi-cally made to warn students as op-pose to completely cracking down on them.

“I think anyone who is on the internet for any period of time

knows what internet trolls are like. They hide behind anonymity to spew a lot of very unpleasant language and hateful comments, so unfortunately this is the reality of today,” said Saeki.

Aside from the warnings, Ryer-son has now completely blocked any access to Deadfake.com on its server. Extra vigilance measures have also been instituted through-out Ryerson’s email system to track any spam being generated. Further, only permitted accounts may be allowed to email lists such as the one utilized by pranksters.

“I feel as though there should have been a more concrete punish-ment for them ... say email-sending privileges removed for a period of time,” said Joseph Temkov, one of the many engineering-student re-cipients of the spam mail.

The RSU’s $3 million budget: the break down Available online, the RSU 2012 budget highlights the union’s expenditures for the year

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Ryerson’s Students’ Union’s (RSU) 2012 audited budget shows that students paid more than $3 million in student fees last year.

The RSU spent close to $300,000 on “event programming” last year, according to the union’s 2012 ex-penses breakdown.

But, some students think that in the future that money should go towards different things.

While students praise campaigns such as Water Bottle Free Cam-pus, some are questioning whether

these events and campaigns geared towards dropping fees are worth the cost.

“I think it’s wasted time. They would have to drastically change how they [RSU] are going about doing it because it doesn’t seem to be working,” said second-year Eng-lish student Andrea McDonald.

“It would be nice to see them focus on things that could actually make a difference.”

Some students pointed to RSU’s long-standing history with the “Drop Fees” campaign as being in-effective. Post-secondary tuition in Ontario is already the highest in the

country and it’s continuing to rise. On October 31 the Ryerson Stu-

dents’ Union will host the Rally For The Death of Affordable Education to create awareness on campus about tuition fees and student debt.

“I don’t think these things will ever be effective. Tuition will rise – a rally isn’t going to change that,” said fifth-year engineering student Daniel Tarek.

Students also dish out another $400,000 for membership to the Canadian Federation of Students (CFS), who help run a separate “Hikes Stop Here” campaign.

By The News Team

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7Wednesday Oct. 30, 2013 COMMUNITIES

Zombie survival 101

This is it – his only shot at surviv-al. Twenty-nine-year-old Patrick Boyd knows that if he isn’t fast enough, smart enough, or if he makes any mistakes, he’ll become one of them. The troops assemble in a patch of green space. Wilder-ness and a large body of water sur-round them. They put their hands in for one final hurrah before the bell sounds. A blood-curdling zombie shriek echoes through the air. Boyd is overcome with adrena-line – he knows that if he uses ev-erything he’s learned over the past two days, he can escape.

“It felt real. It definitely got my heart and my adrenaline pump-ing,” said Boyd, a former teacher. “I didn’t think that I’d be that af-fected by it, but I was so wrapped up in the whole experience.”

Welcome to Zombie Survival Camp, the three-day training pro-gram in Orillia that helps both zombie enthusiasts and wilderness junkies alike prepare for the zom-bie apocalypse.

Campers spend time learning basic survival skills and zombie fighting tactics like archery, zom-jitsu (hand-to-hand combat) and field craft. All of these acquired skills are then put to the test on the

last day of the camp during a simu-lated zombie outbreak.

Zombie fans Eric Somerville and Peter Lane started up the camp about a year-and-a-half ago. The two met in university and became business partners, opening up a pool cleaning business together. Zombie camp was their next en-trepreneurial endeavor.

Since, the camp has grown in popularity and attracts a variety of different people ranging in ages and professions.

Deidter Stadnyk, a fourth-year Ryerson film student, is one of the zombie camp instructors. During his third year at Ryerson, he was working on a short documentary about zombie apocalypse culture. While researching, he came across Zombie Survival Camp. He con-tacted the organizers and they agreed to run a “mock camp” for filming purposes.

“I got involved and became an instructor from there because it was awesome and I thought I could bring something to the ta-ble,” Stadnyk said.

Prior to becoming a zombie camp instructor, Stadnyk spent five years serving in the Cana-

dian Armed Forces. He has taken the skills he acquired while in the army and used them to help camp-ers learn field craft and basic sol-diering.

“Everything we teach are the real skills that you can use,” Stadnyk said. “Everything just has a zombie spin on it. It’s more fun that way.” Some campers are completely se-rious about preparing for a zombie apocalypse, while others are just looking to get out of the house for the weekend. Regardless, the camp is meant to be a fun way for people to share their love for zombie cul-ture and learn new skills.

Although Stadnyk thinks that the probability of a real zombie apocalypse happening is slim, he still likes to imagine what it would be like. While looking back on the past year, he said that being involved with the camp has been nothing but a positive experience.

“There are only five people in the history of the world that are able to say, ‘we created Canada’s first zombie camp.’ No one else will ever get that claim,” said Stad-nyk. “I’ve never been more per-sonally fulfilled.”

As for Boyd, he said that the camp blew his expectations.

“When I went there, I really didn’t know what to expect, but when we got there, it blew my mind in every way shape and form,” said Boyd.

An inside look at Canada’s first zombie survival camp

By Nicole Schmidt

Participants who register for Zombie Survival Camp come to a wilderness resort in Orillia to learn zombie-fighting tactics and other basic survival skills.

PHOTOS COURTESY OF ZOMBIE SURVIVAL CAMP

And...actionThere’s more to playing a zombie than just looking the part

PHOTO: BLAIR TATEDylan Freeman-Grist auditioning for a role as the star zombie for the Running Dead race in front of a celebrity judge panel.

It happened too quickly. A virus coursed through my veins. It bar-raged the walls of my arteries, blew the capillaries in my iris. My skin turned to tar, my breath a foul spew of blood.

The valves in my heart decayed and collapsed, yet somehow the failing organ managed to pump sludge through my body. My hairs stood on end; adrenaline frenzied the misfiring synapses of my ner-vous system.

Myself, along with eight other hopefuls, came to the Office Pub to audition for the role of Patient Zero – the zombie star of the up-coming Running Dead Race. In the end, only one contestant was deemed successful.

The race, which happened on Oct. 27, is a five-kilometre obstacle course. The catch is that partici-pants have to worry about the doz-ens of zombie volunteers looking to remove them from the trail.

Those who auditioned had to channel their inner zombie and do their best impression for a panel of celebrity judges. The panel con-sisted of Resident Evil producer Byron A. Martin, Toronto Star pop culture reporter Malene Arpe, Silver Snail Comics owner George Zotti, Flare Magazine digital editor Andrew Lovesey and Toronto film-maker Charlie Lawton.

I walked into the audition room, stood before the judges and did my best attempt at a zombie shuffle. Limping with one leg stuck behind me, I let out a haunting moan.

My back story was simple enough - a classic tale of a neurotic student journalist breaking into a

Ryerson biology lab looking for a scoop, only to be bitten by a savage beast hidden deep inside the lost sc chambers of Kerr Hall. From the point of contact, I began infecting all other stragglers in the area. As a pack, we took over the campus, as a horde, we took over the city and as an army, we took over the

entire world. Once my performance and nar-

rative were complete I stopped, came back to life, and waited for my final judgment.

Despite my best efforts, my “zombiness” was only enough to tie me for second place. Patient Zero somehow managed to slip

through my clammy, rotting hands. Once it was over, I washed off

the remnants of my face paint, adjusted my coat, and cautiously stepped back into the world of the living. Left to reflect in the normal-cy of life, I couldn’t help but won-der about the undead glory that I could have been.

By Dylan Freeman-Grist

It felt real. It definitely got my heart and my adrenaline pumping

8 Wednesday, Oct. 30, 2013FEATURES

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The Student Campus Centre (SCC) superimposed over a file photo of Gould Street, circa 1998.

The past 20 years have seen Ryerson grow from the little polytechnic that could to a veritable force in the education sector. Jake Scott explores the impact of its

marketing machine on the school, the brand and the students

Thousands of out-of-sync-footsteps echo across Gould Street as half-lidded stu-

dents march to their next class. Some dress in full business garb — power ties and polished shoes — and others sport baggy sweatpants, too exhausted from intensive study to be bothered with denim or cor-duroy. They look right through the tour group standing in front of a massive Egerton Ryerson. Prospec-tive students listen intently to their guide, devouring every factoid.

This wasn’t always the scene. In a time long since past, when cars ruled Gould Street, Ryerson was scoffed at as “Rye-High,” a party-hard polytechnical college suffering from a severe image issue. Special-ized courses like fashion and jour-nalism were already relatively well regarded, but more universal pro-grams such as the sciences and hu-manities were seen as second-class in comparison to the competition. Some didn’t even exist. This created the stigma that led many to believe students were more likely to choose Ryerson to attend keggers and par-ty houses than lectures.

It wasn’t until June of 1993, when Ryerson claimed university status, that it could begin to establish itself as a top tier post-secondary insti-tute. It had to be known that Ryer-son was taking itself seriously, and that starts with visibility.

“If we’re hiding ourselves under a bush no one is going to know about us. So it’s really important for us particularly when we are the new kid on the block to get out there stronger, bigger and bolder,” says assistant vice president of communications Erin McGinn. “We have tried to do that at the Toronto University fair — we have an enormous booth, we make sure we have our faculty there, we’re big, we’re loud. We make sure peo-ple know what we’re doing.”

As part of the communications team at Ryerson, McGinn finds ways to effectively demonstrate to the public what Ryerson is all about. And Ryerson is all about that coveted employment.

“Our research is there for solv-ing real world problems. We get it out there quickly and we are work-ing with industry,” says McGinn. “From a communication stand-point we really try to highlight those relationships.”

This brings to mind an old say-ing: it’s not what you know, it’s who you know. The chance to net-work with industry professionals is enough to wet the lips of many a potential pupil.

That’s what sets Ryerson a cut above the rest — an emphasis on real-world application as well as networking within your chosen in-dustry. Journalists get access to the myriad of news outlets based in Toronto through their professors’ contacts as well as Ryerson-offered internships. Fashion students gain access to marketing resources and

start-up accelerators and incuba-tors. Partnerships with industry juggernauts like Hydro One can give engineering students a well-oiled boot in the door before they even graduate. It’s a titillating thought for students of any faculty to be able to say, “I graduated em-ployed, you?”

It takes more than massive cor-porate partnerships to keep a newly minted university afloat,

however, and these relationships have to be earned with sweat and tears. That means graduate pro-grams, which are an indispensable driving force behind any university.

“Every graduate program has to be peer reviewed by other universi-ties and because of that other peo-ple saw the quality of the programs and quality of the students,” says Ryerson president Sheldon Levy. Aside from providing a boon of in-ternal marketing among universi-

ties these programs have brought a much more lucrative prize to the table. Put simply, graduate pro-grams mean research and research means funding. Delicious funding.

Levy was named the 2013 CEO of the year by the Canadian Public Relations Society for his work in promoting the Ryerson brand. He is credited with helping Ryerson achieve a 30 per cent first-choice ranking in university applications,

though you wouldn’t be able to tell. “Ultimately I think it was the

ability for the university to at-tract the very best undergraduate students in Ontario and Canada. They saw that the programs were leading to great careers and it built on itself,” he says. “If you’re going to make this change [from college to a university], it will never be made by a name or a brand. That change cannot be made by admin-

istrative work. That’s impossible, it’s superficial. It is made by evi-dence, that is key.”

He’s right, Ryerson isn’t mar-keted on superficial gimmicks. The communications and marketing department focuses on the career-oriented nature of the school, its partnerships and the prime lo-cation. Though if it’s gimmicks you’re looking for, all it takes is a quick hop and you’re in the heart

:aMZ[WV�=VQ^MZ[Q\a�<5�

The Student Campus Centre (SCC) superimposed over a file photo of Gould Street, circa 1998.

The past 20 years have seen Ryerson grow from the little polytechnic that could to a veritable force in the education sector. Jake Scott explores the impact of its

marketing machine on the school, the brand and the students

Wednesday, Oct. 30, 2013 9FEATURES

PHOTO ILLUSTRATION: JESS TSANG

of the beast. Tucked away behind the thick cockles of Yonge and Dundas Streets, students can get their fill of pulsing lights, blazing neon adds and round-the-clock strippers without having to get out of their pyjamas (you know who you are.)

Spencer Leefe is walking home from high school, his back-pack bobbing and swaying

like an oversized pendulum. “In

Toronto, I like the atmosphere,” he says.

He is a 17-year-old Ryerson hopeful and wants to go into me-dia production. He is a part of the 30 per cent of university applicants that have Ryerson as their first choice. He attended the Toronto University Fair.

“I noticed at the fair that the Ryerson booth was much larger and had way more people than

other universities,” says Leefe. “Ryerson is pretty prestigious and they’re competing with U of T and they’re adding more programs and people in general.”

New programs that try to fill a niche that students desperately want but don’t have access to help keep Ryerson ahead of the curve. That feat can prove difficult in these trying economic times, es-pecially with the ever-changing

workplace landscape and volatile job market.

“In marketing you’re blessed with a good product, so we’re never going to come up with a program just because we think it would look good on paper,” says McGill.

“The creative industries pro-gram, for example, is something faculty members developed because they saw the student need for it and the demand for it. Then we in the marketing and communications area are able to take that and go, ‘OK, here is how I’m going to really highlight this particular element.’”

Mad Men’s Don Draper might have people con-vinced that marketing

means creating a need for a certain product, but this is not the case in the education world. Market-ing education is a matter of hav-ing what the students (or consum-

ers) want and making it known to them. The perceived need for a post-secondary education is al-ready bored into the skulls of every little girl and boy emerging from the wallows of their high school experience. Students are bombard-ed with reminders of the competi-tiveness of university acceptance. Few, however, realize how much work the schools put in to entic-ing potential first-years. Especially since they are in the business of ranking and grading.

“Of the Canadian universities, exclude the medical universities for a moment, [we are now] in the top 12 or 13 in the research fund-ing department,” says Sheldon Levy. “It’s an academic planning process.”

That jump from having no re-search mandate to being a na-tional powerhouse is part of the reason Ryerson survived its poly-technic past. It is an attempt at a measured, ongoing evolution that moves with the students. They haven’t missed a beat when it comes to new ways to let the world know about what Ryerson is up to.

“It’s gotten increasingly sophis-ticated over the years. There was no social media, no electronic communication. Certainly over the years we have embraced that tech-nology. Generally the university has really upped its game in com-munications, and it’s reflected in the numbers of applications,” says director of communications Bruce Piercey.

“In the last ten years as we’ve grown our graduate studies our re-search profile has grown, while still maintaining career oriented pro-grams. We have developed strong academics and research. They are more conditional programs, but they still have that Ryerson focus on career opportunities. Ryerson had a good deal of respect from employers.”

Such is the Ryerson way, use ev-ery tool at your disposal, get your name out there and get paid.

Back on Gould Street stu-dents are lurching out of packed lecture halls, noses

buried in their phones, nearly oblivious to the people occupy-ing the space around them. The smell of the hot dog vendors floats through the crowd as the sound of skateboards slapping against pave-ment provide an off-tempo rhythm to the zombie-shuffle.

It’s high noon and the sun is illu-minating the raging river that used to be Gould and Victoria Streets. Everybody would be staring at it if it wasn’t for their phones. An-other tour group makes their way through the burnt-out throngs. Their guide explains the vibrant blue beneath their feet and they all gaze down. “Cool,” says a smiling fresh face.

It’s big, it’s loud. It’s everything Ryerson strives to be.

10 Wednesday, Oct. 30, 2013ARTS & LIFE

No Halloween costume? We’ve got your last-minute solution

Mark Serrano, co-founder of the Disposable Camera Project, reaches into Ryerson’s kit outside the RCC. Photos taken with the camera are shown above.

PHOTO: ISABELLE DOCTO

It’s been a long, monotonous day. As you walk home from class, your eyes glance over the familiar setting passively. Then you notice something out of place. You take three steps back, do a double-take and realize that there’s a dispos-able camera tied around a tree branch. A sign tells you to take the camera, snap a picture and put it back. This is the Disposable Cam-era Project.

“That serendipitous feeling is why it’s so cool, because it turns the

By Isabelle Docto

mundane into something extraor-dinary,” says project co-founder Michaelangelo Yambao.

Yambao brought the Toronto-bred initiative to the Ryerson cam-pus for the first time this October, when a disposable camera was placed onto a tree outside of the Rogers Communications Centre.

Students took the opportunity to take selfies and photos of the colourful fall scenery.

“That’s what we wanted them to do — capture the moment or make [their own] moment,” says Mark Serrano, also a co-founder of the project.

After the roll of film is used up, the photos are developed and

posted to the project’s website.Mara Howard, a first-year Ry-

erson social work student, got a friend to snap a shot of her at an intramural basketball game.

“It takes us back to the idea of having to press a real button when we used to scroll in order to move the film,” she says. “It brought me back to my child-hood.”

The Disposable Camera Project began last year when Yambao and his friends took part in the Toron-to Urban Photography Festival.

Their love for shooting film translated into an exhibit that called for anyone — not just pro-fessionals — to make street pho-tography their own.

“We wanted to take away the barrier between people and street photography because it’s usually photographers telling you what your city is about,” says Yambao.

“We’ve sort of democratized pho-tography and given it back to the people.”

They’ve been surprised by the response. “People were using up the cameras faster than we could put new ones up,” says Serrano.

Now the project has expanded

to cities around the world like Tokyo, Amsterdam, Los Angeles, Montréal, Vancouver and Beijing.

“We wanted to create pro-files in history for these places,” says Yambao, “and portray them through the eyes of the people that these places belong to.”

Not-so-insta-gramDisposable Camera Project captures everyday campus life in photographs

For the second consecutive year, designers from all over the city will bring their art-inspired, ready-to-wear pieces to the Wearable Art Fashion Show.

“Wearable Art is all about tak-ing preconceived notions of fash-ion and elevating them into an art form,” says Ketzia Sherman, a third-year fashion communication student, who created the show last year, alongside fellow student Aly-sia Myett.

The show takes place on Tues-day, Nov. 5 at Berkley Church.

By Meggie Hoegler

Sneak peek: Wearable Art Show

Third-year fashion design student Mor-gan Brandt calls her collection “Lara Croft meets steampunk — with a lot of layering.” Brandt was inspired by strong, fighting female film characters. “If I could design a collection for one of them, this would be it.” Brandt is submitting six outfits to the collection, with a total of 17 separate pieces, all of which can be mixed and matched. The pieces also have her brand label sewn into them: “Eilish by Morgan Brandt.”

Hair stylist and Nova Scotia College of Art and Design University graduate Se-bastian Blagdon is bringing his own spin to couture with four dresses com-plete with matching millinery, which he will model in the show. “My personal style really translates into my designs,” Blagdon says. “I love turn-of-the-century Paris, Victorian-inspired silhouettes and couture designers like John Galliano and Dior. All of that is reflected in my collec-tion.”

Emmy-Kate van den Boogaard, a third-year fashion design student, was inspired by caged birds. Her designs in-clude a pale blue silk bodice with chain-mail neckwear to represent a bird’s cage. Van den Boogaard is interested in work-ing as a costume designer for theatre and says she’s always on the lookout for creative inspiration and materials. “I always find materials just wandering down Queen Street... that’s where I got my chainmail.”

From couture to cartoons, second-year fashion design student Michael Zoffra-nieri’s collection is a tribute to the ’90s. He will be showing six pieces, including a sloth dress inspired by The Goonies. His piece shown here features elephant pat-terns on a red, ankle-length dress. This is Zoffranieri’s second year in the Wearable Art show. “I’m so excited to do the show again. It’s such a great time.”

PHOTOS: MEGGIE HOEGLER

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11Wednesday, Oct. 30, 2013 ARTS & LIFE

Ryerson staff, students and alum-ni were treated to a cross-country tour of Canadian architecture through photography at the grand opening of the Paul H. Cocker Gallery.

The Architecture Building’s new gallery — which features vivid red and whitewashed walls as well as bold black text on its floor — launched with Cover and Spread on Tuesday, Oct. 22. The installation profiles seven iconic Canadian buildings including To-ronto City Hall and Pearson In-ternational Airport.

“We are moving from east to west in the images, starting off with Charlottetown, P.E.I., all the way to Vancouver,” says co-cu-rator David Campbell, a second-year masters of architecture stu-dent. “We ended up picking these seven [structures] so people could see the breadth of… architecture in Canada.”

“The quotations on the ground draw you to the pictures and con-textualizes what architects and planners were thinking at the time,” he added. “The images are less historic but rather something we can learn from.”

The collection was donated by Canadian Architect magazine in 2009. Ryerson alumnus Paul H.

By Amira Zubairi

Cocker was the lead donor in cre-ating a space for the installation and began the ceremony with a ribbon cutting.

The new addition to campus impressed many visitors and alumni.

“When I attended the school, they didn’t have this kind of stuff,” says Bob Yeung, a gradu-ate of the aerospace engineering program. “Back then, an art gal-lery would be a little display out in the hallway.”

The curators hope the gallery, which is funded by the Canadian

Council of the Arts, will continue to change its displays regularly and allow students and the public to revisit projects.

“The gallery will be something that both connects the public to our building and brings in people from outside the discipline,” says co-curator Prachi Khandekar, the communications and digital ar-chive specialist for the department of architectural science. “But it will also provide a learning ground for students in the department.”

Cover and Spread runs until Nov. 14.

The Paul H. Cocker Gallery, the architecture building’s new photography exhibition space, opened with a reception on the evening of Tuesday, Oct. 22.

PHOTO: JULIANNA DAMER

Rye launches new architecture galleryPaul H. Cocker Gallery opens with coast-to-coast Canadian architecture photography installation Cover and Spread

Ryerson campus has a number of interesting characters — almost none as familiar as Marty Verlaan, better known as the “backwards walking guy.”

But few know Verlaan’s story — he has schizophrenia and has been walking backwards for the past 13 years. He is also the subject of The Vegetable Game, a documentary created by Ryerson film student Stephen Hosier.

In 2011, Hosier was looking to get ahead on his second-year documentary project. Needing a subject for a character profile, he approached Verlaan with his idea, asking how he could get in touch with him for future interviews.

“[He said] ‘meet at Tim Hor-tons any day of the year at ten o’clock and I’ll be there,’” says Hosier, now in fourth-year. “So

By Charles Vanegas

second year rolls around… and I go to Tim Hortons at ten o’clock in the morning one day and sure enough, there is Marty.”

But after his initial two-hour interview, Hosier was so confused by Verlaan’s answers, which he could only describe as “bizarre,” that he seriously doubted the vi-ability of the project.

Hosier sought the advice of his father, a psychotherapist with more than 30 years of experience working with mentally ill patients, before trying to decipher Verlaan’s quotes.

“I was listening through [the recording], just trying to find something in there. [Eventually] I started to figure out a bit of a story that was really hidden amongst all these bizarre and delusional com-ments that he was making,” says Hosier.

The Vegetable Game focuses on Verlaan’s past — his relationship with his parents, two ex-wives and five children — his daily routine,

and of course, why he walks back-wards.

“If someone approaches me on the street, like many policemen or many people on the street here [on Ryerson campus] have, I mostly tell them it’s a game,” he says in the film. “It’s not hard. The first two months are the hardest. Af-ter that you don’t know how long you’re going to be doing it.”

The Vegetable Game also looks at the various other “games” Ver-laan plays, including the film title’s inspiration. According to Hosier, Verlaan refuses to eat vegetables or make right-hand turns, in fear

Back in the game“Backwards walking guy” shares his story in film student’s documentary

that the hostel he lives in will turn off the heat.

While he admits that parts of his film are impossible to truly understand, Hosier hopes view-ers will take a more positive ap-proach to those dealing with mental illness.

“I want people to not just look at him as if [he] were some crazy guy on the street, but as someone who has a mom and a dad and comes from a family and has his own kids.”

The Vegetable Game is now available on YouTube or at theeyeopener.com.

The Vegetable Game follows “backwards walking guy” Marty Verlaan as he goes through his daily routines around Ryerson.PHOTOS COURTESY OF STEPHEN HOSIER AND YVES DUPAYA

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Wednesday, Oct. 30, 2013 12 BIZ & TECH

Biz is in vogue with Rye’s Fashion Zone

By Allison Ridgway

Breakdancing meant business for Patrick Lum, Weiming Yuan and Wei Dong Yuan. The trio busked for spare change at Yonge-Dundas Square just to keep their fashion label dream alive.Now, they no longer have to busk for funding. Fashion Zone, an accelerator and incubator supporting student-run fashion startups, was launched by the Digital Media Zone (DMZ) and the School of Fashion last Thursday. Similar to the DMZ, the Fashion Zone will provide space, resources, technology and mentorship to participating student entrepreneurs.Applicants from all Ryerson programs, as well as students from other Canadian and international universities, can now develop their startups with the Fashion

The School of Fashion and the DMZ have started an incubator for fashion-based startups

The Fashion Zone will help the business-savvy fulfill their runway designer dreams.PHOTO: JESS TSANG

Zone, which will be housed on the third floor of the DMZ. Ryerson’s current Fashion Zone budget is $25,000 for the year.

The Fashion Zone is like a six-month to year-long program. It was created because many fashion graduates don’t have the resources to start their own fashion labels. Many fashion-related jobs are also outsourced overseas.

“In the fashion industry, you have to scream in order to be heard,” said Danielle D’Costa, a third-year fashion design student. “The market is just so saturated and the resources to start your own business are often inaccessible for students.”

D’Costa co-directs the Fashion Zone along with Olga Okhrimenko, also in third-year fashion design.

Robert Ott, chair of Ryerson’s School of Fashion, said the Fashion Zone was born out of the desire to bring together fashion, business and technology

students. “This will reposition Ryerson’s fashion program from skill-based to being much more about leadership and how to improve the world through the lens of fashion,” said Ott.

Twenty-nine businesses have applied to the Fashion Zone. Only three fashion labels were selected so far.

Lum and the Don Yuan twins are only second-year business students and have already built a flourishing fashion company, Aeon Attire. After becoming one of the Fashion Zone’s pilot projects, their line of accessories can now be found in stores across Canada.

“The [Fashion] Zone has been really good at keeping us on track and helping us with goal-setting. We used to have to breakdance every week to try to raise enough money to get the business off the ground, kind of like street urchins,” Lum said. “Now the company pays for our textbooks. It’s a really amazing feeling.”

The three men are also giving back to Toronto. Aeon Attire’s Full Circle Scarf program donates a scarf to a homeless youth in Toronto for every scarf sold.

Another Fashion Zone pilot project is Hailey Coleman’s jean company, TT Blues.

Coleman, a business student, worked with professionals to help bring the company, which has been in her boyfriend’s family for 33 years, to Canada from Mexico.

Now, she hopes to use technological innovations created by the DMZ and Ryerson engineering students to help women feel more comfortable while trying on jeans.

“We sell to an older clientele, so I really want to be able to add a tech component that will help women find properly fitted jeans and just make the whole experience of shopping for jeans a lot more comfortable,” Coleman said.

Keean & Co., a clothing company for plus-sized men, was also selected as a pilot project.

“We came into the Fashion Zone with a very different business plan, but... we found out that plus-sized menswear is a much more undervalued and lucrative market,” said Irfan Hajee, co-founder of Keean & Co. and a business graduate from the University of London.

While the Fashion Zone is still in early stages, DMZ executive director Valerie Fox is optimistic about its future in Canada’s fashion scene.

“I’m so excited to see young people making a change like never before,” said Fox. “I can’t believe how much innovation has come out of the DMZ, and I know we’ll see the same from the Fashion Zone. This is just the beginning.”

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13Wednesday, Oct. 30, 2013 SPORTS

Midfielder Braletic becomes Ryerson’s first men’s soccer athlete to win two Most Valuable Player awardsAlex Braletic makes Rye history

Alex Braletic was one minute away from the end of his Ryerson career.

With the men’s soccer team trailing 2-1 in an elimination playoff game, an aura of tension filled Birchmount Stadium. The Rams’ undefeated sea-son and a potentially crushing ending to several players’ Ryerson careers were in jeopardy. All three coaches shouted at their players on the pitch, trying to materialize a plan to save the game against the Toronto Varsity Blues in the Ontario University Ath-letics (OUA) quarter-final.

Ryerson’s attackers pressed hard for an equalizer, with a mad scramble ensuing in front of Varsity Blues goal-keeper Rab Bruce-Lockhart’s net. The ball ricocheted and fell to the feet of the fifth-year veteran and co-captain Braletic.

In a moment of pure euphoria, everyone realized what was going to happen, as Braletic — the OUA and Canadian Interuniversity Sport’s (CIS) leading scorer — did what he was doing all season long.

With a deft flick of his foot, Bra-letic kicked the ball between the legs of the Varsity Blues keeper and into the centre of the net.

The crowd exploded. The coaches went nuts. And the Ryerson players, egged on by their emotional leader, roared and hollered with victorious ecstasy, surrounding Braletic.

The goal was Braletic’s fourteenth of the year and his first of the playoffs after scoring 13 goals in 12 games this season. Those 13 regualr season goals were more than all of his goals from each of his three previous sea-sons combined and propelled him to to be named the OUA East’s Most Valuable Player (MVP) for the 2013 season according to Ivan Joseph, Ry-erson’s director of athletics and the head coach of the men’s soccer team.

By winning the award, Braletic be-comes the second player in Ryerson history to win two MVP awards — he won the honour for the 2009 season — and is the only player in Ryerson’s men’s soccer history to win it. By win-ning the award, Braletic also became the thrid player in OUA men’s soccer history to win the prestigious award twice.

However, winning the award was not his main priority coming into the season.

“Believe me when I say that [the MVP award] means nothing to me,” said Braletic, who’s focused on help-ing his team to reach Nationals. “I can win every award you can think of, and I don’t care.”

Throughout the season, Ryerson’s coaching staff have been playing Bra-letic as an attacking midfielder rather

than the traditional midfield role he has played over the past three sea-sons.

“It’s no magic coaching, you put your most offensive player closest to the goal,” said associate head coach Filip Prostran.

Braletic, 26, also says that he’s been playing with some extra motivation, entering his final year of OUA eligi-bility.

“I’ve changed my attitude this sea-son,” said Braletic. “My skill level was never really in question. But in talking to Ivan, I’ve kind of re-invent-ed myself. I take pride in the things I do off the field, like being a good role-model to the younger guys. I’ve become more of an engaged leader.”

Braletic displayed a calm but en-couraging attitude that led to his team coming away with a 1-0 win against the Royal Military College on Sept. 22, thanks to a goal he scored in the 89 minute mark. Facing a scoreless draw, he exhibited strong leadership, verbally motivating his team.

“He just keeps everyone calm,” said fourth-year defender Sebastian Novais. “When we need pumping up, he pumps everyone up. He gives you speeches at half time and on the field.”

Braletic’s role as a leader is a new

facet to his game. According to Pros-tran, it took three years of “beating him into it” before his leadership qualities truly matured, but Prostran said he could not be happier.

But it’s been a long road to get there. Braletic suffered a concussion toward the end of the 2012 season. The year before that, he did not play the entire season because he was put on academic probation.

“Soccer was my number one prior-ity in the past. Now, school is num-ber one and soccer is a close second,” said Braletic.

He also spent two weeks away from the team this season in order to focus on his electrical engineering studies for the first time since he be-gan playing OUA soccer in 2006 at York University.

“Alex is the fire that the team gath-ers around,” said Prostran. “He’s extremely influential. If you went to a bridge tonight with 20 of the guys, they’d all jump with him. He’s that influential.”

But after the year is done, Braletic won’t just graduate and move on. He says he wants to remain with the team and be involved as much as possible.

“I’m around for life, and I will do everything in my power that I can to help this team,” said Braletic.

By William Brown

Alex Braletic, left, and teammates celebrating after advancing to the OUA Final Four.PHOTO: CHARLES VANEGAS

For exclusive photos and videos from the men’s team check out theeyeopener.com

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Try selling your soul this week. Sa-tan is having a two-for-one deal. Blues talent AND celebrity sex!

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HOME OF THE

WEEKLY SHINNY HOCKEY ▶ Every TUESDAY from 12pm to 1pm ▶ Every THURSDAY from 1pm to 2pm

FREE FOR RYERSON STUDENTS, FACULTY, STAFF & ALUMNI AND $5.00 FOR THE GENERAL PUBLIC

WEEKLY RYERSON COMMUNITY SKATES ▶ Every TUESDAY from 1pm to 2pm▶ Every WEDNESDAY from 11am to 12pm ▶ Every FRIDAY from 12pm to 1pm

FREE FOR RYERSON STUDENTS, FACULTY, STAFF AND ALUMNI

▶ all dates are subject to change

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THE EYEOPENER ELECTIONS ARE COMING. SEE PAGE 4.

16 Wednesday Oct. 30, 2013