Brands as broadcasters: video first recruitment strategy | Talent Connect Anaheim"
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title title title title title title title
A VIDEO FIRST RECRUITMENT STRATEGY
BRANDS AS BROADCASTERS
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REMEMBER THIS?
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REMEMBER THIS?
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LANCE BLOOMBERG BARNABY COOK VP EMPLOYER BRAND + HR COMMUNICATIONS MANAGING DIRECTOR
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casualfilms.com/board/brands-as-broadcasters
@casualfilms
Marriott Jobs
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WHY WE USE VIDEO
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THE MILLENNIAL MEDIA MINDSET
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VIDEO CONTENT CONSUMERS WANT
30
33
34
42
67
0 25 50 75 100
INFOGRAPHICS
MICRO-DOCUMENTARIES
INFORMATIONAL
COMEDIC
INSTRUCTIONAL
Source: As calculated by Levels Beyond in 2014
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MAXIMIZING AWARENESS & PERCEPTIONS BEYOND ONE-OFFS
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THAT REGULARLY PROVIDES QUALITY CONTENT IDENTIFY A PRODUCTION PROCESS
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CHOOSING YOUR STYLE
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CHOOSE YOUR STYLE GLOSSY BRAND VIDEO OR UGC?
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AMONG TARGET AUDIENCES MAXIMIZE VISIBILITY
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CONTENT SHARING IS CRITICAL
61% WATCH COMPANY-PRODUCED VIDEO IF FRIENDS HAVE SHARED IT WITH THEM.
45% ARE MORE LIKELY TO SHARE BRAND VIDEO VIA SOCIAL MEDIA.
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Mixologist to Chef
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JOB DESCRIPTIONS VIDEOS AT OUR POINT OF SALE
• Painting a more vivid picture of what it’s like to work at this job, location, in this company
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Curiosity, Discovery
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REINFORCE CULTURE, VALUES AND RETENTION INTERNAL COMMUNICATIONS
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Roundtable
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VIDEO ENGAGEMENT WORK IN PROGRESS RESULTS
• Views • Engagement
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casualfilms.com/board/brands-as-broadcasters
THANK YOU!
@casualfilms
Marriott Jobs
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