ANAHEIM DUCKS’ DIGITAL STRATEGY

LET’S GET DIGITAL

BY:BEN SUCHIN

TARGET MARKET• Target Market #1

• Orange County Residents

• Target Market #2• People interested in hockey

• Target Market #3• Other Teams Fans

INTERNET MARKETING• Easy to Navigate• Look up team info• “Fan Zone”• Buy Tickets and Merchandise• General Layout

• www.nhl.ducks.com

SOCIAL MEDIA• Team and Fan interaction

• Facebook, Twitter• Instagram, Google+• Special Ticket Deals• Team Interviews• Live In-Game Posts• Up and coming

FACEBOOK AND TWITTER• https://www.facebook.com/anaheimducks

• https://twitter.com/anaheimducks

INSTAGRAMhttp://instagram.com/anaheimducks

MOBILE MARKETING• iPhone and iPad app• DucksTV• Team Info

• Stats• Roster• Schedule

• Push Notifications

BUDGET• Local Competition• Gain Larger Fan Base• Around $50,000-$75,000

PERFORMANCE INDICATORS • Revenue Gains• Website views• Ticket and Merchandise Revenue• Followers and Fans

MONEY MAKER• Younger Generation• Grow Fan Base