The Dropbox success story: the path to global expansion | Talent Connect Anaheim
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Transcript of The Dropbox success story: the path to global expansion | Talent Connect Anaheim
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The Dropbox Success Story: The Path To Global Expansion
Kevin DuBaySr. Customer Success Consultantlinkedin.com/in/kdubay@kevindubay
Christy ChildersEmployer Brand, Dropboxlinkedin.com/in/christychilders@christychilders
Natalie CramerTalent Brand Consultantlinkedin.com/in/nataliecramer
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Life & Culture At Dropbox
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How do we:
1. Stay true to our core values?2. Scale globally in a period of hyper
growth?3. Hire to meet a change in product focus
from consumer to B2B Enterprise?
The Challenges
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With limited resources and personnel, partnership across key areas is pivotal to success
Data tells a story. Use it to drive the strategy
Testing and measuring the results will help scale efforts across the globe
What we knew going in
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Where We Started
Prospect
Interested
Hire
Applied
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Tactic: Look At Conversion Data
Plan Components:Use Objective & Subjective Data
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8% Our results didn’t add up
Onsite to sent-offer
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Revised Plan: Convert Unaware Talent
Prospect
Interested
Hire
AppliedUnaware
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Revised Tactic: Increase Jobs and Recruiter Activity
Plan Components:More InMails & InMail Optimization
Job WrappingSponsored Jobs
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13% Numbers rose, but not to where we needed
Onsite to sent-offer
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Third Time’s a Charm: Understand All Stages
Prospect
Aware
Hire
Interested
Unaware Familiar Applied
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Revised Tactic: Spark Engagement
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Revised Tactic: Drive Conversion Before Apply Stage
83%
Lead Capture Results
Candidates moving forward from resume-
review stage
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33% Success!
Onsite to sent-offer
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Driving Engagement At All Stages Drives Results
Q1 2015 Q2 2015 Q3 20150%
5%
10%
15%
20%
25%
30%
35%
8%13%
33%Onsite to Offer
Onsite to Offer
254%
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Revised Tactic: Scale Learnings Globally
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Key Takeaways
Make data-based decisions
Understand the need for an “always-on” approach
Iterate and customize for each market
Partner with LinkedIn Consultants to build a custom strategy
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Questions?