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Who said BIG companies can’t Innovate? | Talent Connect Anaheim
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Transcript of Who said BIG companies can’t Innovate? | Talent Connect Anaheim
#TalentConnect
Big Companies Can Innovate!!!
#TalentConnect
The Future: Reflect on this….
Do we need recruiters? Can an alghoritm replace a recruiter? Are we addicted to agencies? Are sourcers talented enough?
Do recruiters care about data? Will a recruiter ever report to the board? Do we ignore illegal sourcing? Is LinkedIn the past or the future?
#TalentConnect
- 75,000 Employees - 120 Nationalities worldwide - 130 Countries
- Large. Innovative. Ambitious.
About SAP
#TalentConnect
- Live in a world of ‘NOW’
- Real time is behind time!!!
- Data streams real time back to ‘Mission Control’
SAP ‘Big Data in Action’
#TalentConnect
“Good Recruitment is tough. Mediocre recruitment is easy!”
Matthew Jeffery
#TalentConnect
“Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief. WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?”
“People don’t buy WHAT you do, they buy WHY you do it.”
-Simon Sinek, Start with Why
#TalentConnect
- Misinformed Brand Perception - A Cloud Brand? - Need to Simplify - B2B competing ‘sexy brands’ on campus - Outdated Careers site - Broadcast Social Media - Reduce Agency & Job Board Dependency - Need for pipelining - ROI of Recruitment?
We faced many challenges
#TalentConnect
Number 1 Cloud Company
Our Vision
#TalentConnect
- New Talent - New Skill Sets - New Culture
- From New Companies
=
BIG CHALLENGE
But this requires change…
#TalentConnect
Are the Best Candidates Active?
Question
#TalentConnect
- 80% of the Talent Pool is ‘Passive’
- So why do we spend so much time in the ‘Active 20%’?
- Is the ‘War for Talent’ a war in the active space only?
The Talent Pool
#TalentConnect
Why do we leave so much recruitment to luck?
- Right Person - Right Time - See Right Advert - Has time to Reply - Recruiter ‘sees’ them
Recruitment Lottery
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Why put in extra work when ‘active’ candidates are there and waiting? Do Hiring Managers care? Are Hiring Managers patient?
But being lazy is so…..easy
#TalentConnect
And to be a little more aggressive in our pursuit of excellence
We needed fundamental transformation
#TalentConnect
Employment Branding to shape & educate
Stage 1: Shape the Perception
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- Responsive Design fully mobile enabled - Emphasis on Diversity - Emphasis on Video - Integrated Job Search - Bold, Visual with more ‘approachable language’ - Tailored entry points for ‘High School’, ‘Graduates’ & ‘Professionals’ based on job area & location
New Careers Site: Shop Window to the World
#TalentConnect
- Hired a video editor
- Videos HAVE to be Authentic
- Video sweet spot 60-90 secs
- New YouTube Channel dedicated to Employee Videos
- Over 50 new Employee Videos on Careers Site and across Social
Let the voice of your Employee be Heard
#TalentConnect
- Great Places to Work Awards - Best Employee Awards - Glassdoor Ratings
If you are a great place to work….prove it!!!
#TalentConnect
- Priortise & Limit Channels - We do: LinkedIn, Facebook, YouTube, Twitter, Blog, Instagram
Social Media: Engagement not broadcast
#TalentConnect
Employment Brand Menu designed to demonstrate to the business what the team can deliver from free services to those that require business funding including:
q Digital marketing
q Videos in specific locations
q Creation of micro websites
q Creation of printed materials
EB Menu: ‘Freemium to Premium’
#TalentConnect
One, if not THE, FASTEST growing Talent Community in the world!!
Talent community members register core skills and receive job alerts that match skills
Builds a Talent Community database that allows email marketing through market segmentation
Communities REALLY do WORK
600,000 members in a year
#TalentConnect
Track Job Board ROI
Number of applies/Interviews/Hires per channel
ROI on Social Media
Careers Site effectiveness
BIG DATA is Important
Line of Sight Analytics
Advanced Sourcing Analytics
Question-based
Reporting
?
#TalentConnect
Designing Collateral, Posters, SWAG, Digital Marketing Campaigns
‘Creating desire’
In House Creatives
#TalentConnect
Graduate Recruitment New Style
The Future of Recruitment
#TalentConnect
Is modern day Graduate Recruitment Elitist?
Question
#TalentConnect
Or do we hire from the ‘best universities’ what we can attract?
Is a University ‘Brand’ more attractive than a ‘skillset’?
We asked: Do we hire THE best graduates?
#TalentConnect
Can an Algorithm replace a recruiter?
#TalentConnect
SAP Deep Thinking: WGLL
#TalentConnect
Real Time Feedback
2 stage Pass/Fail Assessment
Embracing Social Media
‘Democratising Graduate Recruitment’
#TalentConnect
SAP Sales Academy - 75% of candidates said that the online tools boosted their motivation to progress to application - 88% said online tools were more engaging than other graduate applications - Over 1.2 million visitors to the site globally - Projected cost saving of £250,000 in year one (less recruiter screening time) - 100% said that the bootcamp increased their motivation to work at SAP, were happy they took part, and thought the experience provided a great insight into working at SAP .
Measuring Success
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Sourcing / Hunter
Research/Map/Organagram/Business Intelligence
Stage 2: PinPoint the Talent
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Branding educates the wider talent pool
Sourcing pin pints individual top talent
We welded them together
Sourcing & Branding: 2 Separate Functions?
#TalentConnect
Gamification meets Sourcing
Sourcification
#TalentConnect
League Tables Performance KPIs Ø Hires per month Ø Number of submittals to CFRs per month Ø Number of candidate screens per month Ø Submittal to interview ratio Time KPIs Ø Time to source (from sourcing req open to 1st
submittal) Ø Time to source (from sourcing req open to 3rd or 4th
submittal)
Quality KPIs Ø Survey to CFRs and Candidates screened by HM LinkedIn usage KPIs Ø Days visited Ø Searches Ø Profile Views Ø Inmails - acceptance rate
#TalentConnect
Sales Data: Quotas
Performance Review Grades
Promotions
Quality of Hire
#TalentConnect
SAP Recruitment & E-Branding Awards 2015 ERE - Best Employment Brand - Most strategic use of technology
Recruiter - Best Graduate Recruitment Strategy - Best Global/International Recruitment
Strategy
• Brandon Hall - Best Recruitment Marketing &
Employment Brand
Asia Recruitment Awards Gold Best Graduate Recruitment Strategy Silver: Best Employment Brand Silver: Best Careers Site Silver: Best Diversity & Inclusion
#TalentConnect
Recruitment is CRITICAL to a business
Why are we so undervalued as an profession?
If we hire the Best Salespeople: Profits Grow
If we hire the best developers: Our products win & we innovate
Hire average or poor……………..
#TalentConnect
As you leave reflect again….YOU decide
Do we need recruiters? Can an alghoritm replace a recruiter? Are we addicted to agencies? Are sourcers talented enough?
Do recruiters care about data? Will a recruiter ever report to the board? Do we ignore illegal sourcing? Is LinkedIn the past or the future?
#TalentConnect
Let’s Connect
@matthewjeffery
Matthew Jeffery
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